Upload File

how augmented reality and mobile apps can help grow your business

  • Home
  • Marketing
  • How Augmented Reality and Mobile Apps Can Help Grow Your Business
51
Copyright © Swag Soft LLP, All Rights Reserved, 2013

Upload: aldric-chang

Post on 27-Jan-2015

106 views

Category:

Marketing


1 download

Report

Tags:

DESCRIPTION

I was invited to give a talk at Sharp Singapore in November 2013. These are my slides - in which I discussed how augmented reality + mobile apps can be combined to drive traffic to a retail store and also help customers make their purchase decisions faster and more effectively.

TRANSCRIPT

Page 1: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 2: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

www.SWAGSOFT.com Here at Swag Soft, we are all about designing and developing great applications, websites and games with fun, functionality and style for the world.

http://www.sharp.com.sg/web/
http://www.swagsoft.com/
Page 3: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

MOBILE APPS

MOBILE GAMES

AUGMENTED REALITY

VIRTUAL ENVIRONMENTS

DIGITAL MARKETING

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 4: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

SWAG SOFT CLIENTS

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 5: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

BRANDING

MARKETING

ENGAGEMENT

ENTERTAINMENT

EDUCATION

SALES

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 6: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 7: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 8: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 9: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 10: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

TOPIC FOR THE DAY

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 11: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

HOW

MOBILE APPS

+ AUGMENTED REALITY

CAN HELP GROW YOUR BUSINESS

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 12: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

AN INTRODUCTION TO

AUGMENTED REALITY

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 13: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

http://www.youtube.com/watch?v=0oOIhtHq5Qc

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
http://www.youtube.com/watch?v=0oOIhtHq5Qc
Page 14: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 15: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

WHAT IS AUGMENTED REALITY?

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 16: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

It is a technology that superimposes a

computer-generated image on a

user's view of the real world, thus

providing a composite view.

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 17: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

HOW IT WORKS

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 18: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

Courtesy of Christian Doppler Laboratory

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 19: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 20: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

WHAT YOU NEED

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 21: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

WEBCAM | TO CAPTURE

DISPLAY UNIT | TO SHOWCASE

3D MODELS | TO SUPERIMPOSE

MARKER | TO ACTIVATE THE APPLICATION

APPLICATION | TO RUN EVERYTHING

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 22: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

APPLICATIONS

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 23: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

PRINT

VIDEO

MUSIC

GAMES

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 24: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

ENGAGEMENT OUTSIDE STORES

. BRING IN THE CUSTOMERS

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 25: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 26: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

http://www.youtube.com/watch?v=8eu3nRXFa3c

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
http://www.youtube.com/watch?v=8eu3nRXFa3c
Page 27: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

1

3

2

4

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 28: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 29: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

http://www.youtube.com/watch?v=thUSRM13_PY

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
http://www.youtube.com/watch?v=thUSRM13_PY
Page 30: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

1 2

3 4

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 31: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

ENGAGEMENT WITHIN STORES

. HELP CUSTOMERS DECIDE

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 32: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 33: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

http://www.youtube.com/watch?v=BUDIduApeLI

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
http://www.youtube.com/watch?v=BUDIduApeLI
Page 34: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 35: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 36: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 37: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 38: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 39: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

http://www.youtube.com/watch?v=QU5DrVu2gdg

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
http://www.youtube.com/watch?v=QU5DrVu2gdg
Page 40: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

1 2

3

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 41: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

http://www.youtube.com/watch?v=-PlAr9ymFSM

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
http://www.youtube.com/watch?v=-PlAr9ymFSM
http://www.youtube.com/watch?v=-PlAr9ymFSM
http://www.youtube.com/watch?v=-PlAr9ymFSM
Page 42: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

1 2 3

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 43: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

ENGAGEMENT AWAY FROM STORES

. TRAFFIC & SALES

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 44: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

GROCERY

SALES Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 45: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

TRESURE HUNT

TRAFFIC Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 46: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

LINGERIE

ENGAGEMENT Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 47: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

QUESTION

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 48: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

+ MOBILE APPS

+ AUGMENTED REALITY

= ?

