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Media Launch CampaignHotel Jen Tanglin Singapore | April 2016

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Agenda

Campaign Overview

Campaign Performance

and Media Coverage

Social Media Buzz

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Campaign OverviewBrief Overview

Campaign idea

Next Jen Discoveries Video

Next Jen Events

Brief Overview

Campaign Targeting

Singapore, Malaysia, Australia,

Hong Kong, Indonesia, UK

Objective

To increase awareness and

bookings for the newly renovated

Hotel Jen Tanglin Singapore with

”Next Jen” campaign

Duration

5 December 2015 – 15 April 2016

5

7,548,870 print circulation

4,739,108 people reached on

social media

145 influencers hosted

3:1 ROI

Achievements

For the period December 2015 – April 2016

Campaign Idea

Hotel Jen is here to shake things up by dedicating

the newly refurbished space to discover what’s new.

The #NextJen campaign supports

local entrepreneurs, artists, and outliers.

The new ideas hotel that’s ready to inspire guests with

#ThatJenFeeling

this is a temporary template Watch the video on hoteljen.com/tanglin

We aim to feature young and upcoming

talents from artists to artisanal products.

The hotel becomes a platform for them to

show their passion to an international

audience.

In turn, they provide enriching and inspiring

experiences for our guests, making for a

truly unique stay, unmatched by other hotels.

NEXT JEN EVENTS

9

Next Jen CoffeeA latte art competition with 32 of the top

baristas in Singapore. Made possible with

our coffee partner Nomad the Gallant.

Nomad the Gallant was started by a

young local coffee entrepreneur, Arfian.

Next Jen Art

Young talented start up art

collective – The Parents

Parents drew on the walls of

the new Hotel Jen Tanglin

Singapore.

The hotel is a platform for

them to show their passion to

an international audience.

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Ladies Fashion Lunch

Next Jen Gig

Student and Orchard Road

street busker Zi Jie, joined us

to play gigs at our Sunday

Brunch.

After three months, Dreams

in a Hat saved enough

money to start their own

music video.

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Performance SummaryMedia Coverage Statistics

and Press Coverages

Media Coverage Statistics

Magazines:

Wallpaper Magazine

Business Traveller

Expat Living

CEI Asia

Now! Singapore

Rimba Kota

Union Pay Platinum

Media Coverage Statistics

Newspapers:

The Straits Times

The Business Times

Today Paper

8 Days

Hong Kong Commercial

Daily

Shanghai Daily

The Australian

Sydney Sunday Herald

Media Coverage StatisticsOnline Coverage:

The Smart Local

TimeOut

Yahoo

Asia 361

Lady Iron Chef

The Shutterwhale

Icon Magazine

Silver Kris Magazine

and 90 more...

Media Coverage Statistics

Media & KOLs Hosted:

Dec 2015 – 27

Jan 2016 – 52

Feb 2016 – 33

Mar 2016 – 24

Apr 2016 – 8

List of KOLs include:

• Journalist

• Editors

• YouTubers

• Instagrammers

• Bloggers

Hosted 145 KOLs

Reached 12,287,978

people

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Social MediaInfluencer generated content

YouTube Partnerships

Facebook Campaigns

Social Media Fan Base

Influencer Generated

Content

During the re-launch, we hosted 145

celebrities, blog shops and other social

influencers to experience the new hotel

in return for social media coverage

Later, we were mentioned by the the

local papers as the “Most Instagram-

worthy hotel”

21

Instagram Takeover

by Celebrities

• For 24 hours, the celebrities hold

HJTS Instagram account hostage

• Step 1: Celebrities ask followers

on their own Instagram account

to check out @hoteljentanglin

• Step 2: Celebrities post images of

themselves around the hotel

• These takeovers usually see a

hike in followers instantly

22

YouTube

Partnerships

• Young and aspiring YouTubers

are often looking for locations to

film in.

• We’ve partnered with a few local

and international YouTubers to

showcase the new HJTS

• Click to watch: • Undercover by Eden Ang

• Shit Virgins Say by Night Owl

Cinematics

• Guy Friends vs Girlfriends by LeendaD

Productions

23

Facebook Campaigns

In partnership with websites and

famous photographers, we ran

several campaigns. The featured

are those that went viral.

24

Social Media Fan Base

1074 1382 2025 2277 2606

2473526229

2736128730

29730

DECEMBER JANUARY FEBRUARY MARCH APRIL

Instagram Facebook

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That’s all folks!

Follow us on

@HotelJenTanglin

for more of

#ThatJenFeeling

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