how bad is britain in bed? feather and black ebook

8/12/2019 How Bad Is Britain In Bed? Feather and Black Ebook

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Table of contents

1. Introduction

2. Britain in bed

3. Children

4. Hours of sleep per night

5. Caffeine habits

6. Bedroom environment

7. Social habits

8. Conclusion


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Sleep should come naturally, but the hectic pace of modern life

means that many of us now struggle to make the transition from

a busy schedule to a restful nights sleep. As a premium retailer

of beds, mattresses and bed linen and a member of Te Sleep

Councils retailer panel, Feather & Black are committed to

ensuring the nation gets the best possible nights sleep.

With 12 years of experience in the eld of sleep, we know that

with the right tools in place, each and every one of us can enjoy

bedtime once more, leaving us feeling refreshed, alert and ready

to face the day ahead.

Its for this very reason that we conduct our Annual Sleep

Survey, 15 questions designed to peel back the covers on the

nations sleep quality, and unearth just what it is that impacts

upon our sleeping habits.

Drawing together insights gained from the survey and our

extensive expertise in all things sleep, this eBook has been

created to offer practical and easy-to-implement solutions to the

nations most pressing sleeping problems.

Te result? A go-to resource for sleep concerns offering the

perfect advice for a sound nights sleep.Te benets of a good nights sleep go beyond a daily

dose of rest and recharge, with research revealing strong

links between our sleep patterns and our overall health

and wellbeing.

Introduction


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Britain in bed

As night falls across UK homes, what really

happens to our bedtime routine once the immortal

words its time for bed have been spoken?


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Well, according to the survey responses brought together in our

How Bad is Britain in Bed infographic, the reality is closer to the

latter description. From the North East to the South East, from East

Anglia to the East Midlands, sleepers are united in the frustrations

they share as they journey to the land of nod. At least a third of

respondents in each UK region admitted to being bad sleepers, with

the list of reasons preventing Brits from getting some much-needed

slumber as varied as the regions theyre connected to.


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Te tossing and turning of restless partners is enough to rouse

Yorkshiremen from a deep sleep, while fretting over the stresses and

strains of everyday life stops those in the North West from sinking

even deeper into their pillows.

In East Anglia, lumpy mattresses stand in the way of a smooth sleep,while the whizzing and whirring of the outside world keeps ears alert

and eyes open in the West Midlands.

With such a wide range of factors to contend with, its no wonder

that there is no one size ts all formula to the science of sleep.

Luckily for the nation, the sleep experts at Feather & Black have

always got their beakers to hand, ready to mix up the perfect solution

to a good nights sleep.


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Children 72%

More than half of survey

respondents have children

59%

Of survey respondents have

two or more children

Feather & Black says: Once children arrive on

the scene, bedtime routines are bound to be thrown a little

out of kilter. While parents may have visions of their little

ones dozing offto the gentle sounds of their musical

mobiles, the reality is likely to be far less tranquil.


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To ensure that grown up time doesnt fall by the wayside once you

welcome your little bundle of joy into the world, its important to

establish a regular bedtime routine that works for the whole family.

While your bedtime routine will need to be adapted according to the

age of your child, there are some tried and tested tips that will workfor children at any stage of their development. Te Feather & Black

blog features a Real Parents Sleep Guidewhich is a space where

real parents share their stories and advice on getting children and

babies to sleep. You can nd a wealth of information, all from

parents who have been through it before. Some suggestions include

the below:

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If space is at a premium, why not try the all-in-

one bed storage solution,Noah Highsleeper?

1. Help your children wind down from an activity-packed day with a

warm bath, followed by a bedtime story.

2. Create a calm and relaxing bedroom environment which will aid

your childs sleeping patterns.

3. As clutter is rarely conducive to calm, introducing tidy up time as

the day draws to a close will help to get your youngsters bedroom in

order before they get some much needed shut eye.
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Complete their nighttime routine by

lowering bedroom lighting before

bedtime and tucking them in

under their favourite bed linen -

ourAlien bed linenis a

great choice for space-mad

boysand girls!
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Our survey says:

Feather & Blacksays: A good nights sleep is partand parcel of a healthy lifestyle and according to the NHS,

the average adult needs between 6 and 9 hours of sleep each

night in order to function at their best. Good sleep is as

much about quantity as it is about quality, so it is important

that each hour of sleep is as uninterrupted as possible.

