hotel waterpark resorts industry outlook & trends 2006 jeff coy bill haralson

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Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

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Page 1: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

Hotel Waterpark ResortsIndustry Outlook & Trends

2006

Jeff CoyBill Haralson

Page 2: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

Hotel Waterpark Resort Industry Report 2006

• USA Hotel Industry Performance

• USA Resort Performance

• Growth of Hotel Waterpark Resorts• What’s open, under construction, in

development

• Profiles of Hotel Waterpark Resorts• By rooms, size of waterpark and meeting space

Page 3: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

USA Lodging Outlook

2006 2005 2004 2003

Occ 65.2% 64.3% 62.7% 60.8%

ADR $96.81 $90.59 $86.55 $83.60

RevPAR $63.10 $58.28 $54.25 $50.87

Page 4: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

USA Lodging Outlook

• Hotel room revenues, supply & demand all showing positive growth over last year.

• Room Revenue up 8.3% over last year.

• Summer 2006 even with Summer 2005.

• Industry surpasses benchmark 2000.

• Resorts had highest occupancies and average rates compared to other types of lodging.

Page 5: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

Hotel Performance Ytd Aug

2006

OCC

2005

OCC

%

Chg

2006

ADR

2005

ADR

%

Chg

USA 65.2 64.3 1.4 96.81 90.59 6.8

Florida 70.2 72.7 -3.4 112.59 103.13 9.2

Arizona 68.7 67.6 1.6 99.47 91.75 8.5

California 71.3 70.5 1.1 111.02 102.20 8.2

Nevada 73.5 72.5 1.0 104.13 103.18 0.7

Hawaii 82.1 82.9 -0.7 187.20 166.20 12.9

Wisconsin 56.5 55.8 1.6 76.17 72.66 4.7

Minnesota 61.7 61.8 -0.2 84.11 79.31 6.0

Page 6: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

Smith Travel Research

Hotel Performance Ytd Aug

2006

OCC

2005

OCC

%

Chg

2006

ADR

2005

ADR

%

Chg

USA 65.2 64.3 1.4 96.81 90.59 6.8

Anaheim 75.4 76.1 -0.9 112.77 103.03 9.6

Boston 67.6 64.7 4.5 138.20 125.82 9.8

Chicago 67.6 63.9 5.8 117.35 105.38 11.4

New York 81.5 82.2 -0.9 214.26 190.71 12.3

Oahu 85.1 85.9 -0.9 156.11 137.15 13.8

Orlando 72.6 74.8 -2.9 101.84 92.76 9.8

Phoenix 70.0 68.7 1.9 114.08 104.01 9.7

Page 7: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

Wisconsin Dells Hotel Performance

Hotels Occ

RmNts

ADR Room

Rev

Mix

With IWPs

18 834,590 $120.24 $100.3m 81%

WO IWPs

44 377,871 $61.20 $23.1m 19%

Total 62 1,212,461 $101.84 $123.4m 100%

Page 8: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

USA Competitive Supply

These 141 hotels with indoor waterparks are located in the following states:

