how can lead forensics help your business generate more sales?

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03/01/2014 1

How Can Lead Forensics

Help Your Business

Generate More Sales?



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Successful B2B Lead Generation

61% of B2B marketers identified that generating

high quality leads is the number one challenge for

them (*1)

65% of B2B marketers have failed to establish lead

nurturing to help their business (*2)

The volume of sales you generate plays a huge and vital part in

determining the success of your business.

To target the best leads, you should adopt a successful B2B lead

generation tool.



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B2B Lead Generation Strategies

With this in mind, how does your company go about generating new

B2B sales leads?

• Telemarketing?

• Email campaigns?

• Paid advertising?

• Social media?

• Search engine optimisation?

• Lead generation software?

How you source leads is an important aspect in defining your sales

and business strategy and again, determines your level of success

as a business.

https://en-gb.facebook.com/leadforensics



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Lead Generation Software

Having the correct tools at your disposal

will help your business to locate more

relevant and targeted business leads that:

• Have a higher chance of converting

• Will save your company time

• Can streamline your existing sales

processes

• Will make your business more efficient

• Allow your sales team to focus on

selling



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Lead Generation Software

Remember:

79% of marketing leads

never convert into sales.

The common cause for

this performance is a lack

of lead nurturing. (*3)

This is where Lead

Forensics software can help.



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The Problem

Online Lead Generation:

Unless you’re able to determine who has visited your website and your

webpages, you can’t follow up on these targeted leads if they fail to

make contact with you initially.

The truth is:

Out of all of your website visitors, only 2% of them will actually

make contact with you after viewing your pages (*4)

Using the above statistic, this ultimately means that 98% of people

who view your site won’t make contact with you (*4)



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The Problem

This is a huge proportion

of business that your

company is missing out

on.

Remember - you

need to convert site

visitors into leads in

order to be

successful



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The Solution Enter the power of Lead Forensics

With Lead Forensics software you are able to determine the identity of your unknown website visitors. The tool operates by using a piece of tracking code placed on your own website that enables you to access data about which companies are viewing your pages. The software complies with the Data Protection Act as it only provides information that is readily available in the public domain and does not disclose personal user details.



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Gaining Accurate Insights

Lead Forensics software allows you to observe:

• The identity of your unknown website visitors

• The contact details of businesses who are visiting your site

• The pages they are viewing

• The areas of your site they are interested in

This information enables you to build a clear picture of the type of

businesses that are visiting your site – which is great data for your sales

team to act on.



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Key Data

Lead Forensics can reveal the following

data about each of your unknown

website visitors:

• Company name

• Contact details

• Turnover

• SIC industry code

• Location

• Website

Passing this information to your sales

team will allow them to build rapport

with each prospect – a vital part of the

sales chain to help reach sales targets

and bring in new business.



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The Benefits

Lead Forensics is a powerful tool that offers your business a number of benefits including (but

not limited to):

Sales team

• Pinpoint and accurately target hot sales leads

• Enhance the volume of conversions you are generating

• Encourage sales quickly and capitalise over your competitors

• Hit higher sales targets and bring in more revenue

Marketing team

• Discover which pages need to be refined to drive more traffic so your marketing

department can amend these areas

• Observe how users are landing on your pages and navigating your site to understand how

other marketing areas can be enhanced

• Enhance future marketing campaigns

• Streamline your marketing processes and overall business strategy



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Core Features

Lead Forensics has a number of core features, which offer added

benefits for your company. These include:

Setup trigger reports to alert key personnel when visitor activity has

taken place on your site and provide them with the prospects’ contact

information

Conversion tracking to identify how

many business visitors were identified

from a specific landing page

Create bespoke reports to land in your

email inbox to detail new prospects who

are interested in your services



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Creating Time For Your Sales Team

Research has indicated:

80% of the average salesperson’s day is spent on non-revenue

generating activities, including looking for prospects to contact and

recognising them as worthwhile leads. (*5)

As Lead Forensics provides you with a constant stream of targeted leads,

your sales team has more time to focus on their sales pitch.

Having time to perfect the sales pitch is extremely beneficial, because

despite being able to identify new prospects with lead generation

software, you still need to convince them to convert.



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Lead Forensics Utilise the full power of Lead Forensics software today!

Lead Forensics is an online lead generation solution that reveals the

identity of your unknown website visitors. Use the software and maximise

your ROI by finding new leads that are more likely to convert.

With Lead Forensics IP tracking software, your business can enhance and

streamline your sales process and convert sales at a higher rate. For more

information on this powerful software, contact us today: Web: www.leadforensics.com Phone: 0203 131 0995

http://www.leadforensics.com/

https://en-gb.facebook.com/leadforensics

http://www.twitter.com/LeadForensics

https://plus.google.com/+LeadforensicsB2Bleadgeneration/posts

http://www.youtube.com/user/LeadForensics



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Sources 1. Technology Marketing, B2B Lead Generation Marketing Trends, Slide 4:

http://www.slideshare.net/hschulze/b2-b-lead-generation-report-2013

2. Marketing Sherpa, Marketing Research in Action: 65% of B2B2 marketers are not

nurturing: http://sherpablog.marketingsherpa.com/b2b-marketing/b2b-marketers-not-

nurturing/

3. HubSpot, All The Marketing Statistics You Need: http://www.hubspot.com/marketing-

statistics

4. Lead Forensics, what we do: http://www.leadforensics.com/the-solution/what-we-do/

5. Fathom, The Hidden Elements of Effective Lead-Scoring:

http://www.fathomdelivers.com/hidden-elements-effective-lead-scoring-profitability-

movement-velocity/













http://sherpablog.marketingsherpa.com/b2b-marketing/b2b-marketers-not-nurturing/










http://www.hubspot.com/marketing-statistics




http://www.leadforensics.com/the-solution/what-we-do/








http://www.fathomdelivers.com/hidden-elements-effective-lead-scoring-profitability-movement-velocity/


















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Image Sources http://www.bigstockphoto.com/image-6784702/stock-photo-business-phone

http://www.bigstockphoto.com/image-47312986/stock-photo-human-resources-and-crm

http://www.bigstockphoto.com/image-45777130/stock-photo-leads-to-sales-conversion

http://www.bigstockphoto.com/image-46203517/stock-photo-business-man-with-concepts-

representing-growth%2C-and-success

http://www.bigstockphoto.com/image-47603854/stock-photo-businessman-selecting-a-

futuristic-padlock-with-a-data-center-on-the-background

http://www.bigstockphoto.com/image-52316035/stock-photo-business-customer-concept

http://www.bigstockphoto.com/image-6784702/stock-photo-business-phone





































http://www.bigstockphoto.com/image-46203517/stock-photo-business-man-with-concepts-representing-growth,-and-success






















http://www.bigstockphoto.com/image-47603854/stock-photo-businessman-selecting-a-futuristic-padlock-with-a-data-center-on-the-background







































