house of lapland look & feel lapland

House of Lapland Look & Feel Lapland

Introduction Look & Feel Lapland

We’re living in times when purity and silence have become luxuries. People escape the city, because deep inside they yearn to experience the true connection to nature we all have in us.

The last wilderness in Europe moves you in ways you can’t experience anywhere else in the world. Together, pure distinctive nature with all its wonders, treasured traditions, an attitude-packed lifestyle and modern service create a truly exquisite combination for travelers who seek unique experiences.

This is your quick guide for creating content above ordinary for a place above ordinary.

- What Lapland is all about

EXPERIENCESABOVE ORDINARY

Tonality Look & Feel Lapland

The tonality of Lapland is just as diverse as the subject - sometimes it’s casual and down-to-earth, sometimes excessively exaggerating.

We delight and inform with short, witty texts and headlines that create interesting combinations with beautiful imagery. We tell stories with interesting details about how the phenomena of Lapland affect its people, animals, plants and the whole mood of the area.

Keep in mind when you’re creating advertising or content for any media, don’t just talk about what Lapland is, concentrate on how people experience it.

Talk about how things look, smell, taste, sound and feel different here up North, and then about the things that cause the ”Lapinlisä” (”The Lapland Extra”) effect. This is what makes Lapland an above ordinary place and a truly spiritual experience.

- How we sound

HEAR OUR DISTINCTIVE VOICE

Content Look & Feel Lapland

Lapland is full of extremes. It offers everything from genuine untamed wilderness to cozy and world class resorts. In the city of Rovaniemi, the lively capital of Lapland, young entrepreneurs create more and more urban, Berlin-like vibes.

But the very core of Lapland is pure wilderness and its people with their true connection to nature, and how that’s treasured and valued even today. Here you can still sense the presence of hunter-gatherer culture, and that’s a huge part of our appeal. Because wanting to experience life in Lapland means that travelers want to feel that here they are part of traditions that we ourselves might sometimes take for granted.

- What we tell about ourselves

ONLY IN LAPLAND

And mindfulness is just as important as adrenaline, as here you can pamper yourself in a sauna, or do yoga on a top of a fell.

Unlike in many other similar Arctic areas here things really work and even the remote areas are easy to reach. And that makes Lapland both safe and extreme at the same time.

The offering and overall mood varies just as much as the seasons. So let’s take a look at them next.

2/3 EXPERIENCES, 1/3 EXTREMES

ARCTIC AND AUTHENTIC

WE ALL COULD USE A LITTLE DIGITAL DETOX

FOUR* SEASONS FOR FIVE SENSES*Actually, thanks to the unique climate, light and rapid changes in nature, Lapland

offers much more than just four seasons, we offer eight of them! Winter for example has its own seasons called first snow, midwinter, twilight time and spring-winter,

each with its own distinctive mood and touch.

Spring Look & Feel Lapland

After the long ruthless winter, nature is reborn, and the first rays of light entice plants, animals and people.

- Bright and optimistic

spring

BEHOLD THE MIRACLE OF NATURE

COMING TO LIFE

Spring Look & Feel Lapland

LET THE PUREST AIR IN THE WORLD TAKE YOUR BREATH AWAY

Summer Look & Feel Lapland

Summer in Lapland has a magical aura. Suddenly everything is lively, full of energy and active under a sun that doesn’t set for months.

– Short and intensive

Summer

SEE THINGS IN A WHOLE NEW LIGHT


Nature’s neon lights

HERE FISH ARE ACTIVE IN THE NIGHT,

AND SO ARE YOU


Wake up in a place where a summer day lasts 24 hours

ENJOY THE RIDE 24/7

The intensive summer supercharges berries with vitamins and taste

A place in the sun


Nightlife like no other

NO SLEEP ‘TILL AUGUST


LIVE LIKE A LOCAL

Autumn Look & Feel Lapland

In late summer, nature offers its gifts in forms of pure berries and wild mushrooms. But there is one word that really sums up what autumn in Lapland is all about, ruska, i.e. autumn foliage.

