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1 Hotel Industry Overview Hawai’i Tourism Conference Vail R. Brown [email protected] Vice President, Global Business Development & Marketing

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Page 1: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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Hotel Industry Overview Hawai’i Tourism Conference

Vail R. Brown

[email protected]

Vice President, Global Business Development & Marketing

Page 2: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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www.hotelnewsnow.com Click on “Hotel Data Presentations”

Page 3: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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Global In Review

Page 4: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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62.9%

*Global Occupancy, Thru 2nd Quarter 2013

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5

-10

0

10

20

2007 2008 2009 2010 2011 2012 2013

Americas AsiaPac Europe ME/Africa

Global Demand Growth Holds Steady (& ME/A Recovers)

By Continent, Demand % Change, 12 MMA 2007 – 2nd Quarter 2013

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8.6

18.1

11.3

-4.1

7.2

-5.0

5.2

7.7

5.3

1.9

-3.5

8.0

Americas Europe Asia Pac Middle East / Africa

2011 2012 2013

World Regions, RevPAR % Change in USD($) June YTD 2011 - 2013

A Global Slowdown…Except for ME/A

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U.S. In Review

Page 8: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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July YTD 2013: Highest RevPAR Ever (First 7 Months)

% Change

• Room Supply* 1.0 bn 0.8%

• Room Demand* 652 mm 2.3%

• Occupancy 63.2% 1.5%

• A.D.R.* $110 4.0%

• RevPAR* $69 5.6%

• Room Revenue* $72 bn 6.5%

Total U.S.: July YTD 2013 Results * All Time High

Page 9: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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July 2013:

Highest Monthly Room Revenue EVER

($12.2 Billion)

Page 10: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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Favorable Supply / Demand Fundamentals for 2013

-8

-4

0

4

8

2000 2002 2004 2006 2008 2010 2012

Demand Supply

-6.9%

- 4.7%

Total U.S.: Supply & Demand % Change 12 MMA 1/2000 – 7/2013

8.0%

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OCC Will Continue To Slow. ADR Growth Stalls.

-10

-5

0

5

10

2000 2002 2004 2006 2008 2010 2012

OCC % Change ADR % Change

-6.7%

7.5%

-9.7%

4.0%

Total U.S.: ADR & OCC % Change 12 MMA 1/2000 – 7/2013

Page 12: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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Positive RevPAR Growth For The Foreseeable Future

-20

-15

-10

-5

0

5

10

1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012

-16.8%

-2.6%

-10.1%

9% 8.6%

Total U.S., RevPAR % Change, 12 MMA 1/1990 – 7/2013

65 Months 35 Mo.

112 Months

Page 13: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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U.S. Customer Segmentation In Review

Transient – Third party, rack rate, government rate. Will include single business traveler and leisure traveler.

Group – Rooms booked in blocks of 10 or more.

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Transient Demand Breaks Records, And....

10

12.5

15

17.5

20

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2007 2011 2012 2013

Total U.S.: Transient Demand in Millions of Rooms; 2007, 2011, 2012, YTD July 2013 Data is for upper tier hotels only (LUX & UU chains, & Upper Tier independents)

Mill

ion

s

Page 15: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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… Transient ADR Finally Back to 2007 levels.

$140

$150

$160

$170

$180

$190

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2007 2011 2012 2013

Total U.S.: Transient ADR $, 2007, 2011, 2012, YTD July 2013 Data is for upper tier hotels only (LUX & UU chains, & Upper Tier independents)

Page 16: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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Group Rooms Sold Lagging 2012…But…

4

6

8

10

12

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Millio

ns

2007 2011 2012 2013

Total U.S.: Group Demand in Millions of Rooms, 2007, 2011, 2012, YTD July 2013 Data is for upper tier hotels only (LUX & UU chains, & Upper Tier independents)

Page 17: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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… Group ADRs Gaining Momentum

$130

$140

$150

$160

$170

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2008 2011 2012 2013

Total U.S.: Group ADR $, 2008, 2011, 2012, YTD July 2013 Data is for upper tier hotels only (LUX & UU chains, & Upper Tier independents)

Page 18: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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U.S. Markets In Review

