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Hottest Trends in Mobile AppDevelopment 2015Posted: October 21, 2015 in Internet, online marketing, apps development, webdevelopment, digital marketing Tags: apps development for ecommerce, Apps. Devlopment Company, custom softwaredevelopment company, Custom application development company in India

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The mobile app market is on a jet set pace with virtuallyevery business on the globe wanting to join the smartmobility bandwagon. The app market is gradually evolvingeach passing day and there are new trends beingobserved in the new entrants in this space.

Focus on user experience: The consumer of today isspoilt with choice. To cater to this pampered segment ofconsumers, you need state-of-the-art user interface that isa delight to use. Undoubtedly, the users need accuratefunctionality, however, they also look forward to a userinterface that is easy to use, pleasing in appearance andtakes minimal time getting used to. Having an attractiveuser interface on your mobile app ensures higher numberof downloads and also helps retain the customer for a

higher time period.

HTML 5: Since 2014, HTML 5 and its development tools have been gaining tremendous popularity. As this

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HTML 5: Since 2014, HTML 5 and its development tools have been gaining tremendous popularity. As thistechnology progressed gradually, many businesses adopted hybrid technology that enabled mobile appsto work on multiple platforms with ease. In 2015, as the hybrid apps increase in popularity, the focus onnative apps is expected to decrease further.

In-app marketing: In the initial years of mobile apps, the developers were more interested in userengagement than user acquisition. However, as the industry progressed, more and more marketers anddevelopers have begun to realize the importance of organic users that are more loyal and engaged thanthe users gathered through other paid channels.

M-Commerce: A major chunk of online commerce is happening through mobiles and this share isincreasing each passing day. As part of this trend, there is tremendous innovation in the mobile walletspace with products like Apple Pay and Google Wallet. These products allow developers to create mobileapps that can process transactions without the need of physical debit/credit cards or cash.

Cloud clout: The cloud technology being on cloud 9 at the moment, app developers too cannot afford toignore this trend. Cloud enables developers to build their applications that can be accessed on multipledevices with same functions, features and data. It makes synching far more efficient and removes userworries about losing their data.

Among the most respected upcoming mobile app developers in India, NetProphets Cyberworks offersend-to-end solutions for digital marketing and custom app development. A Noida (Delhi NCR) based ISO9001:2000 Company, NetProphets offers integrated business solutions. The company’s mission is to be avalue-centric, integrated services firm on a global stage.

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Mobile App or Mobile Website – A Crucial Decision for Today’s Business

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