Hours of sleepper night

Less than half of survey

respondents get between

7 and 8 hours sleep per night

44%

73%Of survey respondents go to bed

between 10pm and 12pm, while

just 0.92% hit the hay before 9pm

Of survey respondents wake up

between 6am and 8am,

Monday-Friday69%

Bedtime

Waking up

Amount of sleep


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During the working week try and switch offfrom your work

commitments and resolve not to carry out any work-related tasks

afer hours, unless absolutely necessary. Help your brain to shut off

before bedtime by avoiding TV just before you settle to sleep, as

studies1have shown this can have a negative impact on sleep. Set

your alarm clock, such as this Mini Quad Alarm Clock, to

ensure that you dont get up a minute earlier than you have to.
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Just as you would for your children, create a bedroom environment

that you will love to retreat to afer a busy day. Ensure that your

mattress is set at a rmness that is just right for you and make sure

your bed is an inviting space by adding matching accessories such as

the Henna grey and pink throwand Henna grey and pink cushion.
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Caffeine habits

Feather & Black says: As tempting as it is to

reward yourself with a steaming cup of tea or coffee afer

a long day, studies have revealed a connection between

caffeine consumption later in the day and insomnia2.

53%

Just over half of survey

respondents either always

or occasionally drink

caffeine afer 5pm

50%Half of survey

respondents wake

up most nights

Our survey says:


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Te effects of caffeine can last up to 24

hours, so unless you are keen to stay up for

that dawn chorus or beachside sunrise, we

recommend trading caffeinated drinks for

decaffeinated alternatives afer 5pm.


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Horlicks, Rooibosand

camomile teasare all great

caffeine-free choices.


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To help ensure that bedtime

conditions are at an optimum,

remove all potential distractions in

the form of noise and light by

investing in blackout curtains, a sleepmask and even ear plugs if

necessary. A quick spritz of Deep

Sleep Pillow Spraywill also help to

soothe body and mind and help to

promote a blissful sleep.
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ThisWorks deep sleep pillow spray is infused

with essential oils of Lavender, Vetivert andWild Camomile to soothe the body and mind.


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Bedroomenvironment

Feather & Black says: Getting our bedroom Feng

Shui right requires a number of elements to come together

successfully.


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A big and beautiful bed

A high thread count onluxurious bed linen

A neat and tidy room

Having the perfect mattress Mattress that is supportivefor back/posture problems

Affordability

Ability to absorb movementfrom a partner

Different tensions

Most important factors for a blissful sleep What participants look for in a mattress

Our survey says: Our survey says:


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As we spend a third of our lives in bed3 there is little doubt that a

quality bed and mattress is central to this balance. Even the smallest

differences (sof, medium, rm) in mattress support4can trigger

changes in your sleep patterns. It is important to invest time in

selecting a bed frame and mattress combination that will aid sleep

and stand the test of time. It can be difficult understanding thedifferent mattress types. Read ourmattress guideor visit your

local store for expert advice.

For a level of comfort and support that you may previously have only

dreamed about, why not try the Orwell mattress? Our nest

mattress features a HD plus spring system, the Orwell seamlessly

moulds to the contours of your body.

Match it with abespoke bedthat exudes understated elegance in the

bedroom. Complete your bedroom look with sleep-friendly accessories

including candles and layers of bed throws and blankets cosy!
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Social habits

Feather & Black says: For some people, the idea

of falling asleep is closer to an art form than something that

has been hardwired into our systems since the dawn of

time. With the weight of the days worries on our shoulders,

many of us can nd it hard to truly let go and drifinto a

deep sleep.