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37 mos

41

42

44

47

48

55

55

57

59

59

60

61

62

66

68

71

72

75

75

79

90

83+

94+

97+

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

San Francisco

Miami

Oahu

Boston

Nashville

Los Angeles

Denver

Detroit

Houston

Anaheim

Seattle

Dallas

St. Louis

Minneapolis

Chicago

New Orleans

Tampa

Orlando

New York

Atlanta

Philadelphia

San Diego

Washington

Phoenix

Norfolk

a

Actual

Estimated

RevPAR Peak-Trough-Recovery Timeframe

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$26.97

$22.16

$17.83

$10.63

$4.77 $4.67 $3.74 $1.29 $1.06

-$1.42 -$2.00 -$2.30 -$2.98 -$3.34 -$3.61 -$4.39 -$4.48 -$5.78 -$5.98 -$6.30

-$7.40 -$8.78

-$11.02

-$17.50

-$26.54

Top 25 U.S. Markets, ADR $ Change From Prior Peak, as of July 2013

Peak ADRs Still Off Peak By Over $5 for 8 Of Top Markets

Page 21: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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YTD July Demand Compared to 2007: Transient Drives Recovery

0.0%

-1.1%

7.6%

14.0%

18.6%

23.7%

-0.4%

-16.9%

-9.4%

-5.2% -2.4% -2.9%

2008 2009 2010 2011 2012 2013

Transient

Group

*Segmentation Demand % Change, July YTD 2008 through 2013 vs. July YTD 2007

Page 22: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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Total U.S.: Markets with Most Rooms In Construction July 2013

Market Rooms % of Existing Supply

New York, NY 11,534 10.9

Washington, D.C. 3,248 3.1

Orlando, FL 2,803 2.3

LA-Long Beach, CA 2,132 2.2

Nashville, TN 1,938 5.3

Houston, TX 1,788 2.4

Denver, CO 1,675 4.1

Chicago, IL 1,362 1.3

Miami-Hialeah, FL 1,086 2.3

Philadelphia, PA 1,029 2.3

Some Markets Just Continue To Build…

Page 23: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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Hawai’i In Review

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July YTD 2013: Strong Key Performance Indicators

% Change

• Room Supply 12mm -0.4%

• Room Demand 9.3 mm -0.3%

• Occupancy* 77.8% 0.1%

• A.D.R.* $227.90 11.4%

• RevPAR* $177.42 11.6%

• Room Revenue $2.1bn 11.1%

Hawai’i: July YTD 2013 Results *Highest YTD since 2007

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Hawai’i Transient Demand Has Recovered: July Lagging

400

500

600

700

800

900

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2007 2011 2012 2013

Tho

usa

nd

s

Hawai’i: Transient Demand, 2007, 2011, 2012, July 2013 Data is for upper tier hotels only (LUX & UU chains, & Upper Tier independents)

Page 26: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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Good News….Hawai’i Transient ADR Past Prior Peak

$200

$220

$240

$260

$280

$300

$320

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2007 2011 2012 2013

Hawai’i: Transient ADR $, 2007, 2011, 2012, YTD July 2013 Data is for upper tier hotels only (LUX & UU chains, & Upper Tier independents)

$303.19

Page 27: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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Hawai’i Group Demand Still Off 2007 Peak, But ....

0

50

100

150

200

250

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Th

ou

san

ds

2007 2011 2012 2013

Hawai’i: Group Demand, 2007, 2011, 2012, July 2013 Data is for upper tier hotels only (LUX & UU chains, & Upper Tier independents)

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...Hawai’i Group ADRs Are Strong. Well Done!

$200

$220

$240

$260

$280

$300

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2008 2011 2012 2013

$263.76

Hawai’i: Group ADR $, 2008, 2011, 2012, July 2013 Data is for upper tier hotels only (LUX & UU chains, & Upper Tier independents)

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77.8 84.6 74.9

65.9

$228

$207

$283

$219

Hawai'i Oahu Island Maui Island Hawai'i/Kauai Islands

OCC ADR

Total Hawai’i & Markets, ADR$ in US$ / OCC%, , YTD July 2013

Oahu Has Higher OCC; Maui Higher ADR

Page 30: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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0.1

