houston inventors association - branding guidelines training
DESCRIPTION
Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark”Branding Guidelines: Top 10 Tips to Gain the Competitive EdgeTRANSCRIPT
Top 10 Tips to Gain the Competitive Edge
JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com
Young people view more
than 40,000 ads
per year on television alone…
http://pediatrics.aappublications.org/cgi/content/full/118/6/2563
Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark”
Branding 101
Top 10 Tips
#1 Take Away
Branding 101: A brand is the identity of a specific product,
service, or business
Brands Can Be:
• Name• Sign• Symbol• Color Combo• Slogan
World's First Trademark?
Top 10 Tips:
1. Focus2. Tagline3. Consistency4. Quality5. Use It6. Share It7. Talk the Talk8. Harness Fans9. Reputation10. Let Go A Little
What are you going to do for me? Focus on the #1 thing you provide
“The best most convenient drugstore with high profit per customer visit”
Good To Great: Why Some Companies Make The Leap...and Other's Don't
Get One! Be Short, Be Clear, Tell Me What You Do
Taste Great!
Less Filling!
Pick It & Stick With It 10 Years to build brand recognition
Are You Top of the Line? No Cheese, No Fuzz, No Old
Everywhere. Site, Facebook, YouTube, Twitter, Zazzle, Amazon Store,
Business Cards, Banners, Brochures, Shirts, Pens, Stickers, Cups…
Press Kit: Make it easy for others to use… and they will
What to put in it?
1. Logos 1.For Print2.For Web
2. Hi-Res Photos (remember… Quality)
3. Need to Know NOW! Media Contact
4. Generous, Easy to Understand, Rules of Use.
Train Your Employees Focus on the #1, say the same thing, say it
over and over and over again
“It’s My Pleasure”
It’s not in the phraseology, it’s in the attitude. It truly is our pleasure to serve you.
~ Mike Schisler, Regional Management Consultant
Let Your Fans Rave Ask for raves. Tell ‘em where to rave. Make it
easy to rave.
More Important than Pretty Pics A bad reputation can be deafening and deadly
Don’t Make an A** of Yourself Be Fun, Be Kind, Be Grateful
If you don’t get anything else… get this.
Be Consistent
The End.
http://www.slideshare.net/jjlassberg
JJLassberg.com
www.schipul.com/jjlassberg
Schipul - The Web Marketing Company
Thanx a million for the pics!All photos used are Creative Commons Licensed and linked from Flickr Galleries available here:
1.http://www.flickr.com/photos/jjlassberg/galleries/72157624358073116/
2.http://www.flickr.com/photos/jjlassberg/galleries/72157624244696533/