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Fall straight to sleep

Use a tablet in bed

Watch TV in bed

Read a book in bed

Our survey says:


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35% Going through to do lists

23%

Worrying or thinking

about work

19% Nothing

13% Tinking of waysto get to sleep

What prevents sleeping?Our survey says:


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Of survey respondents felt thatdisturbed sleep affects them during

the following day


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Te fact that we are ofen glued to our

range of modern gadgets doesnt help thisprocess.Te blue light emanating from

mobile devices has been found to interfere

with the brain's processing of melatonin5-

the hormone which helps to regulate sleep

and wake cycles.


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Turning offour gadgetry two hours before

bedtime and ensuring that only low-level

lighting is used, such as that emanating

from this charming Cecilia lamp, is the

rst step in helping us prepare ourselves

for sleep. Writing a to-do-list ready to put

into action the next day will also help

those niggling thoughts and worries from

pulling us out of the sleep zone.

C l
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Ultimately, our survey results have shown that sleep in the modern

world is a different prospect than in decades gone by. With less than

half of us getting the sleep we need, it is important that the nation

treats sleep in much the same way as any other aspect of our health.

By prioritising a good nights sleep, and putting strategies in place to

achieve it, we can work towards becoming a nation of sleepers that

is bursting with the vitality needed to tackle lifes up and downs.

And the good news is we dont have to do it alone. From our local

GP to the latest range of sleep apps, help and support is always on

hand to help us keep calm and

Conclusion

Sleep well


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http://www.featherandblack.com/

01243 380 600

[email protected]

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Contact us

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1. http://www.telegraph.co.uk/culture/tvandradio/5483296/TV-before-bed-causes-chronic-health-problems-study-claims.html

2. http://www.nhs.uk/Livewell/insomnia/Pages/insomniatips.aspx

3. http://www.sleepcouncil.org.uk/pdf-downloads/bed_buyers_guide.pdf

4. http://www.huffingtonpost.com/dr-robert-oexman/mattresses-sleep_b_1951930.html

5. http://www.dailystar.co.uk/news/latest-news/372837/Gadgets-blamed-for-robbing-insomniacs-of-precious-sleep

Sources
http://www.telegraph.co.uk/culture/tvandradio/5483296/TV-before-bed-causes-chronic-health-problems-study-claims.htmlhttp://www.nhs.uk/Livewell/insomnia/Pages/insomniatips.aspxhttp://www.sleepcouncil.org.uk/pdf-downloads/bed_buyers_guide.pdfhttp://www.huffingtonpost.com/dr-robert-oexman/mattresses-sleep_b_1951930.htmlhttp://www.huffingtonpost.com/dr-robert-oexman/mattresses-sleep_b_1951930.htmlhttp://www.huffingtonpost.com/dr-robert-oexman/mattresses-sleep_b_1951930.htmlhttp://www.dailystar.co.uk/news/latest-news/372837/Gadgets-blamed-for-robbing-insomniacs-of-precious-sleephttp://www.dailystar.co.uk/news/latest-news/372837/Gadgets-blamed-for-robbing-insomniacs-of-precious-sleephttp://www.dailystar.co.uk/news/latest-news/372837/Gadgets-blamed-for-robbing-insomniacs-of-precious-sleephttp://www.huffingtonpost.com/dr-robert-oexman/mattresses-sleep_b_1951930.htmlhttp://www.huffingtonpost.com/dr-robert-oexman/mattresses-sleep_b_1951930.htmlhttp://www.sleepcouncil.org.uk/pdf-downloads/bed_buyers_guide.pdfhttp://www.sleepcouncil.org.uk/pdf-downloads/bed_buyers_guide.pdfhttp://www.nhs.uk/Livewell/insomnia/Pages/insomniatips.aspxhttp://www.nhs.uk/Livewell/insomnia/Pages/insomniatips.aspxhttp://www.telegraph.co.uk/culture/tvandradio/5483296/TV-before-bed-causes-chronic-health-problems-study-claims.htmlhttp://www.telegraph.co.uk/culture/tvandradio/5483296/TV-before-bed-causes-chronic-health-problems-study-claims.html

how bad is britain in bed? feather and black ebook

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