– Pure and colorful

Autumn

#nofilter

Autumn Look & Feel Lapland

PUT FOOD ON THE PLATE STRAIGHT

FROM THE FOREST

SEE THE TRUE COloRS OF THE NORTH

Winter Look & Feel Lapland

Lapland, the home of Santa Claus, is the one and only winter wonderland with guaranteed snow, polar night and dashing Northern Lights.

– Cold and warm-hearted

WINTER

MAGIC HAPPENS IN THE DARK


FIND YOUR TRUE NATURE

let your stress float away like snowflakes


Here it’s easy to be extremely

nice

Silence that stuns you speechless

EXPERIENCE EXTREMES IN EXTREMELY SAFE ENVIRONMENT


Even in the middle of snowy nowhere, you’re still only a

short distance away from your nearest hot meal

FINLAND

Ruka-Kuusamo

Inari-Saariselkä

Salla

YLLÄSLEVI

ENONTEKIÖ

ROVANIEMI

SYÖTE

UTSJOKI

YLITORNIO

KOLARI

KITTILÄ SODANKYLÄ

MUONIO

PUDASJÄRVI

TAIVALKOSKI

PELLO

SAVUKOSKI

Pyhä-Luosto

LAPLAND

IVALO

KEMIKUUSAMO

RANUA

PELKOSEN- NIEMI

INARI

POSIO

suomu

KEMIJÄRVI

KILPIS-JÄRVI

Destinations Look & Feel Lapland

From huge fells to large bogs to the Gulf of Bothnia, from agricultural areas to active urban atmospheres, Lapland has a lot to discover, each area with its own distinctive features and offerings.

Each area has its own strengths, so remember to amplify them in your content by applying the style and directions of this guide.

EXPLORE OUR 100 366 m2 PLAYGROUND

House of Lapland Oy

VALTAKATU 1196100 ROVANIEMI

FINLAND +358 40 839 38 58

[email protected]

lapland.fi/visit

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#laplandfinland #onlyinlapland

photo credits:

1: Eeva Mäkinen | Lapland Material Bank2: Juha Kauppinen | Lapland Material Bank3: Aleksi Koskinen | Visit Finland4: Taipale Brothers | Visit Finland5: Marko Junttila | Lapland Material Bank6: Lapland Material Bank7: Mikko Ryhänen | Visit Finland8: Arctic Warriors | Studio Artica 9: Mauri Lähdesmäki 10: Terhi Tuovinen | Lapland Material Bank11: Adventure by Design | Lapland Material Bank12: Timo Veijalainen | Lapland Material Bank13: Eeva Mäkinen | Lapland Material Bank14: Eemeli Peltonen | Visit Finland15: www.visitkemijarvi.fi 16: Simo Vilhunen | Lapland Material Bank17: Simo Vilhunen | Lapland Material Bank18: Marjaana Tasala, rimmaphotography.com | Visit Finland19: Eeva Mäkinen | Lapland Material Bank

20: Lapland Material Bank21: Terhi Tuovinen | Lapland Material Bank22: Eeva Mäkinen | Lapland Material Bank23: Eira Heinämies 24: Simo Vilhunen | Lapland Material Bank25: Eeva Mäkinen | Lapland Material Bank26: Terhi Tuovinen | Lapland Material Bank 27: Anna Muotka | Lapland Material Bank 28: Studio Artica | Lapland Material Bank30: Reijo Nenonen | Visit Finland31: Antti Pietikäinen | Visit Finland32: Antti Pietikäinen | Lapland Material Bank33: Jani Kärppä | Visit Finland34: Arctic Treehouse Hotel 35: Visit Rovaniemi | Lapland Material Bank36: Taipale Brothers | Visit Finland37: Markus Kiili | Visit Finland38: Lapland Hotels & Safaris 39: Lapland Material Bank | Anna Muotka

house of lapland look & feel lapland

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