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“Successwithoutsignificancereallyisn’tsuccessatall.”
-RaySanders
HowaPurpose-DrivenCultureImpactstheTripleBottomLine
President ofTheCedarGateandExecutiveTeamLeaderatWorks24
presentedby
RaySanders
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“Thetwomostimportantdaysofyourlifearethedayyouwerebornandthedayyoufindoutwhy.”
- MarkTwain
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Thepillowtest.Doesmylifematter?
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Why likestohide!Weknowwhat andhow.
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CANYOURWORK
IMPACTTHEWORLD?
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ITDEPENDSONWHY
YOUWORK!IT’SABOUTPERSPECTIVE
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Whatisthegoalofbusiness?
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Thehockeystick!
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TRIPLEBOTTOMLINE
(LawoftheLid)
PURPOSE
PROFITPEOPLE
“Successwithoutsignificancereallyisn’tsuccessatall.”
-RaySanders
1.PROFIT2.PEOPLE3.PURPOSE
(GOALOFBUSINESS)
(GREATESTASSEST)
(GOLDENRULE)
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THETRIPLEBOTTOMLINEINCREASES
DoYOU
• EMPLOYEERETENTION• MEMBERLOYALTY• PROFITS
SOURCE:ConeCommunications/EchoGlobalCSRStudies
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“SUCCESS WITHOUTSIGNIFICANCEREALLYISN’TSUCCESS ATALL.”
RAYSANDERS
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SUCCESS+SIGNIFICANCESATISFACTION
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Profits neverreachtheirfullpotentialwithoutpeoplemotivedbypurpose.
LEADERSDEFINE CULTURE
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LEADERSDEFINE CULTURE
Leadersdecidewhatmatters.
STRATEGY–VS– CULTURE
Peopledeterminewhatworks.
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LEADERSDEFINE CULTURE
Strategydrivesprofitsandismeasuredbysuccess.
STRATEGY–VS– CULTURE
Culturedrivespeopleandismeasuredbysignificance.
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LEADERSDEFINE CULTURE
Strategydevelopsplans.
STRATEGY–VS– CULTURE
Culturedevelopspeople.
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IFBOSSESWEREMOVIECHARACTERS
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THEDOMINATORINTIMIDATINGCULTUREHIGHCHALLENGE/LOWSUPPORT
Seeseverythingasanail
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THEPROTECTORNURTURECULTURE
LOWCHALLENGE/HIGHSUPPORT
Livesinapretendworld
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THEABICATORPASSIVECULTURE
LOWCHALLENGE/LOWSUPPORT
Heshouldbeking
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THELIBERATORPURPOSE-DRIVENCULTURE
HIGHCHALLENGE/HIGHSUPPORT
Fightsforthehighestpossiblegood
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APURPOSE-DRIVENCOMPANY
Iscommittedto
SUCCESSandSIGNIFICANCE
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WHATDRIVESYOURCULTURE?
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INTIMIDATION?
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NURTURE?
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PASSIVITY?
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PURPOSE?
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AREYOUCOMMUNICATING
YOURPURPOSE?
DoYOU
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WHATIFYOURPEOPLEKNEWYOUR
PRODUCTS,SERVICES&
PURPOSE?
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WHENWORKHASMEANINGYOUQUITWORKINGFORA
PAYCHECK
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YOUWORKON
PURPOSE!
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CREDITUNIONSAREPURPOSE-DRIVEN
NOT-FOR-PROFIT
MEANSPROFITSFORPEOPLE!
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LET’SGET
PERSONAL
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Thecureforthepeskypillowproblem
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STARTSWITH
YOU
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FINDTHE CHALLENGE1HELP SERVELOVE
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BOOKS&RESOURCES:
StartwithWhybySinek
TheDreamManagerbyKelly
EveryMondayMattersbyEmerzain
ThePurposeDrivenLifebyWarren
LoveWorksbyManby