HOTEL BOOM

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Location

Main connection road(A12):• between Brussels – Antwerp• between Ghent – Mechelen

No other international branded hotel project within 15kmMain suppliers:• European Market City • De Schorre • Studio 100 • KMO areas within 50 km radius

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propProject

Hotels in the area

Hotels close by:• Hotel Domus, Antwerpsestraat in Boom (12 rooms)

Nearest Hotels• Kasteel Solhof 6.3km• Novotel Mechelen 10km• Holiday Inn Express Mechelen 10.1km• NH Mechelen 11km• Crowne Plaza 12.2km• Ramada Plaza Hotel 12.7km• Tulip Inn Antwerpen 14.4km• Bank Hotel Antwerpen 15.1km• Theater Hotel Antwerpen 15.1km• Hylitt hotel Antwerpen 15.3km• Radisson Blu Astrid 15.4km• Park Inn Radisson 15.4km• Holiday Inn Express Antwerp City-North 16.5km• Campanille Brusssel-vilvoorde 17.7km

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Competition

• Holiday Inn Express Mechelen 10.1km• Novotel Mechelen 10km• NH Mechelen 11km• Campanille Brusssel-Vilvoorde 17.7km• Theater Hotel Antwerpen 15.1km• Holiday Inn Express Antwerp City-North 16.5km• Tulip Inn Antwerpen 14.4km

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European Market City

De Schorre Bedrijven zone N16

Business Drivers vs Location

• Wholesalecenter , a place where producers, distributors promote their products to professional cutomers.

• A state-of-the-art place to work and do business, it offers more than 20 types of services– Restaurants, business centre, supermarkets, banks, fitness, créche, service providers offices in tax,legal,

marketing,…

• EMC covers more than 20 categories including:– Fashion, decoration, construction, new technologies en techniques

• The place to be for professionals with more than 600 professionals on 1 place – Belgian and international

• Temporary exhibition space for fairs, product launches and congresses• Out-of-the-box progam to attract 200,000 relevant professional visitors/ annum• Unique concept of combination showroom, offices, warehouse space in 1 location

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Main Business Providers European Market City : The Project

• Modern architecture,• Very sustainable building applying the new techniques and challenge conventions• Largest brownfield of Flanders’ development• Total gross surface of the building 200,000 sqm• 4 independant buildings with in-between areas: each an individual, themed atrium tailored tot

he needs to the adjoining categories

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Main Business Providers European Market City : The Construction

QTR 1 2012• Ground and foundation works, building applicationQTR 2 2012• construction phase 1, shell and finishingQTR 3 2012• Installation showrooms and opening phase 104/18/23 8

Phase 1: 32 000 sqmBP submitted

Phase 2: 27 000 sqm

Phase 4: 57 000 sqm

Main Business Providers European Market City : Phased Construction & Timing

Phase 3: 63 000 sqm

Main Business Providers:

Recrational activities• Beautiful and authentic setting for families,

schoolgroups, companies to enjoy the outdoor and indoor facilities.Events• A mix of music, hobby, cultural and sports events is tailored to everyone liking. This Provincial

Recreational Domain is high on the list of lots of event organisors for business as well as leisure events.

Sport• Indoor, you can dansce and practice combat and other indoor sports. • The ‘Schorre’ is home to the Braxgata Hockey Club (national Belgian team); it also facilitates lots

of football teams in the area.• It also offers a wide variety of adventure sports: hang gliding, paragliding, kajakpolo and

mountainboarding,....

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Sports & Recreational activities

Recreatie• Playground; the longest slide in Europe and a playground which

has been recently redeveloped with state of the art toys also for children with disabilities.

• Biking and walking routes (starting point of a biking route of 228 km, throughout the Rupelstreek )

• Lots of beautiful walking and pick-nick areas in the green.Sport• Indoor dance and sports such as combat sports and other indoor

sports• Outdoor• Hockey field for Braxgata Hockey (Belgian national team)• A number of football fields• Adventure sports such as paragliding, hanggliding, nordic

walking, mountainboarding, wall climbing, kajakpolo,...

