how can companies build and manage its product mix and product lines
TRANSCRIPT
Build & manageProduct mix & Product lines
example
example
Market profile
example
two
Product line length
Product mix pricing
down market stretch
Up market stretch
Two way
Stretch
1. Product line pricing
2.
3. Captive product pricing
4. Two Part Pricing
5.
BY Product
Pricing
6.
Product bundling
Price