How Big is Data

Science?

HRISTO HADJITCHONEVCo-founder

A4E

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BIG DATA

HowBIG is the big data?

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DATA SCIENCE

When Harvard Business Review

called it "The Sexiest Job of the 21st

Century” the term became a

buzzword …

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DATA SCIENCE

Data science, also known as data-driven science, is an interdisciplinary field of scientific methods, processes, algorithms and systems to extract knowledge or insights from data in various forms, either structured or unstructured, similar to data mining.

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DATA SCIENCE

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CASES

Uniliver• New

Technology

• Lipton Yellow Label

• 5.6% Revenue growth in 2 years

https://themarketingagenda.com/2014/09/20/unilever-bcg-matrix/

PetSmart

• Price Optimization

• +22 million $

• 600% ROI

http://www.parkeravery.com/casestudy-Price-Optimization-Solution-Implementation.html

Coca-Cola• GEO Targeting

of Marketing Campaign

• 20% better efficiency

• 60’000 households

https://www.a4everyone.com/doc/Coca-Cola-Case-Study.pdf

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GLOBAL PICTURE

Source: McKinsey Global Institute - Artificial Intelligence paper (June 2017)

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HOW TO JOIN THE PARTY

Project

Pros• Fast

• Done by Professionals

• $$$

Cons• Tactic rather Strategic

• Partial knowhow

• High Risk of Failure

In-house

Pros• 100% in-house

• Flexibility

• Opt. for Digitalization

Cons• Entire Team???

• $$$$$$ (investment)

• Maturity

Service

Pros• $ (ROI)

• Latest and Greatest

• High Quality & Minimal

Risk

• Effort

Cons• Partially Dependent

• Lack of know-how

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DATA SCIENCE TEAM

NO ANSWER is a valid answer!!!

Industry Maturity (comparison with SWD)

Complexity

Business Operations

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90

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2112 8.3 4.6 3.4 2.6

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% of the population occupied with farming

Other Farming