how can companies built strong relationships with business customers?
TRANSCRIPT
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How can companies build strong relationships with business customers?
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Close relationship are driven and part by supply chain management, early supplier envolvement and purchasing alliance.
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Buyer supplier relationship can be categorised into 8 categories
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Basic buying and selling
Simple routine exchanges with moderate level of co-operation and information
1.
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2.
Bare bones
More adaptation by seller less cooperation and information exchange
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3.
Contractual trasaction
Exchanges are define by formal contract and generally have low levels of trust
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Costomer supply
4.
Costomer supply
In these, competitition rather than cooperation is dominannt form of governance
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5.
cooperative system
Partners are united in operational ways
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6.
Collaborative
In this, much trust and commitments lead to true relationship
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7.
Mutually adaptive
Buyers and sellers make relationship specification
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8.
costomer is king
Sellers adapts meet
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created BY-Shruti BansalUIT- RGPV, BHOPAL
Forduring an Internship with Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com