hotel marketing101 by sarah pendley
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@SarahTheresa
Sarah Pendley@SarahTheresa
Marketing ManagerThe St. Regis Houston
Westin Galleria & Westin Oaks HoustonWestin Houston, Memorial City
@SarahTheresa
#HotelMarketing101
The St. Regis Houston@HoustonStRegis
Westin Galleria & Westin Oaks Houston
@WestinHouston
Westin Houston, Memorial City@WestinMemorial
@SarahTheresa
@SarahTheresa
@SarahTheresa
@SarahTheresa
@SarahTheresa
@SarahTheresa
@SarahTheresa
@SarahTheresa
@SarahTheresa
@SarahTheresa
@SarahTheresa
Marketing Manager Role:Maintain all social media platforms
Monitor tweets and posts regarding any of our properties
Design and create ads utilizing PhotoshopDesign and create collateral pieces utilizing PhotoshopCreate customized flat sheets for sellers in a specific
marketAttend strategy meetings and contribute marketing
ideasImplement marketing ideas sent in from corporate
Photograph special events and set upsAssist HR with employee newslettersCreate and maintain media database
Create press releases in AP stylePitch newsworthy stories and special menus to media
Provide travel writers or media with photo or information requests
@SarahTheresa
@SarahTheresa
The Do’s and Don’ts of Social Media for
BusinessDo’s- Know what you’re doing- Have a plan- Ensure consistency- Engage- Spellcheck- Acknowledge- Be Honest and transparent- Listen- Speak in brand- Be Creative- Follow the competition
Don’ts- Sell Sell Sell!- Lie- Delete every negative
comment- Neglect- Ignore holidays- Forget to thank- Know who else has
access to the accounts
@SarahTheresa
Don’t be THAT GUY
@SarahTheresa
Random Trivia Time
@SarahTheresa
More #fails!
@SarahTheresa
Write Right Well- Avoid grammar mistakes at all
costs- Know your brand and reflect the
same tone- Be conversational- Understand when to use
appropriate #Hashtags- Know the difference between
they’re, their, and there
@SarahTheresa
Keep UP! Trending Topics#TravelTuesday#WeddingWednesday#TGIF#FridayFlowers
Social Media Calendars Help
Read Read Read!
@SarahTheresa
Other post ideas…Things to do in Houstonwww.VisitHouston.com
Houston accoladesEx. Houston ranks No. 7 on the New York Times’ List of Places to Visit in 2013
Food HolidaysEx. National Waffle Day
@SarahTheresa
A pictures worth a thousand words.
@SarahTheresa
- Smart Brief on Social Media- Sprinklr- Mashable- Your friends, younger siblings, and children!
Additional Resources
@SarahTheresa
@SarahTheresa
Likes on Westin Galleria & Westin Oaks HoustonJuly 31, 2012 = 1,277 Today = 2,641
Likes on Westin Houston, Memorial CityJuly 31, 2012 = 667Today = 1,565
Likes on The St. Regis HoustonJuly 31, 2012 = 541Today = 1,624
Does it really work?
@SarahTheresa
What’s next…Pinterest, Instagram, Vine, Myspace (again!)
The Future of Guestroom Technology: http://www.youtube.com/watch?v=TWOWG2T50M4
The Future of Technology:http://www.youtube.com/watch?v=6yWzKvQXsYM
@SarahTheresa
Make yourself more marketable
- Take a PR or News Writing class if available
- Build a “Personal Brand”- Network Network Network- Never burn bridges…the world
is a peanut- Turn every event into a
marketing opportunity- Practice makes perfect- Believe in work Karma!
@SarahTheresa
“Remembering you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There’s no reason not to follow your heart.”-Steve Jobs