hot summer

Robert Anghel

Online marketing manager

the concept

main mechanism:

we calculate a global discount on products bought based on the formula:

- temperature registered – comfort temperature = discount (%)

the outside temperature is collected from ANM

principles – connected. real time

real time display of temperature and discounts in all online media tools

direct interaction

media mix – where are you?

banners and site branding

real time connected campaign (5% – 15% CTR! )

social networks widget and game (Hi5 and facebook):

– 848 adoptions

blog gaming:

– 1526 gamers on 52 bloggs (10paid)

desktop application:

– 582 adoptions

email notifications:

– 2627 notifications

traffic mix – stay connected, play, come here, buy!

Total paid traffic (during august): 111.093

-

20,000

40,000

60,000

80,000

100,000

120,000

140,000

W-2 W-1 W1 W2 W3 W4 W5 W6 W7

0 .0 0 %

0 .1 0 %

0 .2 0 %

0 .3 0 %

0 .4 0 %

0 .5 0 %

0 .6 0 %

0 .7 0 %

traffic magazin onlineconversion rate

hot summer – cool results

Apr May Jun Jul Aug Sep Oct Nov Dec

volu

mes usual seasonality

2009 - seasonality

seasonality upside down

Cool gross sales increase

your feedback?

thank you

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