2006 2005 2004 2003 2002

47 36 32 28 25 Wisconsin

21 20 15 14 10 Minnesota

9 6 5 3 2 Michigan

8 4 2 1 1 Ohio

6 4 3 3 3 South Dakota

5 4 3 2 2 North Dakota

4 3 2 1 1 Iowa

4 3 2 2 0 Pennsylvania

4 2 1 0 0 Washington

4 1 0 0 0 Illinois

141 104 76 61 48 Totals

Page 9: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

Hotel Waterpark ResortGrowth Trends

2006 2005 2004 2003

Hotels IWP 141 108 76 61

Rooms 24,009 18,385 12,470 10,132

IWP SF 3,485,109 2,418,669 1,645,069 1,313,769

Mtg Rms 430 399 373 352

Mtg Sq Ft 1,244,435 982,935 780,585 679,435

Branded 75 58 34 26

Independ 66 50 42 35

Page 10: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

Top 10 Largest Hotel Waterpark Resorts in the USA

Name Location Rooms Indoor WP

Wilderness Hotel Wisconsin Dells WI 593 161,000

Kalahari Resort Wisconsin Dells WI 738 125,000

Scott’s Splash Lagoon Erie PA 270 102,000

Great Wolf Lodge Pocono Mtns PA 401 90,000

Sheraton Resort & WP Danvers MA 367 85,000

Kalahari Resort Sandusky OH 596 80,000

Chula Vista Expans P1 Wisconsin Dells WI 377 80,000

Great Wolf Kings Island Cincinnati OH 401 78,000

Waterpark of America Bloomington MN 403 70,000

Schlitterbahn Galveston TX 0* 70,000

Page 11: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

Top 10 -20 Largest Hotel Waterpark Resorts in the USA

Name Location Rooms Indoor WP

Treasurer Island Wisconsin Dells WI 302 65,000

Wilderness Glacier WWD Wisconsin Dells WI 224 65,000

Great Wolf Lodge Williamsburg VA 301 64,000

Fort Rapids Holiday Inn Columbus OH 301 60,000

Avalanche Bay at Boyne Boyne Falls MI 220 58,000

H2Oasis Indoor WP Anchorage AK 0* 56,000

Holiday Inn & Splash Dundee MI 176 53,000

Lodge at Cedar Creek Wausau WI 140 50,000

Double JJ Ranch & WP Rothbury MI 50* 50,000

Page 12: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

USA Competitive Supply

• In addition to the Top 20, there are 121 other hotel waterpark resorts and hotels with indoor waterparks in the USA.

