Hotel podcasts / vodcasts, hotels using Youtube

KimLauraJane

Introduction

• YouTube was invented in 2005 by 3 payPal members with a capital of 11,5 million US $

• Photos and Videos get uploaded from users. This is called „User generated content“ (UGC).

• With the incedence that Digital-Cameras, Mobilephone-cameras and Camcorders spread even more, a lot of people upload videos.

• YouTube offers social functions for all users, although the most people only visit YouTube to watch videos without to register

Registration on Youtube

• The username represents your company• The name should be serious, because you

can‘t change it• present only the most important facts of

the company• Use the colours of the company as an

attribute• Use as much items as possible

How to use YouTube

• There are so many ways to use YouTube from watching and sharing videos, to editing and embedding them.

• YouTube can use from the beginner to the advanced YouTube user.

• You only have to fill in individual words and YouTube shows you different videos for them

advantages / disadvantages

Advantages+ many people can

watch your video+ it is a good advertise+ you can see the

innside of the hotel without reading all information

Disadvantages- It should be actual - Old people might

have an internet account

- Someone has to take care of the account every day

Podcast

- Podcast is combined of the words broadcast and IPod

- Channel for audio- and videofiles- Most podcasts are for free- Radiochannels should offer their

programm „on-demand“

Advantages / disadvantages of Podcasting

Advantages+ more expressions by

human voices+ listening is easier than

the written form+ blind persons and

illiterate persons are able to get news

Disadvantages- Tempo and order is

fixed- Podcasts are usually

used by the way- Strong reminder

influences

Important tips for YouTube

• Use as much search items as possible• The videos should be as short as possible

and it should show the most important facts

• make your fans curious, so that they communicate about you

On the next slide you will see an example of a hotel with a YouTube channel