By: Alexandra Humnicki MBA 2A

The consumer of 2012, has evolved from what he was 10 years ago.

The consumer of today is what is called a ‘zapping’ consumer – changing regularly

The needs, wants and desires of the consumer have changed, pushed the effects of the crisis.

The needs, wants and desires, have decreased proportionally with the decrease of income

Increasing competition between hotels –many new, innovative hotels on the market

The on going fight for a high occupancy rate

The consumer having less money to spend/ night

The implementation of new digital technology in some hotels, obliges other hotels to keep up with the race for technology

Consumer: pay as little as possible for the

highest possible value

Hotels: Maximizing occupancy rate and

maximizing the return guest

Booking.com- for advance purchase

Expedia-for advance purchase

Direct hotel websites- for the best

available rate

Phone applications

Travel Agency – on line and not

Direct Marriott Paris Website- Best Available Rates &

Packages

Discount for Advance Purchase and Best Available Rate

for Hotel Concorde Montparnasse

On- line Travel Agency- Promovacances.fr

SniqueAway- from 2012, sells only 4 *& 5* hotel rooms within a requires constant monitoring of their website

Priceline- you bid the rate you wish for a certain room, based on previously chosen criterias. Does not guarantee the cheapest rate, unless no one else bids.

The last room- I-phone app for last minute deals, with a decreasing price

Quickbook- only for boutique hotels, and only available in the US

SNIQUEAway

Step 1: Choose the area

Step 2: Choose the star

level

Step 3: Give your own

price

Priceline.com

Quickbook.com – from

Boutique Hotel Experts

The

Be

st M

eth

od

sTh

e L

ea

st F

av

ora

ble

Independent hotels include boutique hotels and other hotels wanting to be different and not looked upon as

mass selling of rooms: Mobile App –Consumer being always on the move, this

provides a fast and simple way to find hotels and from the hotel point of view, does not cost too much to advertise with.

Reverse auction sites – when last minute rooms are hoped to still be sold, without spending too much money from the hotel side

Facebook fan- a good alternative to digital marketing (e.g like GoBoard) for an independent hotel with less money than a chain

OTA’s – it can be too expensive for

independent hotels, and it rises the price

for the consumer

Hotel Site- an independent hotel may not

be so easy to find using search engines as

known chain hotels.