Page 13: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

Profile of Hotel Waterparksby Number of Rooms

Avg#

Rooms

Indoor

WP

Avg#

Slides

Avg#

Pools

Avg#

Spas

Mtg

Space

Avg#

Mtg Rms

Top 5 657 86,448 5.6 2.3 1.8 70,766 51.0

Top

6-15

362 58,700 7.5 4.3 2.2 18,055 3.5

Top

16-25

282 41,220 5.0 3.0 2.0 9,009 5.0

Top

26-50

211 28,930 3.6 2.6 1.4 30,900 11.9

Top

51-100

128 16,058 2.4 2.1 1.2 7,008 5.0

Page 14: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

Ratio of Rooms to Waterpark

Hotels with

Indoor WP

#

Hotels

Avg #

Rooms

Indoor WP

Avg SF

Indoor WP

SF Per Room

Over 50,000 sf 19 298 76,947 293

40-49,999 sf 8 217 42,280 195

30-39,999 sf 20 218 33,038 143

20-29,999 sf 17 192 22,882 154

10-19,999 sf 25 109 12,558 108

5-9,999 sf 29 118 6,548 70

Under 5,000 sf 21 122 2,557 21

Page 15: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

Top 10 Hotel Meeting Facilities with indoor waterparks in the USA

Name Location Rooms Meeting Space

Indoor

Waterpark

Kalahari Resort Wisc Dells WI 738 125,000 125,000

Grand Harbor Resort Dubuque IA 194 120,000 25,000

Kalahari Resort Sandusky OH 596 80.000 80,000

BW Ramkota Hotel Sioux Falls SD 226 60,000 3,000

Sheraton Resort WP Danvers MA 367 50,000 85,000

Timber Ridge Lodge Lake Geneva WI 225 50,000 30,000

Grand Prairie Hotel Hutchinson KS 218 50,000 20,000

Double JJ Ranch Rothbury MI 50* 50,000 50,000

Great Wolf Kings Isl Cincinnati OH 401 40,000 78,000

Chula Vista Resort Wisc Dells WI 300 40,000 30,000

Chula Vista Exp P1 Wisc Dells WI 377 30,000 80,000

Page 16: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

Under Construction USAHotel Waterpark Resort Projects

2007F 2006F 2005 2004 2003 2002 2001

Start of Year 141 108 81 65 50 41 32

Openings 37 33 27 16 15 9 8

End of Year 178 141 108 81 65 50 41

% Change 30.6 33.3 24.6 30.0 22.0 28.1

Under Const 70 52 32 9 10 9

In Development 99 121 69 46 19

Page 17: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

2006 Openings/ExpansionsName ST Rooms IWP

Jan BW Edgewater Resort Duluth MN 30,000

Jan Holiday Inn Kearney* NE 163 4,000

Feb Great Escapes Resort Lake George NY 200 38,000

Mar Lake Lawn P1 Conversion WI 222

Apr Ramada Big Splash Auburn WA 150 7,000

Apr Holiday Inn Elmhurst IL 214 25,000

May Great Wolf Expansion Wisc Dells WI 38,000

May GL & Waterpark of America Blmtn MN 403 70,000

May Fort Rapids Holiday Inn Columbus OH 338 60,000

May Mt Olympus Water Theme Park WI 387

May Ramada Casino Resort Anacortes WA 135 14,000

Page 18: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

Under ConstructionOpening in 2006

Name ST Rooms IWP

Jun Schlitterbahn I-OWP Galveston TX 428* 70,000

Jul Wilderness Glacier Lodge WDome WI 224 65,000

Jul Comfort Suites Thumper Pond MN 78 12,000

Aug Chula Vista Expans P1 WI 377 80,000

Sep Sheraton Resort Danvers MA 367 85,000

Sep Holiday Inn & Splash Dundee MI 76 53,000

Sep Ramada DFW & Big Splash TX 70

Oct Great Wolf at Kings Island Cincinn OH 401 78,000

Oct Ron Jon Indoor Surfpark Orlando FL 0

Oct Splash Universe Shipshewana IN 154 25,000

Page 19: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

Under ConstructionOpening in 2006

Name ST Rooms IWP

Oct Great Wolf Addition Williamsburg VA 100

Nov Regency Hotel & Waterpark Omaha NE 219 25,000

Nov BW Clock Tower Rockford IL 252 40,000

Nov Jellystone RV Park & IWP Tomah WI 0 48,000

Dec Sheraton Chicago NW IL 429 46,240

Dec Lakeview RV Resort Canyon Lake TX 29* 7,200

Dec Arrowwood Resort Lake Okoboji IA 100 18,000

Dec Bridges Bay Resort Lake Okoboji IA 144 19,800

Dec Holiday Inn & WP Dome Maumee OH 106 22,00

Dec Hotel Waterpark Resort Ligonier PA 97 28,000

Page 20: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

Under ConstructionOpening in 2006

Name ST Rooms IWP

Dec Cherry Valley Lodge & IWP Newark OH 200 45,000

Dec Double JJ Ranch & IWP Rothbury MI 50* 50,000

33 Openings in 2006

Page 21: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

UC/Opening in 2007

Name ST Rooms IWP

Interlaken Resort Lake Geneva WI

Grand Casino Resort Tunica IA

Indoor Waterpark in Waverly IN

Split Rock Galleria Lake Harmony PA

Randall’s Island Aquatic Center NY

Lodge at Storm Lake IA

Canad Inns Splashers Grand Forks ND

Great Wolf Lodge Centralia WA

Holiday Inn Eagle Ridge GRapids MN

Days Inn Great Adventure Bellevue NE

Page 22: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

UC/Opening in 2007

Name ST Rooms IWP

Big Horn Resort Billings MT

Lodge at Northern Bay Golf Resort WI

Greek Peak Ski Resort Syracuse NY

Kelly Inn West Yellowstone MT

BW Aberdeen SD

Deadwood Mountain Resort SD

BW Ramkota Hotel Casper WY

Bridges Bay Resort Spirit Lake IA

Hotel Condos & IWP Woodinville IN

KeyLime Cove Resort Gurnee IL

Page 23: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

UC/Opening in 2007

Name ST Rooms IWP

Wilderness Resort P1 Sevierville TN

Wilderness Resort P2 Sevierville TN

Radisson Resort IWP Albuquerque NM

Grand Cambrian Resort WiscDells WI

Paradise Bay Resort Fishers IN

Great Wolf Lodge Grapevine TX

Executive Inn & IWP Owensboro KY

Great Wolf Additions Traverse City MI

Upper Skagit Hotel & WP Bow WA

Wyndham Garden Condo IWP Kent WA

River Bluff Resort McGregor IA

Page 24: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

In Development USA

• 99 hotel waterpark projects are in the planning stages compared to 121, 69, 46 and 19 in prior years.

• MN, MI, WI, IL, PA and IN are leading the way in planned projects.

Page 25: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson

For more info, contact:

Jeff Coy

JLC Hospitality Consulting

PO Box 4090

Cave Creek, AZ 85327

480-488-3382

[email protected]

www.jeffcoy.com

Bill Haralson

William L. Haralson & Associates

PO 1036

Alto, NM 88312

505-802-1522

[email protected]

www.wlha-inc.com

Page 26: Hotel Waterpark Resorts Industry Outlook & Trends 2006 Jeff Coy Bill Haralson