houzz marketing 101
TRANSCRIPT
Houzz Marketing101
What is it &How Does it Work?Who Should Use it?How to Make it Work for You
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First Things First
The word Houzz is acombination of “House” +“Buzz” and is pronounced“Howz.”
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PS - You're going to sound extra smart when you tell your friends.
Howz
What is Houzz?
Houzz is a sitewhere 25 millionusers save photosuploaded by prosto "ideabooks" likethis:
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Look how the pro who took the photo,Angelien Garden & Landscape, gets anice shoutout on the image.
How Does Houzz Help Professionals?
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When a homeowner is readyto start that dream project,
they'll search Houzzfor the right localpro for the job.
They'll discover profiles,reviews, projects - everythingthey need to make a decision.
Who Should Use Houzz?
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Interior Design & LandscapeCompanies
Architectural Firms& Design Schools
Who Should Use Houzz?
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Home Builders & Remodelers Sellers of Luxury Home Goods(that's right - you can sell right on Houzz!)
Who Should Use Houzz?
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28% say akitchen remodel istheir top priority.
According to the 2013 Houzz and Home report:http://info.houzz.com/rs/houzz/images/Houzz%20&%20Home%202013%20Report.pdf
Who Should Use Houzz?
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23% say abathroom
remodel is theirtop priority.
How to Make Houzz Work for You
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A CompleteProfile
Tip #1
USE KEYWORDS AND LIST ALL TOWNS YOUR SERVE.
Our check list will walk you through the entireprocess! Click to download.
How to Make Houzz Work for You
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Upload Many, High-Quality Images
Tip #2
YOU COULD EVEN BE FEATURED ON THE HOME PAGE!
How to Make Houzz Work for You
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Get Lots ofCustomer Reviews
Tip #3
CUSTOMERS CAN EVEN SEND THEM IN BY MAIL!
How to Make Houzz Work for You
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Be a SocialSuperstar!
Tip #4
ANSWER QUESTIONS & PARTICIPATE IN DISCUSSIONS.
Hi!
How to Make Houzz Work for You
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Integrate Houzz withAll Your Marketing
Tip #5
COMPANY VEHICLES, ADVERTISEMENTS, BUSINESS CARDS...
Want More?
How to Make the Search Results FavorYour CompanyStep-by-step Setup Check ListThree Ways to Market with Ideabooks
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All-in-One Marketing Kit
Download it Now!
Houzz Marketing A to Zz
Get our 54-page ebook and printable check list.