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 49: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 50: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

[email protected]

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/
Page 51: How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

www.SWAGSOFT.com

Copyright © Swag Soft LLP, All Rights Reserved, 2013

http://www.sharp.com.sg/web/

The Power of Augmented Reality and Virtual Reality for ...€¦ · The Power of Augmented Reality and Virtual Reality for Business ... AUGMENTED REALITY VIRTUAL REALITY ... •Integrating

State of Augmented Reality, Virtual Reality and Mixed Reality · State of Augmented Reality, Virtual Reality and Mixed Reality [Microsoft Hololen] [Ready Player One] Augmented Reality

Enrich life with Augmented Reality UI of the Future What is Augmented Reality? z Reality Virtual Reality Augmented Reality • By definition, Augmented Reality means augmenting the

Augmented Reality Apps for Education

Hacking Your Own Virtual and Augmented Reality Apps for ...mirror.internode.on.net/pub/linux.conf.au/2004/papers/34-wayne... · Hacking Your Own Virtual and Augmented Reality Apps

The Effectiveness of Using Augmented Reality Apps in ... · This experimental research study scrutinized the effectiveness of using augmented reality (AR) applications (apps) as a

VIRTUAL & AUGMENTED REALITY · VIRTUAL REALITY AUGMENTED REALITY Quriuz VIRTUAL AUGMENTED REALITY REALITY Quriuz . Title: PowerPoint-presentatie Author: Niessing, Sander Created Date:

Augmented experience: Augmented Reality

Geology, Apps, Maps & Augmented Reality (Patrick Bell, BGS)

3 D mobile apps gesture-based computing augmented reality mobile learning

Brochure - Csharks Gamescsharks.com/brochure.pdfGamification Apps Augmented Reality (AR) Apps Virtual Reality (VR) Apps Learning Apps Production Promo Apps Simulation Apps Training

Augmented Reality Koordinaten Sandkasten 3D-Portrait Karten … · Augmented Reality Koordinaten Sandkasten 3D-Portrait Karten Apps GPS SwissGeoLab: Geheimtipp Geomatik Experimente

Virtual reality, augmented reality

How you can use augmented reality to create powerful mobile apps

Location and AR (Augmented Reality) APIs @ Mobile Backend Apps and APIs meetup London

DIGITAL - University of Northern Iowa · apps, touchscreen kiosks, social media, and augmented reality), ... Students developed an augmented reality pizza ordering app to help Pizza

CREATING - Integra...Augmented Reality Educational games, Interactive assessments M-Learning apps eBook Readers Corporate Apps (Custom B2B Apps) Information apps M-Learning apps Catalogue

Augmented Reality & Libraries · apps h ttp: // ... These augmented reality experiences are called Auras. Look out for the app's 'A' logo in magazines, posters, books, apparel, product

Augmented reality intro for mobile apps

Mixed Reality: Virtual Reality, Augmented Reality, Augmented Virtuality Luigi Cinque Maggio 2008

Kimberley-Go: Apps, social media & augmented reality

iBetelgeuse: an Augmented Reality Browser for iPhone · 1.1 Augmented reality In augmented reality, the real world is augmented with artificial data by means of an augmented reality

Augmented Reality (AR) - Apps für das Museum 2.0

Virtual- and Augmented Reality in Education · •Augmented Reality in Education . Milgram’s Reality-Virtuality Continuum (1994) Mixed Reality Real Environment Augmented Reality

How Augmented Reality Apps Help Museums & Exhibitions Improve the Visitor Experience

Augmented Reality and Industry - WebHomecampar.in.tum.de/.../klinker2015ismarKeynote.slides.pdf · Augmented Reality and Industry Prof. Gudrun Klinker, Ph.D. ... Augmented Reality

From Augmented Reality apps to Augmented Worlds

2.1 Augmented Reality - Siam University · 2.1 เทคโนโลยีเสมือนจริง Augmented Reality1 2.1.1 ความหมาย Augmented Reality Augmented

Hacking Your Own Virtual and Augmented Reality Apps - CiteSeer

Gravity Jack | Custom Mobile Apps & Augmented Reality Software Development

Augmented reality apps for schools ARLOON

AR - TLC Augmented Reality big2 · Augmented Reality CREATIVE TECHNOLOGY . Augmented Reality Augmented reality allows attendees to view hidden computer-generated content via a marker

UX Design Patterns for Augmented Reality (AR) apps & games

Augmented Reality And Augmented Reality Applications

Augmented Reality Apps and Websites for Educational Use.pdf