HOW CAN YOU USE BIG DATA TO TELL YOUR COMMUNITY’S STORY?

•More data has been created in the past two years than

in the entire previous history of the human race

•73% of organizations have invested in, or plan to invest in, big data by the end of 2016

With so much “Big Data” available, how can you cost effectively leverage this information to your community’s advantage?

IT HAS TO BE “RIGHT”

• Just presenting data on your organization’s website is not always enough – it has to be the right data, presented

the right way…

WHAT IS “RIGHT”?

•Expanding/relocating companies need property, demographic, workforce, and cost of doing business data above all else.

•These categories make up 80% of the needed data,

and take 20% of the time to collect.

HOW CAN YOU FIND THIS DATA?

•Most of this data is available through national companies

such as Xceligent, ESRI, and EMSI, and delivered and updated on your website…in real time.

HOW CAN YOU FIND THIS DATA?

• There are even new technologies

that can help identify more data than ever about about your anonymous website visitors so you can easily follow up with your

most qualified prospects – instead of waiting for them to reach out to you.

LEARN MORE…• Read more about this topic here.

• The Big Data Mistake Every EDO Makes

• Should You Have Property Data on Your Economic Development

Website?

• Community Systems’ LeadIQ