Hotel direct booking

Amanda NoubelMBA 2 FT

1°) Hotels choice

The Regency Hotel – London

http://www.londonregency.com/index1.asp

The Hoxton Urban Lodge - London

http://www.hoxtonhotels.com/

1°) Hotels choice – by brand name

The Regency Hotel - London

• Searching terms : Regency hotel

•First page

• First free result displayed

• Top commercial link = not the same hotel

1°) Hotels choice – by brand name

The Hoxton Urban Lodge - London

•Searching terms: Hoxton hotel

•First page

• First free result displayed

•No top commercial link

1°) Hotels choice – by location & type

The Regency Hotel - London

• Searching terms : Independant hotel london

•First page

• Fifth free result displayed

•No google map

1°) Hotels choice – by location & type

The Hoxton Urban Lodge - London

• Searching terms : - Independant hotel london-Four stars independant hotel london- Hotel london

•No link displayed

•Searching terms : -Hotel old street

•First page

• Second free result displayed

• No commercial link

•Hard to find = specific key words

2°) Google search results – 3rd parties

The Regency Hotel - London

Commercial links

2°) Google search results – 3rd parties

The Hoxton Urban Lodge - London

Commercial links

Free links

2°) Google search results – main competitors

The Regency Hotel - London

• Searching terms : Independant hotel london

•Main competitors:

2°) Google search results – main competitors

• Searching terms : Hotel old street

•Main competitors:

-No direct competitor-3rd parties

The Hoxton Urban Lodge - London

2°) Google search results

Regency Hotel

Hoxton Hotel

Own web site

• by brand XXX XXX

• by location XX X

Third parties XXX XX

Competitiors XX XXX

XXX : very good ; XXX : good ; X : poor

Generally speaking, the Regency Hotel has a better online strategy: its own website is very visible by brand name and location. Its is also present in a wide range of third parties so it can reach more customers.

3°) Website use - homepage

The Regency Hotel - London

Several languages access

All the information the client needs to know to make his decision is desplayed on the toolbar

Fast booking available

3°) Website use – guestroom & facilities

Room facilities

Room description

Room availability

Booking number

On the sam

e page

3°) Website use - Location

Map

Explaination to reach the hotel for all means of transport

3°) Website use - Pricing

Room type:Single, twin, double, triple, suite

Number of person/roomPrice/date proposed

3°) Website use - homepage

One language access: English

All the information the client needs to know to make his decision is desplayed on the toolbar

The Hoxton Urban Lodge - London

3°) Website use – guestroom & facilities

Room facilities

Room and facilities description

On the sam

e page

Booking information at the bottom of the page

3°) Website use - Location

Map

Hotel adress

3°) Website use - Pricing

Room type:Double, twin

Booking informationPrice/date proposed

Room availability

3°) Website use - Comparison

Regency Hotel Hoxton Hotel

Access to decision information

XXX XXX

Guestroom & facilities details

XXX X

Location XXX X

Pricing XXX XX

XXX : very good ; XXX : good ; X : poor

Generally speaking, the Regency Hotel’s website is easier to use, the customer does not have waste time on looking where information is.

4°) Booking engine

The Regency Hotel - London

Search summary

Room price

Guest information

Online payment

Special requests

4°) Booking engine The Hoxton Urban

Lodge - London

Search summary

Guest informationOnline payment

5°) Final comparison

Regency Hotel Hoxton Hotel

Own website XXX XXX

Internet position XXX X

General information

XXX XX

Booking XXX X

The Regency Hotel website is easier to use, products are clear and information is easy to find. The booking service is really customer oriented. Guests feel like the website contains all the information they need.

THANK YOU FOR

YOUR ATTENTION