hotel quickly - momo #8
DESCRIPTION
The HQ presentation for Mobile Monday #8 on M0nday 24TRANSCRIPT
MoMo Bangkok
How „Mobile“ Transforms an Industry
Tomas Laboutka!@tlaboutka!!CEO HotelQuickly!hotelquickly.com
Flashback
Our parents..
Trip
t
4 months
6 months
8 months
Travel Agency sends holiday catalogue
First meeting !with agent
Flight & hotel confirmed
Market dominated by!
• Travel agents!
• Whole sellers
Pre - .com
Market attributes:!
• highly fragmented!
• very in-transparent
calls for.. DISRUPTION
Online Travel Agents (OTA)
❖ more offers than any traditional travel agency!
❖ transparent pricing / cheaper rates!
❖ easy selection of hotels with filters!
❖ objective reviews by travelers!
❖ less need to plan ahead
How to become a successful OTA
best product!—> IT1
race to scale!—> M&A
2
stay top of mind!—> marketing 3
best prices!—> price pressure
4
4. Price Pressure
❖ more transparency!
❖ little differentiation!
❖ pressure on hotel margins
calls for.. PROTECTION
Introduction of Rate Parity Agreements
❖ protects hotel margins from OTA price war!
❖ enables everyone to offer the best price!
❖ differentiation by service rather than price advantages
Flashback
Our older siblings..
Trip
t
3 weeks
6 weeks
Reading reviews on TripAdvisor, browsing blogs
Flight & hotel confirmed
…dominance by OTAs
❖ Hotels in driver seat!
❖ Pricing dependent on production of travel agent
❖ OTAs in driver seat!
❖ Price fixing due to rate parity agreements
pre .com
post .com
calls for.. DISRUPTION
Same-day booking apps
❖ location based!
❖ non-crawlable!
❖ closed user group!
❖ last minute
increased relevance!
no meta indexing!
pricing flexibility!
demand driven
Regained Flexibility
Tours & packages OTAs & own website Apps
Full flexibility!Low volume
Price fixing!Big volume
Full flexibility!Low volume
mob
ile
onlin
e
offli
ne
Present
Us..
Trip
t
3 days
same day
Hotel booked
Flight booked
…fully flexible
What’s in it for us?
-28% from the cheapest flash-deal online*
*full month avg. in Jan 2014
Q&ATo get 500 THB starting credit, !
enter MOMOBKK in your HotelQuickly app