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Outdoor EventsEventsMano Mundo (12 - 13 May 2012 )• Intercultural music festival. • 80 000 visitorsFeria Andaluza (25, 26 en 27 mei 2012)Plants & Craftsday (28 May 2012)• Plants- and craftsday.Summerbike festival (1, 2 en 3 July 2012)Tomorrowland (27, 28 en 29 July 2012)• Biggest outdoor dance-event, • 120 000 visitorsBelgacom Mountainbike Cup (4 August 2012)Schorremorrie (19 August 2012 )• Schorremorrie a 100% child-friendly activity day.Xtreme Xperience (23 September 2012 )• Unusual, adventurous and extreme sports!Putteke Winter (7 & 8 December 2012 )• Life performance in a candle-lighted park)

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Indoor Events

Conference facilities• 5 full option conference rooms with a total capacity of 170

people– Vergaderzaal Hoek (16 personen)– Vergaderzaal Noeveren (12 - 14 - 12 personen)– Auditorium Boom (115 personen)

• Catering (up to 500 people)

Extension for the future• 1 large conference room/auditorium for 300 people• Refurbishment of the St Anna Chapel to a multifunctional

music and theater venue

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Reference list

• Tomorrowland (ID&T)• VW Mania• TV1-dag• Tuning Fandango• Citroën Jumble• AS Adventure• Wrakduik• Hyundai• BGJG• Spirit• Gamma• AXA• Imsir• Format Plus• Vadeb• Strabag• Draeger• DHL• Produmex• Decathlon• Price Waterhouse Coopers• Allround Mania• Smart Meeting....

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Main Business Providers:N16

Main Business Providers: N16

Bornem• Azerti, SCM Group Belgium, BMW, Helia-Plastic Color, Asamco, BMS Micr Nutrients, Clayton Belgium NV, VF

Europe, A;Schulman International Services, Cannon Benelux, Capsugel Belgium, CHEP Benelux, Qualiphar, Sappi Benelux, Staedtler Benelux, Friesland drinks, Nutricia België, VRD logistics

Willebroek• Belgian Scrap terminal, Cymaco, Euro Coating Cy, Indaver Logistics, Timcal Belgium, Femont/Femstaal,

Dachser transport, Belgotex, De Meeuw, Alural Belgium,Mazda Motor Logistics Europe, Alpreco, Anixter Belgium, Schenker

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Main Business Providers: N16

Boom:• Skyman International, Cornelis Plastics, Eta-com Group, Ethnicraft, Fanuc Robotics Benelux, Starco,

Puurs• Duvel-Moortgat, Nedax Sorbo Benelux, Beyers Koffie, Fiege, Maas International, Prayton Benelux,

Mouterij Albert, Van Gansenwinkel groep, DD Shipping, Pfizer Manufacturing Europe,, Alcon belgium, Campbell Coordination Centre, Orbit, Smeg Belgium, Caterpillar Logistics Bobindus,Emergo-group, H&M, K Puurs Logistics, Groven +, Purna Pharmaceuticals, Zumtobel Lightin, IWG, Peleman Industries, Chiquita Fresh

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Hotel Features & Timing

• Spacious lobby looking out on gardens • 1 meeting room• Great Room and in-room facilities • Leisure Facilities • Underground Parking facility• Back of House Facilities

• Start construction 9/2012• Soft opening 9/2013• Grand opening QTR 4 2013

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Mobiliteitsplan

Check-in/ Check-out HotelCheck-in• Piekmomenten tussen 19.00-21.00• Shuttle tussen hotel en ECM• Tussen 25 en 30 voertuigen per uur

op de piekurenCheck-out• Piekmomenten tussen 07.00 – 09.00• Tussen 24 en 26 voertuigen per uur

op deze piekuren

Overwegingen• Piekmomenten liggen grotendeels

buiten deze van de locale omgeving (Lidl 09.00-18.30; Delhaize 08.30-20.00)

• Georganiseerd vervoer tussen ECM en het hotel/ Tower

• Openbaar vervoer ( zie volgende slide)

• Mogelijkheid om Airport Express via Boom te laten rijden als de verbinding E19 / A12 af is??

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Mobiliteitsplan

De Lijn

• Antwerpen – Boom– Lijn 500 (43’), 300 meter wandelen

• Mechelen – Boom– Lijn 500 (50’), 300 meter wandelen

• Zaventem – Boom– Lijn 683 / 500 (1.50u)

• Brussel – Boom– Lijn 410/461/500 (1.55u)– Trein Brussel/ Antwerpen dan lijn 500

NMBS– Station ligt 2.88 km van het hotel– Lijn 287 en lijn 500 (20’)

• Antwerpen – Boom– P8274 / L 2568 (43’)

• Mechelen – Boom– P8274 en IC2016 (32’-52’)

• Zaventem – Boom– CR3766/ IR2718/ L2589 ( +- 1.30u)

• Brussel – Boom– IC4516 / L2568 (1u)

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Vanuit beleidsplan IHG

• ?? % boekingen via de website• Aanwijzingen op de website• Gedetailleerde bewegwijzering met plan – printbaar op de site

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Mobiliteitsplan

Mobiliteitsplan

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Gedetailleerde bewegwijzering met plan – printbaar op de site

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Mobiliteitsplan