NAME : BOSKI A MEHTA

BATCH : C-4

CONTENTSCONTENTSINTERNATIOAL CHAIN HOTELS

DOMESTIC CHAIN HOTELS HISTORY TIME LINE BRANDS CURRENT FACT SHEET FUTURE PLAN

COMPARISON CHART

REFERENCE

CONCLUSION

INTERNATIONAL HOTELINTERNATIONAL HOTELBEST WESTERN BEST WESTERN

HISTORYHISTORY BEGUN IN WORLD WAR-2.BEGUN IN WORLD WAR-2.

FOUNDED BY M.K.GUERTIN IN 1946.FOUNDED BY M.K.GUERTIN IN 1946.

MOST HOTELS WERE LARGE URBAN MOST HOTELS WERE LARGE URBAN PROPERTIES.PROPERTIES.

ORIGINLLY LOCATED IN WESTERN ORIGINLLY LOCATED IN WESTERN PARTS OF U.S.PARTS OF U.S.

1946-1964,MARKETING PARTNERSHIP 1946-1964,MARKETING PARTNERSHIP WITH QUALITY COURTS.WITH QUALITY COURTS.

TIME LINETIME LINE 1946: founded by 1946: founded by M.K. GuertinM.K. Guertin . . 1964 : LAUNCHED B.W. IN EAST PART 1964 : LAUNCHED B.W. IN EAST PART

OF MISSISIPIOF MISSISIPI 1967: GOLD CROWN LOGO 1967: GOLD CROWN LOGO 1970: “World's Largest Hotel Chain1970: “World's Largest Hotel Chain “ “ 1985: COOPERATIVE 1985: COOPERATIVE MEMBERSHIP MEMBERSHIP

ASSOSIATION.ASSOSIATION. 1994:LOGO REPLACED BY THE 1994:LOGO REPLACED BY THE

CURRENT BLUE & YELLOW.CURRENT BLUE & YELLOW.

2006: THEY ENGAGED” 2006: THEY ENGAGED” The Boston The Boston Consulting Group”.Consulting Group”.

2007: 2007: OPEN IN NEW ZEALAND.OPEN IN NEW ZEALAND.

CURRENT FACTSCURRENT FACTS

72 PROPERTIES IN THE CHAIN.72 PROPERTIES IN THE CHAIN. 4,00,000 GUESTS CHOOSE TO STAY 4,00,000 GUESTS CHOOSE TO STAY

WITH BEST WESTERN WITH BEST WESTERN INTERNATIONAL EVERY NIGHT.INTERNATIONAL EVERY NIGHT.

FUTURE PLANFUTURE PLAN

LARGEST HOTEL CHAIN IN LARGEST HOTEL CHAIN IN ASIA 2010ASIA 2010

DOMESTIC HOTELDOMESTIC HOTELITDC GROUP OF HOTELITDC GROUP OF HOTEL

HISTORYHISTORY ESTABLISHED IN 1966.ESTABLISHED IN 1966. PROVIDES COMPLETE PACKAGES OF PROVIDES COMPLETE PACKAGES OF

SERVICES.SERVICES. managed a sale of Rs 8.5 crore managed a sale of Rs 8.5 crore

highest sale in the history of ITDC.highest sale in the history of ITDC.

TIME LINESTIME LINES

1966: founded In.1966: founded In.

2003: Achieve Target of Rs 100 crore 2003: Achieve Target of Rs 100 crore

BRANDSBRANDS The ITDC The ITDC AshokAshok Group of Hotels Group of Hotels

    The The AshokAshok, Delhi, Delhi

     SamratSamrat Hotel, Delhi Hotel, Delhi

     LalithaLalitha MahalMahal Palace, Palace, MysoreMysore

    Hotel Hotel BharatpurBharatpur AshokAshok, , BharatpurBharatpur      Hotel Jaipur Ashok, JaipurHotel Jaipur Ashok, Jaipur     Hotel Patliputra Ashok, Patna Hotel Patliputra Ashok, Patna      Lake View Ashok, BhopalLake View Ashok, Bhopal    

COMPARISON CHARTCOMPARISON CHARTNONO FACILITIESFACILITIES BUDGETBUDGET SEMI-SEMI-

LUXURYLUXURYLUXURYLUXURY

11 TEA/COFFEE TEA/COFFEE MAKERSMAKERS

NO NO YESYES YESYES

22 LAUNDARYLAUNDARY YESYES YESYES YESYES

33 24 HOURS 24 HOURS SERVICESERVICE

NONO YESYES YESYES

44 FAXFAX NONO YESYES NONO

55 SWIMMING POOLSWIMMING POOL NONO YESYES YESYES

66 CHOICE OF NON-CHOICE OF NON-SMOKING ROOMSMOKING ROOM

YESYES NONO YESYES

77 SOFTBAR SOFTBAR &SNACKSTRAY&SNACKSTRAY

YESYES NONO YESYES

88 CABLE CABLE CONNECTIONCONNECTION

NONO YESYES NONO

99 STD/ISD STD/ISD DIALINGDIALING

NONO YESYES YESYES

1010 INTERNETINTERNET YESYES YESYES NONO

1111 MONEY MONEY EXCHANGEEXCHANGE

NONO YESYES NONO

1212 DOCTOR ON DOCTOR ON CALLCALL

NONO NONO YESYES

1313 HEALTH CLUBHEALTH CLUB NONO YESYES YESYES

REFERENCE

•WWW.GOOGLE.COM

•FRIEND HEMANGINI

CONCLUSIONCONCLUSION

LEARNT ABOUT INTERNETLEARNT ABOUT INTERNET

KNEW MORE ABOUT HOTELS & KNEW MORE ABOUT HOTELS & FACILITIESFACILITIES