how can companies differentiate products
TRANSCRIPT
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1.
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shape, size physical structure
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example
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2.
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basic function.
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company
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feature fatigue.
Features
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3.
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Individual customers.
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Flexible
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mass customization.
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4.
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low
average
high
superior
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performance quality
time.
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5.
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example
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6.
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example
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7.
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example
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8.
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operating life
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Technological
Obsolescence.
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9.
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look
Feel.
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Aesthetics
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A designer is a planner with aesthetic sense.
- Bruno murani
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Form Features
Customization Performance
Conformance ReliabilityStyle
Durability Reparability
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