how an events company expanded business nationwide with hubspot - case study

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How an Events Company Expanded Business Nationwide with HubSpot Customer Case Study: Results: Substantial Growth in Traffic, Leads and New Business 195% increase in leads over the last year and a half 423% increase in non-paid website traffic Page increase of 12 to more than 1,130 pages of new content The Murder Mystery Company is the nation's most popular, interactive, mystery troupe for parties and events. We sat down with Scott Cramton, CEO, to solve the mystery on how his company increased leads by 195% with inbound marketing and HubSpot. Challenge: Turning a Hobby into a New Business In 2009, Scott Cramton decided to publicly offer murder mystery event services, which at the time, was simply just a hobby. “This was not going to be my business, it was just something we did,” stated Scott. Soon after publishing his first website, he started to gain some traction from businesses in need of his services. “We‟d occasionally get calls from companies like McDonald's and I‟d ask them, „how did you get this number?‟” Scott laughs.

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Page 1: How an Events Company Expanded Business Nationwide with HubSpot - Case Study

How an Events Company Expanded Business

Nationwide with HubSpot

Customer Case Study:

Results: Substantial Growth in Traffic, Leads

and New Business • 195% increase in leads over the last year and a half

• 423% increase in non-paid website traffic

• Page increase of 12 to more than 1,130 pages of new content

The Murder Mystery Company is the nation's most popular,

interactive, mystery troupe for parties and events. We sat

down with Scott Cramton, CEO, to solve the mystery on how

his company increased leads by 195% with inbound

marketing and HubSpot.

Challenge: Turning a Hobby into a New Business In 2009, Scott Cramton decided to publicly offer murder mystery event services,

which at the time, was simply just a hobby. “This was not going to be my business, it

was just something we did,” stated Scott. Soon after publishing his first website, he

started to gain some traction from businesses in need of his services. “We‟d

occasionally get calls from companies like McDonald's and I‟d ask them, „how did you

get this number?‟” Scott laughs.

Page 2: How an Events Company Expanded Business Nationwide with HubSpot - Case Study

The average HubSpot customer gets 4.2x more leads after 5 months of active

use of HubSpot. To find out what type of increases in leads a company with your

current lead volume could expect, check out HubSpot‟s ROI study at

www.hubspot.com/roi.

HubSpot‟s integrated marketing software gives you all the tools to implement a

successful online marketing strategy from increasing the top of your funnel

through conversion, sales alignment and analytics. To learn more, check out

HubSpot‟s free trial or request a customized demonstration.

Solution: HubSpot Graders, Landing Pages

and Lead Tracking Once Scott got started with HubSpot software and consulting, the company began to

apply inbound marketing techniques by building landing pages with HubSpot. “We

also tracked our leads and customers whereas before the only way to do so was by

them calling us,” said Scott.

The company also started to generate a ton of new content, starting with 12 website

pages and now having over 1,130 new pages of rich, unique content. “That idea [of

generating new content] wasn‟t something that made sense before HubSpot taught

me why that would be a good idea.”

Scott attributes the increase in organic search ranking by using tools like HubSpot‟s

Keyword Grader. “I use the Keyword Grader a lot. One of my employees will also

analyze our keywords and work on the ones that need improvement. We found that

if you keep publishing content with these keywords in it, then Google will put your

website closer to the top.”

Eventually I decided to sign up with HubSpot and it was far and away the best decision ever.

Realizing he needed to take The Murder Mystery Company to the next level, he

started researching ways to improve SEO and track leads. “I started researching

[inbound marketing] and got all of my information from HubSpot. Eventually I

decided to sign up with them and it was far and away the best decision ever.”

- Scott Cramton, CEO