how are brands successfully differentiated
TRANSCRIPT
![Page 1: How are brands successfully differentiated](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d6d05cbb61eb094f8b4575/html5/thumbnails/1.jpg)
Brand Differentiation Strategies
![Page 2: How are brands successfully differentiated](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d6d05cbb61eb094f8b4575/html5/thumbnails/2.jpg)
![Page 3: How are brands successfully differentiated](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d6d05cbb61eb094f8b4575/html5/thumbnails/3.jpg)
![Page 4: How are brands successfully differentiated](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d6d05cbb61eb094f8b4575/html5/thumbnails/4.jpg)
![Page 5: How are brands successfully differentiated](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d6d05cbb61eb094f8b4575/html5/thumbnails/5.jpg)
![Page 6: How are brands successfully differentiated](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d6d05cbb61eb094f8b4575/html5/thumbnails/6.jpg)
Competitive advantage is a company’s ability to
perform in one or more ways that competitors
cannot or will not match
![Page 7: How are brands successfully differentiated](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d6d05cbb61eb094f8b4575/html5/thumbnails/7.jpg)
![Page 8: How are brands successfully differentiated](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d6d05cbb61eb094f8b4575/html5/thumbnails/8.jpg)
1.EmployeeDifferentiation
![Page 9: How are brands successfully differentiated](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d6d05cbb61eb094f8b4575/html5/thumbnails/9.jpg)
Better trained employees who provide superior customer service
![Page 10: How are brands successfully differentiated](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d6d05cbb61eb094f8b4575/html5/thumbnails/10.jpg)
Differentiation
![Page 11: How are brands successfully differentiated](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d6d05cbb61eb094f8b4575/html5/thumbnails/11.jpg)
Effective and efficient design of distribution channel’s coverage,
expertise and performance
![Page 12: How are brands successfully differentiated](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d6d05cbb61eb094f8b4575/html5/thumbnails/12.jpg)
3.Image differentiation
![Page 13: How are brands successfully differentiated](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d6d05cbb61eb094f8b4575/html5/thumbnails/13.jpg)
Powerful and compelling images that appeal
to customer’s social and
psychological needs
![Page 14: How are brands successfully differentiated](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d6d05cbb61eb094f8b4575/html5/thumbnails/14.jpg)
Differentiation
![Page 15: How are brands successfully differentiated](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d6d05cbb61eb094f8b4575/html5/thumbnails/15.jpg)
Designing a better and faster delivery system
that provides more effective
and efficient solutions
to customers
![Page 16: How are brands successfully differentiated](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d6d05cbb61eb094f8b4575/html5/thumbnails/16.jpg)
![Page 17: How are brands successfully differentiated](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d6d05cbb61eb094f8b4575/html5/thumbnails/17.jpg)
Strong brands often seek to build on their performance advantages to strike an emotional chord with
their customers. Successfully differentiating these brands can
provide financial payoffs.
![Page 18: How are brands successfully differentiated](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d6d05cbb61eb094f8b4575/html5/thumbnails/18.jpg)
Manodhar Allu National Institute of Technology, Jamshedpur.