hot & delicious: rocks the planet! - social media strategy and content production

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Dan Wilkinson – Speaker, Senior Social Media Strategist & Content Producer.

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Page 1: Hot & Delicious: Rocks The Planet! - Social Media Strategy and Content Production

Dan Wilkinson – Speaker, Senior Social Media Strategist &

Content Producer.

Page 2: Hot & Delicious: Rocks The Planet! - Social Media Strategy and Content Production

Dan Wilkinson (Hot & Delicious: Rocks the Planet!)

Dan Wilkinson• Founder • Global Award-

Winning Social Media Strategist • Speaker • Social Media Influencer • Podcaster • Content Producer • Blogger • Conference/Event MC/Panelist

Instagram followers@hotndelicious – 12.4K@craftbeerlovin’ – 11.3K

Twitter followers@hotndelicious – 4K

Facebook Page fans@hotndelicious - 4.3K

LinkedIn followers - 2K

Industry specialties:Social Media, Entertainment Industry, Travel, Not-For-Profit, Craft Beer & Lifestyle.

Page 3: Hot & Delicious: Rocks The Planet! - Social Media Strategy and Content Production

Social Media Strategist & Content Producer.

Global award-winning social media strategist & content producer.

Hot & Delicious: Rocks The Planet! clients: • Cancer Council Australia.• Mahlab Content Agency (Salesforce, HBf).

Previous clients as SapientNitro Australia Social Media Lead include: • Cadbury Dairy Milk Chocolate.• Peroni Italian Beer.• Philadelphia Cream Cheese.• Kraft Peanut Butter.• Miller Genuine Draft.• Bulmers Cider.• Strongbow Cider.• Kopparberg Cider.• Dreamworld.• Tourism North Queensland.

Previous Hot & Delicious clients include:• Pyramid Rock Festival.• BE Fit Food.• AskBongo.• Banff Café.

Page 4: Hot & Delicious: Rocks The Planet! - Social Media Strategy and Content Production

Global social media awards & case studies.

Facebook Awards 2016 Winner - Mondelez

International - Cadbury Dairy Milk Chocolate

#ChocPlusWhat? Campaign

Twitter for Business -Twitter Success Stories Case Study Feature –

Cadbury #ChocPlusWhatcampaign - Mondelez

International.

Instagram Global Business Blog - Case Study Feature – Philly Pourovers – Mondelez

International.

Kinsale Sharks 2016- Silver Winner -

International Social Media -Mondelez International -

Cadbury Dairy Milk Chocolate #ChocPlusWhat?

Campaign

Kinsale Sharks 2016- Silver Winner -

International Digital Craft - Use of Video Content - Mondelez

International - Cadbury Dairy Milk Chocolate -"The Australian Crowd-

Coloured Short Film"

Forthefulllistofglobalsocialmediaawardsheadto:https://www.linkedin.com/in/danwilkinson1

W3 AWARDS 2015 -Social Features - Best

Photography & Graphics - Philadelphia Cream Cheese - Mondelez -Philly Pourovers For

Every Occasion

Page 5: Hot & Delicious: Rocks The Planet! - Social Media Strategy and Content Production

SMW Miami – SpeakerSocial Media Week – Miami.

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Topic: How Mobile Social Media Is Powering the Traveler Experience.

Dan Wilkinson flew to Miami and was asked to sit on a panel of leading experts to talk about social travel and how brands can shape a new travel experience to boost loyalty and grow their businesses.

Page 6: Hot & Delicious: Rocks The Planet! - Social Media Strategy and Content Production

Social Media Influencer Projects

As of late 2016, Hot & Delicious: Rocks The Planet! have begun working with travel, lifestyle, clothing and craft beer brands in mutually-beneficial social media influencer arrangements, tapping into the highly-engaged @hotndelicious and @craftbeerlovin’ Instagram audiences that Dan has built from scratch.

Both of these Instagram accounts have grown by more than 10K followers in the past 9 months alone, by focusing on storytelling, premium photography/videography and without any form of social media advertising.