-0.6

1.2 0.5

11.4

15.4

5.6

9.6

Hawai'i Oahu Island Maui Island Hawai'i/Kauai Islands

OCC % Change ADR % Change

Total Hawai’i & Markets, ADR$ and OCC % Change , YTD July 2013

All RevPAR Growth Driven By ADR Growth

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72.8 69.0 66.0 62.2

$466

$369

$276

$235

Hawai'i Carribbean U.S. Mexico

OCC ADR

Luxury Resorts, Actual OCC and ADR (USD$), YTD July 2013

Hawai’i Luxury Resorts = Higher OCC and ADR

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2.8 2.4 2.1

12.2

8.3

1.1

5.0

3.6

Hawai'i Carribbean U.S. Mexico

OCC % Change ADR % Change

Luxury Resorts, OCC & ADR % Change, YTD July 2013

Strongest OCC Growth Mexico; Hawai’i Strongest ADR

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2013/2014 Outlook

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Total U.S.: Key Performance Indicator Outlook As of May 2013

U.S. Outlook

2013 Forecast

2014 Forecast

Supply 1.0% 1.6%

Demand 2.1% 2.5%

Occupancy 1.1% 0.9%

ADR 4.7% 4.8%

RevPAR 5.8% 5.8%

Page 35: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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Total U.S.: Chain Scale Key Performance Indicator Outlook As of May 2013

2013 Year End Outlook

Chain Scale Occupancy

(% chg) ADR

(% chg) RevPAR (%chg)

Luxury 2.7% 5.9% 8.8%

Upper Upscale 0.3% 4.5% 4.8%

Upscale 1.2% 4.9% 6.2%

Upper Midscale 0.6% 4.2% 4.8%

Midscale 0.1% 2.7% 2.7%

Economy 1.8% 3.4% 5.3%

Independent 1.3% 5.1% 6.4%

Total United States 1.1% 4.7% 5.8%

Page 36: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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Total U.S.: Chain Scale Key Performance Indicator Outlook 2014F As of May 2013

2014 Year End Outlook

Chain Scale Occupancy

(% chg) ADR

(% chg) RevPAR (%chg)

Luxury 0.5% 5.5% 6.1%

Upper Upscale 0.1% 4.3% 4.3%

Upscale 1.3% 4.7% 6.0%

Upper Midscale 0.0% 3.1% 3.1%

Midscale 1.2% 3.1% 4.3%

Economy 1.5% 4.0% 5.6%

Independent 0.9% 6.0% 7.0%

Total United States 0.9% 4.8% 5.8%

Page 37: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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0% to 5% 5% to 10% 10% to 15%

Denver Anaheim Nashville

Minneapolis Atlanta Oahu

New York Boston

Norfolk Chicago

Philadelphia Dallas

Phoenix Detroit

St Louis Houston

Tampa Los Angeles

Washington DC Miami

New Orleans

Orlando

San Diego

San Francisco

Seattle

2013 Year End RevPAR Forecast (2nd Quarter 2013 Forecast – sorted alphabetically)

Top 25 U.S. Markets Outlook for 2013

Page 38: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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2014 Year End RevPAR Forecast (Aug. 2013 Forecast – sorted alphabetically)

-5% to 0% 0% to 5% 5% to 10%

Washington DC Anaheim Atlanta

Chicago Boston

Denver Dallas

Houston Detroit

Nashville Los Angeles

New York Miami

Philadelphia Minneapolis

St Louis New Orleans

Tampa Norfolk

Oahu Orlando

Phoenix

San Diego

San Francisco

Seattle

Top 25 U.S. Markets Outlook for 2014

Page 39: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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Oahu Island Market 2013 & 2014 Outlook

1.4

11.3

12.8

Occupancy ADR RevPAR

2013 Outlook

As of 2nd Quarter 2013 Annual Percentage Change from Prior Year & Estimated KPIs Additional Source: Tourism Economics

85.8% $204 $175

2.5 2.1

4.7

Occupancy ADR RevPAR

2014 Outlook

88% $208 $183

Page 40: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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To Wrap It Up….Takeaways

• Supply Growth: Slow(ly but Surely)

• Demand Growth: Healthy (Despite “Everything”)

• ADR Growth: Drives RevPAR

• Outlook: “Steady As She Goes”

Page 41: Hotel Industry Overview - Hawaii Tourism Authorityhawaiitourismauthority.org/default/assets/File/2013 TSM Conf_Room...Hotel Industry Overview Hawai’i Tourism onference ... U.S. Customer

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Thank you! Questions?

[email protected]