how and why to create your facebook business page

Download How AND Why to Create Your Facebook Business Page

Post on 12-Jan-2015

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A brief overview of why you should consider using social media to market your business. A VERY BASIC "how to" create your Facebook Business Page.

TRANSCRIPT

  • 1. Social Media Changing the way we do business Social Image creating revenue opportunity through Social Networking
  • 2. Whats all the bUzZ about Social Media? $ $
  • 3. Social Media is people having conversations online.
  • 4. Socialnomics
    • The ROI of Social Media is that your business
    • will still exist
    • in 5 years.
    http:// www.youtube.com/watch?v =x0EnhXn5boM
  • 5. Online Activities
    • 65,000 videos are added to YouTube
    • every day
    • 80% of companies use LinkedIn asa
    • primary tool to find employees
    • There are over 200,000,000 blogs
  • 6. More Stats
    • Over 80% of online users have read a blog
    • 45% have a blog
    • 65% are on a social network
    • 1of every 8 couples married last year met
    • through social media
    • 80% of Twitter usage is mobilewhat does
    • that means for customers sharing
    • experiences?
  • 7. Is your web strategy still focused on search engine placement? 900% growth in 6 years
  • 8. How do companies use Social Media?
    • Create buzz
    • Develop a voice and spread a message
    • Create online conversations, encouraging user participation and dialogue.
  • 9. http:// www.youtube.com/watch?v =xJXOavGwAW8
  • 10. March 2010
  • 11. Do you see your customer here? Age 0 17: 18% 18 24: 7% 25 34: 14% 35 44: 20% 45 54: 24% 55 64: 12% 65 or more: 4% Household Income $0 $24,999: 7% $25,000 $49,999: 22% $50,000 $74,999: 36% $75,000 $99,999: 18% 100,000 $149,999: 12% $150,000 or More: 5% Gender Male: 43% Female: 57%
  • 12. Twitter has over 10 billion tweets (as of noon, March 15, 2010)
  • 13. Maybe here?
    • Gender Male: 43% Female: 57%
    • Age
    • 0 17: 11% 18 24: 8% 25 34: 16% 35 44: 29% 45 54: 20% 55 64: 11% 65 or more: 3%
    • Household Income
    • $0 $24,999: 13% $25,000 $49,999: 30% $50,000 $74,999: 27% $75,000 $99,999: 16% 100,000 $149,999: 10% $150,000 or More: 4%
    • Education
    • Less than HS diploma: 12% High School: 9% Some College: 47% Bachelors Degree: 24% Graduate Degree: 8%
  • 14.
  • 15. Can Social Media help MY business? Fan
  • 16.
  • 17. 3 hours 18 comments 5 new sales
  • 18. Brand Loyalty
  • 19. I just dont have time $600 blender Meet Tom
  • 20.
  • 21.
    • 15,000 Facebook Friends
    • 2,100 followers on Twitter
    • Almost 8 million views of the
    • iPhone episode alone on
    • YouTube
    • 5 x increase in SALES
  • 22.
  • 23. Going Mobile
  • 24. Foursquare
    • Mar 09 launch
    • ~ 250k users
    • April 10 1 mil users
    • Aug 10 3 mil users
    • Dec 10 5 mil users
    • Jan 11 6 mil users
    • (44 DAYS from 5 to 6 mil)
    • Today?
    • Over 10 mil users
  • 25.
  • 26. Its not a fad , man
    • Its a
    • fundamental
    • shift
    • in the way
    • we
    • communicate
  • 27. Lets Build Our Facebook Page!
  • 28. Go to Facebook.com/pages and click Create Page
  • 29.
  • 30.
  • 31. Recommend your page to your friends
  • 32. Reach out to your contacts
  • 33.
  • 34. Customizing Your URL
    • Once you have 25 fans, you can customize your URL like this:
    • www.facebook.com/ yourbusinessnamehere .
    • Go to Facebook.com/username , select your page name from the dropdown menu and then write in the name youd like to use.
    • Click Check Availability. If its available, a prompt will ask, Are you sure you want to set [URL] as [Facebook Page]s username? Click confirm to lock in that URL
    • and keep in mind that you cant change the URL for a Page once you confirm.
  • 35. Dress it up
  • 36.
  • 37. Support other local businesses. Go to THEIR page and click here to show a link to their page on YOUR page!
  • 38. A Little Nightly Reading
    • The Facebook Guidebook (or understanding all things Facebook)
    • http://mashable.com/guidebook/facebook/
    • Creating a Memorable Customer Experience on Facebook
    • http://mashable.com/2011/11/03/social-customer-experience/
    • Improve Engagement on Your Facebook Page
    • http://mas