how can a company improve its marketing skills

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How can a company improve its marketing skills?

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Post on 16-Aug-2015

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How can a company improve its marketing

skills?

Strategy addresses the what and why of marketing activities.

Implementation addresses the who,

where, when, and how.

A brilliant strategic plan counts for

little if not implemented properly...

So, What is Marketing Implementation?

It is the process that turns marketing plans into action assignments and ensures

they accomplish the plan’s stated objectives

Characteristics of a Great Marketing Company

#1 The company selects target markets in which it enjoys superior advantages and

exits/avoids markets where it is intrinsically weak.

#2 All the company’s employees and departments are customer-and market-

minded.

#3 Good working relationship between marketing, R&D, and manufacturing.

#4 Good working relationship between marketing, sales and customer service.

#5 The company has installed incentives designed to lead to the right behaviors.

#6 The company continuously builds and tracks customer satisfaction and loyalty.

#7 The company manages a value delivery system in partnership with strong suppliers

and distributors.

#8 The company is skilled in building its brand name(s) and image.

#9 The company is flexible in meeting customers’ varying requirements.

Created By : Shubham Maheshwari , IIT Guwahati

During an internship by Prof. Sameer Mathur, IIM Lucknow.

www.IIMInternship.com