Target Audience Research

I did some research based on different fashion websites based on age, I decided that my target audience would be teens up to young adults/adults, but I also wanted to break down the ages to see what kind of fashion suits every age group, for example this is Miss Guided, miss guided is manly targeted towards teenagers, young adults and adults, it’s mainly a girly/model kind of style. Young people would get influenced to wear miss guided clothes because they use a lot of models to make the outfits stand out, and teenagers/young adults would want to buy the outfits. They also get famous people to model the outfits as an influencing tactic.

Miss Guided

House of CB

I think house of CB is similar to miss guided however in my opinion this is targeted towards teenagers and young adults, possibly adults can shop from here but it’s mainly open kind of clothes that young people will be attracted too, it won’t attracted pregnant women or with children. Also it’s more expensive than miss guided. This links to my target audience because my target audience is based on teenagers and young adults, all though I will be looking into different type of fashions. I will also be looking at what kind of models are modelling in this to link to my documentary because I had an idea of linking model influencing teenagers and adults into fashion, the benefits and problems that could be caused.