how can companies use packaging, labelling, waranties and graduates as marketing tools ?

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How can companies use packaging, labelling, warranties & graduates as making tools ?

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Page 1: How can companies use packaging, labelling, waranties and graduates as marketing tools ?

How can companies use packaging, labelling, warranties & graduates as making tools ?

Page 2: How can companies use packaging, labelling, waranties and graduates as marketing tools ?

I OFFER TO SELL THEM FREELY. CAN ANYBODY HELP ME ????

Page 3: How can companies use packaging, labelling, waranties and graduates as marketing tools ?

PACKAGE IS THE BUYER’S FIRST ENCOUNTER WITH THE

PRODUCT...

Page 4: How can companies use packaging, labelling, waranties and graduates as marketing tools ?

FACTORS AFFECTING THE GROWTH OF

PACKAGING AS A TOOL

Page 5: How can companies use packaging, labelling, waranties and graduates as marketing tools ?

I) SELF-SERVICEII) CONSUMER AFFLUENCEIII) COMPANY & BRAND IMAGEIV) INNOVATION OPPURTUNITY

Page 6: How can companies use packaging, labelling, waranties and graduates as marketing tools ?

OBJECTIVES OF PACKAGING

Page 7: How can companies use packaging, labelling, waranties and graduates as marketing tools ?

I. IDENTIFY A BRANDII. CONVEY DESCRIPTIVE & PERSUASIVE INFORMATION III. FACILITATE PRODUCT TRANSFORMATIONIV. ASSIST AT HOME STORAGEV. AID PRODUCT CONSUMPTION

Page 8: How can companies use packaging, labelling, waranties and graduates as marketing tools ?

HERE IS THE PROOF….

Page 9: How can companies use packaging, labelling, waranties and graduates as marketing tools ?

LABELLING

Page 10: How can companies use packaging, labelling, waranties and graduates as marketing tools ?

FUNCTIONS OF LABELLING

Page 11: How can companies use packaging, labelling, waranties and graduates as marketing tools ?

I) DEFINES THE PRODUCT BRANDII) GRADES THE PRODUCTIII)DESCRIBE THE PRODUCTIV)PROMOTE THE PRODUCT

Page 12: How can companies use packaging, labelling, waranties and graduates as marketing tools ?

IF YOU CHEAT, THEN FACE THE WRATH…

Page 13: How can companies use packaging, labelling, waranties and graduates as marketing tools ?
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PROF. SAMEER MATHURIndian Institute Of Management, Lucknow

Professor in Marketingwww.IIMInternship.com

Created By;

SIDHANT PATINATIONAL INSTITUTE OF

TECHNOLOGY, ROURKELA

As an intern, under the guidance of,