hot products for 2012 holiday season...§ gadgets will reign across many ages § tablets including...

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November 8, 2012

Hot Products for 2012 Holiday Season

Tweet using hashtag #holiday2012


§ Trends in online retail activity and specific product categories during the holiday shopping season

► Daily Holiday Milestones

§ Hot products of the 2012 Holiday Season

► How & where consumers search for them

► Who is using paid strategies for search traffic on the hottest items vs. organic optimization

Today’s Discussion



Daily Visits on Holiday Milestone Dates Highest traffic increase occurred the day after Christmas

+9% +2%

+31%

+29%

0%



Daily Visits on Holiday Milestone Dates Significant increases occurred YoY on Cyber Monday

6% 3% 29%

-1% -1% 25%

22% 0% 30% 21%

12% 40%

23% 5% 38%

3% 35%

7%



Downstream from Search to Retail 500 Search activity peaked on Black Friday & Thanksgiving


Fast Moving Search Terms – Retail 500 New versions of Kindle Fire & iPod Touch popular


Search Term Variations – Kindle Consumers searched for support and accessories after receiving a new Kindle during the holidays


Search Term Variations – Uggs Heavy competition for paid search despite decline in activity overall


Search Terms – Appliances & Electronics Growth for mobile phones, kitchen appliances, computers & accessories

* Large Appliances were excluded


Search Terms – Electronics Retailers Demand for Apple products & accessories continues


Search Term Variations – Apple Products New iPhone 5 and iPad Mini draw consumer interest


Search Term Variations – Products vs. iTunes Search activity spikes for iTunes following holidays


Search Terms Driving Traffic to ToysRUs.com Return of the Furby and more gadgets for kids


Search Term Variations – Furby Momentum has started to build as holidays approach


Search Term Variations – Furby Making a distinction for the new version of the toy


Search Terms Driving Traffic to Gamestop.com Gamers seeking out new consoles & game titles


Search Term Variations for “Wii U” Shoppers looking to pre-order & find info about the new console


Holiday Hot Products Keywords of the consumer to identify demand


§ Gadgets will reign across many ages

§ Tablets including LeapPads, Tabeos, iPads, Kindles and others will continue to be a popular gift this year, with more choices than ever. Additionally, mobile phones are also among the most searched gifts.

§ Accessories for both phones and tablets will also be popular , especially as the variety grows for iPhone 5 and iPad Mini.

§ New video game consoles will drive excitement

§ The new Wii U will be released right before Black Friday which may drive replacement of older versions and attract a new fan base.

§ Others will continue to wait for the new Xbox 720 expected to be released for the next Holiday season, leaving plenty of time to purchase new game titles this year.

§ The Furby is back!

► The little chatterbox of gibberish from the late 90s has been rebooted for this holiday season with additional features and even an iPhone app to feed and translate “Furbish”.

Key Takeaways


Questions?

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hot products for 2012 holiday season...§ gadgets will reign across many ages § tablets including...

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