how a library_visit_differentiates_your_brand_sxsw2105_jenessacarder_sapeient
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Differentiating your brand
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Code for systems & data processing
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“Every worker is a knowledge worker.” – peter drucker
“Everybody is a_ knowledge worker.”
– business week__
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We spend hours looking for one piece of data
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Only searches - McKinsey, 2013
1 in 5
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“To grasp the meaning of the world of today we use a language created to express the world of yesterday.” – the lost art of finding our way
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Your brand
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Content
Expert
Targeted
Educate
Enlighten #biblotech | @expressanything Copyright © 2014 Sapient Corporation
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Reader’s Advisory
“Data without context tells a misleading story.” – fast company in relation to google flu trends
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Contextual clues
Intention
Authenticate
Concierge-like suggestions
Mirror language
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Non-biased Curation
In-context explanation
Participatory
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Information Systems
Image source: /Netflix
Randomly accessible
Declarative accessible
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Expert Advisors
“The future will be driven by a smart aggregation of reputation,
not an algorithm.” – rachel botsman
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Deliver content
Expert questioning
To a targeted
In effort to educate
Building connections #biblotech | @expressanything Copyright © 2014 Sapient Corporation
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Data, Context & Language
Image Source: NOAA
Pandora 2014 2015
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“We looked at the stars, the
wind, the small clues.
Now we have technology” – the lost art of finding our way
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