Page 7: Hot & Delicious: Rocks The Planet! - Social Media Strategy and Content Production

Providing digital media services for your brand.

• Social Media Strategy. • Business As Usual.• Campaigns & Events.• Social Media Audit & Roadmaps.

• Content Production.• Premium photography.• Time-lapse video.• Social Media Copy.• Blogging.• Podcasting.

• Systems, Procedures & Documentation Creation.• Monthly Reporting.• Monthly Content Calendars.• Issues, Crisis Management &

Escalation.• Social Media Playbooks.• Ways Of Working.• Training Documents.

• Speaking Engagements.• MC - Events, Conferences.• Keynote Speaker & Moderator.

• Social Media Training.• Community Management.

Getyourdigitalecosystemhumming!

Website ------------

------Traffic Driver + Content Aggregation

Embedding or Aggregation only.

Page 8: Hot & Delicious: Rocks The Planet! - Social Media Strategy and Content Production

Other Exciting Stuff Dan’s Done.

Emirates Airline. Cabin Crew 6.5 years based in Dubai.

Ballistyx Snowboard Show. Music Supervisor. Channel GO!

Bondi Winter Festival. Project/Event Manager. Put a 900sq metre ice-rink on the sands of Bondi Beach.

Lived in 5 countries & 10 different cities incl. Italy, Indonesia, United Arab Emirates and Australia.

In a past life…

Page 9: Hot & Delicious: Rocks The Planet! - Social Media Strategy and Content Production

Digital Media Presence

Page 10: Hot & Delicious: Rocks The Planet! - Social Media Strategy and Content Production

4.3K+ fans.Photographic & video content includes Berocca, Violet Crumble, triple j, Michelle Obama, Rage Against The Machine & more.

Hot & Delicious: Rocks the Planet!

Page 11: Hot & Delicious: Rocks The Planet! - Social Media Strategy and Content Production

12K+ Followers.780K+ Digital Impressions/YearTravel, entertainment & lifestyle photography.

Currently growing at 400-500 new followers a week.https://www.instagram.com/hotndelicious/

@hotndelicious on Instagram

Page 12: Hot & Delicious: Rocks The Planet! - Social Media Strategy and Content Production

@craftbeerlovin’ on Instagram

11K+ Followers.275K+ Digital Impressions/YearLaunched April 2016Craft beer reviews in the USA & around the world by Aussie travel blogger @hotndelicious & Illinois farmer @nlwebs🍻Currently growing at ~ 400 new fans a week.https://www.instagram.com/craftbeerlovin/

Page 13: Hot & Delicious: Rocks The Planet! - Social Media Strategy and Content Production

4K followers.Hot & Delicious: Rocks The Planet! Award-Winning Social Media Strategist • Content Producer • Blogger • Podcaster • Speaker

1.2M Digital Impressions/yearhttps://twitter.com/hotndelicious

@hotndelicious on Twitter

Page 14: Hot & Delicious: Rocks The Planet! - Social Media Strategy and Content Production

Hot & Delicious: Rocks The Planet! A weekly Bondi Beach Radio show and podcast where we interview inspiring individuals and entrepreneurs across a range of industries about what makes them tick & drives their hunger for success.

Over 100 episodes with guests including:• Wil Anderson (comedian).• Jules Lund (radio & TV host).• Aussie actor Daniel McPherson.• Nazeem Hussein (comedian).• Twitter Australia MD, Karen Stocks.• Andrew Hansen (The Chaser).• Daniel Flynn (Thank You Group Founder).• Hot Dub Time Machine.• Chris Anstey (NBA).• Gotye.

Currently enjoys well in excess of 2.5M++ digital impressions/year through our digital channels.

After being approached by an Hollywood TV Producer recently, Dan Wilkinson shot a TV pilot in Sydney with Twitter Australia Managing Director, Kaz Stocks at Twitter HQ, which is currently in post-production.

Page 15: Hot & Delicious: Rocks The Planet! - Social Media Strategy and Content Production

DanWilkinsonHot&Delicious:RocksThePlanet!Speaker,SocialMediaStrategy&InfluencerBookings:[email protected]+61400969044