hoteli marketing social media
DESCRIPTION
A Brief description of Social Media, lets us amplify your business today.TRANSCRIPT
Thursday, January 28, 2010
Social Media: Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs.
Axel Schultze
Social Media Marketing
Thursday, January 28, 2010
added 100 million users in less than 9 months.
Thursday, January 28, 2010
How important is it to your brand marketing strategy?.....
“Unique visitors to twitter increased 1,382% year-over-year from 475,000 unique visitors in February 2008 to 7 million in February 2009, making it the fastest growing site in the Member Communities category.”
Nielson Wire blog,March 18, 2009
Thursday, January 28, 2010
“Youtube has reached 100 million viewers.
In total, internet viewers have viewed 14.8 billion online videos in January 2009 alone.”
Comscore,
March 5, 2009Thursday, January 28, 2010
“By 2010, Gen Y will outnumber Baby Boomers……….
96% of them have joined a social network”
www.socialnomics.com
Thursday, January 28, 2010
“In February 2009, 735,000 unique visitors accessedTwitter via their mobile devices.”
Customer service is as important now as it’s ever been……bad PR on Twitter can destroy a company.
Source: Nielson Online“Listening first, selling second”
Thursday, January 28, 2010
Who’s Saying What?
Despite Facebook privacy changes and serious cases of Twitter Fail Whale, social media use has increased astronomically since this time last year: During December 2009, global users spent an average of five hours on social networking sites, up from three hours in December 2008. That’s an 82% increase.
Source: mashable.com
Thursday, January 28, 2010
If people are talking about your brand, your market, your partners - you want to be - you need to be, part of that conversation.
Who’s Saying What?
Thursday, January 28, 2010
1. It’s Natural. Your website is exposed to large groups of people.
2. It’s low-cost/high returns. Consider using a professional - guards against turnover and promotes consistency. We also have the tools to combine strategies and install metrics - ROI.
3. It complements other efforts. It is community specific, which means it does not interfere with your other methods of obtaining traffic.
Why you should consider Social Media!
Thursday, January 28, 2010
So why is social media so big? The answer is quite simple: Social media allows the consumer’s voice to be heard, a platform in which to reach out and influence friends or complete strangers. It’s where consumers go to advocate and promote their favorite brands and topics they feel most passionate about.
“78% of consumers trust peer recommendations”
Source: Nielson Online
Consumer Generated media
Thursday, January 28, 2010
Feedback portals
Ratings & Review sites
Consumer blogs
Video
Discussion Forums
Usenet newsgroups
Groups
Early Stage Internet Today
Type
s of
Con
sum
er-G
ener
ated
Med
ia
Source: Nielson Online
Consumer-generated Media (CGM)
Marketer blogsVideo blogs
Media blogsMobile blogs
Audio blogs
Micro-Community sitesCo-Creation
Social Networks
Thursday, January 28, 2010
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how does social media effect real-time search?
In this example, a search for hotelimarketing on Google, where on the first page, there’s a “Latest results” section that appears with real time results!
What do you get?-Tweets from twitter-Content Google News-Content from Google Blog Search-Newly created Web pages-Freshly updated web pages-FriendFeed update-Jaiku updates-Identi.ca updates-TwitArmy updates
Coming soon, content from Facebook and MySpace is promised.
Thursday, January 28, 2010
It starts with a brand people can trust. If you want to be a successful profitable business, you need a core group of supporters who will be willing to make purchases. The more followers you have, the faster word of mouth spreads about your site.
• More views to your profile and website• Greater Credibility and trust – a stronger ‘brand’• A more productive network of contacts• More qualified leads• Ultimately, more sales
So how does social media help me make money?
Thursday, January 28, 2010
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Measuring what they are saying!
measure your daily clicks and compare to analytics installed to determine conversion rates. Heads in beds!
Thursday, January 28, 2010
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Measuring what they are saying!
Mix it up with current events, trends and demand generators. Keep your audience informed with specialinterest information.
Link your campaignwith hot topics that are relevant to yourproduct.
Thursday, January 28, 2010
HoteligenceBooking Engine
Bring it all together
Property Direct
Website analytics
GDS System Contribution
CRO Contribution
Brand source of business
reportsLanding Pages PMS source
of business reports
SocialMedia
Group Leads
increased r
evenues
58.0
60.3
62.5
64.8
67.0
Revenues Presence Marketing
Star Reports
Thursday, January 28, 2010
Partners & clients
Thursday, January 28, 2010
HoteliMarketing
TollFree. 888.833.4841
Winnipeg Office Tel. 204.899.6056
Toronto Office Tel. 416.996.8270
Fax. 905.668.9664
www.hotelimarketing.com
Follow us on : http://twitter.com/hotelimarketing
become a fan www.facebook.com/pages/HoteliMarketing
Contact
Thursday, January 28, 2010