hot potato strategy
TRANSCRIPT
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מאור חן
The Hot Potato Strategy
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Impressions 150 ,000 Facebook
Youtube Search 1,200,000( מקום ראשון)
Interaction 550 likes
ביוטיובצפיות 100,000-קרוב ל
:תעשה לי ויראלי
1500₪
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180% +
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Event Context Timing Earned Media
הנוסחה
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The Hot Potato Strategy
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טרנדומטר Hot Potato –מדד ה
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!לפעול מהר
הפסקת החשמל Superbowl-ב
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Oreo
RT 20,000-קרוב ל אלפי פייבוריטים
PR דיגיטלי
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Tide
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...תתכננו נכון
סוף העולם לפי שבט
המאיה
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....תאמצו תוכן גולשים
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“I Fell In Dior”
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?Hot Potatoמי מכתיר Screen Potato
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שייק הארלם
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Screen Potato
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קפהקפה –שייק הארלם
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קפהקפה –שייק הארלם
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:הייתם משלמים עבוראז כמה
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150 ,000 - Facebook impressions 100,000 - YouTube views
1,600,000 - Search impressions
:הייתם משלמים עבוראז כמה
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Hot Potato Strategy במדיה מסורתית
שופרסל
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Hot Potato Strategy במדיה מסורתית
לאומי קארד
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Hot Potato Strategy במדיה מסורתית
Brand Timing Context Earned Media
שופרסל
לאומי קארד
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המתודיקה
Social Media
: המסקנה היא ברורהThe Hot Potato Strategy עובדת בעיקר למשווקים שיודעים לעבוד
!בסושיאלבפרספקטיבה כזו
Event Context Timing Earned Media
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תפתחו אוזניים
Screaming Goat
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תפתחו אוזניים
צהוב