how can companies combine products to create co brands or ingredients brands?
TRANSCRIPT
![Page 1: How can companies combine products to create co brands or ingredients brands?](https://reader034.vdocuments.mx/reader034/viewer/2022042422/55d09b07bb61eba8058b4587/html5/thumbnails/1.jpg)
STRATEGY
Setting
Chapter 11
![Page 2: How can companies combine products to create co brands or ingredients brands?](https://reader034.vdocuments.mx/reader034/viewer/2022042422/55d09b07bb61eba8058b4587/html5/thumbnails/2.jpg)
HOW can companies combine
products to create strong
co-brands or ingredient
brands?
![Page 3: How can companies combine products to create co brands or ingredients brands?](https://reader034.vdocuments.mx/reader034/viewer/2022042422/55d09b07bb61eba8058b4587/html5/thumbnails/3.jpg)
CO-BRANDING
Co-branding is process in which
two or more well-established
brands are combined into a joint
product
![Page 4: How can companies combine products to create co brands or ingredients brands?](https://reader034.vdocuments.mx/reader034/viewer/2022042422/55d09b07bb61eba8058b4587/html5/thumbnails/4.jpg)
Co-Branding can open
opportunities for new
consumers and channels,
reduces the cost of product
introduction and speeds
adoption.
![Page 5: How can companies combine products to create co brands or ingredients brands?](https://reader034.vdocuments.mx/reader034/viewer/2022042422/55d09b07bb61eba8058b4587/html5/thumbnails/5.jpg)
What are the ways of co-branding ?
![Page 6: How can companies combine products to create co brands or ingredients brands?](https://reader034.vdocuments.mx/reader034/viewer/2022042422/55d09b07bb61eba8058b4587/html5/thumbnails/6.jpg)
SAME COMPANY CO-
BRANDING
Eureka Forbes promotes its
Aquaguard and vacuum
cleaner jointly.
![Page 7: How can companies combine products to create co brands or ingredients brands?](https://reader034.vdocuments.mx/reader034/viewer/2022042422/55d09b07bb61eba8058b4587/html5/thumbnails/7.jpg)
JOINT-VENTURE
CO-BRANDING
Citi Bank and
Indian Oil credit
cards.
![Page 8: How can companies combine products to create co brands or ingredients brands?](https://reader034.vdocuments.mx/reader034/viewer/2022042422/55d09b07bb61eba8058b4587/html5/thumbnails/8.jpg)
RETAIL
CO-BRANDING
Where two or more retail-
establishments use the same
location to optimize space and
profits.
![Page 9: How can companies combine products to create co brands or ingredients brands?](https://reader034.vdocuments.mx/reader034/viewer/2022042422/55d09b07bb61eba8058b4587/html5/thumbnails/9.jpg)
INGREDIENT
BRANDING
A special case of co-branding. It
creates brand equity for
materials, parts or components
that are contained within other
brand products.
![Page 10: How can companies combine products to create co brands or ingredients brands?](https://reader034.vdocuments.mx/reader034/viewer/2022042422/55d09b07bb61eba8058b4587/html5/thumbnails/10.jpg)
Sony camera contains finished CARL
ZEISS lens contained in it.
![Page 11: How can companies combine products to create co brands or ingredients brands?](https://reader034.vdocuments.mx/reader034/viewer/2022042422/55d09b07bb61eba8058b4587/html5/thumbnails/11.jpg)
Sells its own bed and
showers as ‘Heavenly Bed’ and ‘Heavenly Showers’.
Self-brand ingredients:
![Page 12: How can companies combine products to create co brands or ingredients brands?](https://reader034.vdocuments.mx/reader034/viewer/2022042422/55d09b07bb61eba8058b4587/html5/thumbnails/12.jpg)
These slides were created by Ankit Kumar, IIT
Delhi, during a Marketing internship by Prof.
Sameer Mathur, IIM Lucknow