how can the supply chain help to make print …...how can the supply chain help to make print great...
TRANSCRIPT
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Opportunities in publishing
how can the supply chain help to MAKE PRINT GREAT AGAIN?
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About We Like Mags
- consulting agency for magazine media
- founded in Berlin in 2011
- mission: to improve the portfolio of our clients
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State of the Union
“Content is the common ground and foundation of the media and publishing industry”
How we share content will always remain the same: written, verbal, visual
What will change are: the devices, the channels and the management
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State of the Union
multi channel publishing
app website social networkspodcast newsletter
content
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State of the Union
constant change in digital
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State of the Union
constant in print
newsstand in 1911 newsstand today
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Why do customers buy a print magazine?
(best case: even those under 35)
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Medical reasons to use a print product:
“onscreen media make you fat and inattentive. They lower your learning
performance at school and lead to more violence in real life.“
Manfred Spitzer, MD, PhD, Professor and ChairmanUniversity of Ulm, Department of Psychiatry
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other USPs of print products:
1. completion
2. credibility
3. durability
4. perfect content
5. sensual experience
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completion
“It‘s cool to flip back and forth through the pages. If you finish the magazine you get the feeling you are done.“
my 13-year-old daughter and her classmates
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credibility
How trustworthy do you find the following information and news offerings?
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durability
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perfect content
Is my content good enough for print?
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perfect contentthe german constitution
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perfect contentthe german constitution
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perfect contentthe german constitution
• launched in November 2018 • copy price 10 €• initial printrun 100.000 copies• current total printrun 300.000 copies
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sensual experience
(best practice from the supply chain)
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sensual experiencepaper = quality
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sensual experienceadvent calendar
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sensual experienceproduct sample
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sustainabilitythesis
- “the share of digital technology in global greenhouse gas emmissions is 3,7%” *- “the explosion of video uses and the increased consumption of short-lifespan digital equipment are the main drivers” *
=> what needs to done to position print as the most eco-friendly media?
* The Shift Project
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sustainabilitybest practice from the supply chain
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Summary
how can the supply chain help to MAKE PRINT GREAT AGAIN?
OUTSTANDING!
- mind the USPs of print- look at print as an integrated product, not only as a platform - foster quality and sustainability