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TRANSCRIPT
Questions? Comments? Suggestions? Contact Ann Kim.
Product Marketing Manager [email protected]
201-783-3954
Issued August 2017 Marketing Digest
Summary of current promotions, Samsung HTV
in the news, and more.
HTV Toolkit
Overview of the key information to enable all
hospitality TV sales.
HTV Calendar
Stay up-to-date on upcoming tradeshows,
events, and more.
Hospitality TV
Monthly Dispatch
Marketing Digest HTV Toolkit Calendar
Samsung Hospitality TV Monthly Dispatch August Issue
Samsung and SONIFI present an innovative way to enhance the guestroom experience. Plus - save up to 20% on this complete in-room package. Learn more >>
The Ultimate Hospitality Technology Package
Marketing Digest HTV Toolkit Calendar
Current Promotions. Ask Ann for a Flyer!
Want to Co-Brand?
Ask Ann if you’d like to customize a flyer for a
channel partner
Buy 12, Get 1 free on 32”-50” smart and non-smart models including 470, 477, 478, 590 and 690 series. Qualifying SKUs:
Summer Savings on Hospitality TVs
Samsung Hospitality TV Monthly Dispatch August Issue
HG43NE478SFXZA HG50NE470SFXZA HG50NE477SFXZA HG50NE478SFXZA HG32NE690BFXZA HG40NE690BFXZA HG43NE590SFXZA HG50NE690BFXZA
HG32NE470SFXZA HG32NE477SFXZA HG32NE478BFXZA HG40NE470SFXZA HG40NE477SFXZA HG40NE478SFXZA HG43NE470SFXZA HG43NE477SFXZA
Marketing Digest HTV Toolkit Calendar
Marketing Menu. Ask Ann for Any Custom Requests.
Category Description # of Assets Last Updated
Product Datasheets* Datasheets providing all specifications, features, dimensions, and more for each series
8 Dec 2016
Marketing Flyers Flyers for all the current promotions, services/warranty, and more
3 August 2017
Solutions/Vertical Collateral
Any collateral featuring hospitality solutions or specific vertical content
3 June 2017
Other Other informational documents including infographics, flowcharts, videos and more
4 May 2017
Under Construction & Coming Soon
*Does not include prior year models; reflects latest NE series only
Samsung Hospitality TV Monthly Dispatch August Issue
• NF 690 New Datasheet • NF690U New Datasheet • NE 470 New Datasheet • NE 477 New Datasheet • NE 478 New Datasheet
Marketing Digest HTV Toolkit Calendar
470 Series Product datasheet for non-smart 470 series BOX.com
INB # HOSTV-470SSERIESDSHT-OCT15T
477 Series Product datasheet for non-smart 477 series BOX.com
INB # HTV-477SERIESDSHT-JUL16T
478 Series Product datasheet for non-smart 478 series BOX.com
INB # HTV-478SERIESDSHT-NOV16T
590/690 Series Product datasheet for smart 590 & 690 series BOX.com
INB # HTV-590/690SERIESDSHT-NOV16T
694 Series Product datasheet for IP over COAX 694 series BOX.com
INB # HTV-HG694SERIESDSHT-SEP16T
890U Series Product datasheet for luxury smart 890U series BOX.com
INB # HTV-890USERIESDSHT-DEC16T
*Does not include prior year models; check Box.com for older or EOL models
*INB # = Item # on INeedBrochures.com; copy & paste into search bar
890W Series Product datasheet for luxury, curved 890W series BOX.com
INB # HTV-890WSERIESDSHT-JUL16T
Healthcare Series Product datasheet for 473 and 593 healthcare series BOX.com
INB # HTV-HGNESERIESDSHT-DEC16T
3
Samsung Hospitality TV Monthly Dispatch August Issue
Marketing Digest HTV Toolkit Calendar
Q3 Promo Flyer Flyer for Q3 promotion – Summer Savings
Contact Ann for a copy
1H’17 REACH Installation & Integration Promo Product datasheet for non-smart 477 series Contact Ann for a copy
REACH 4.0 Brochure 12-page brochure on REACH RF and REACH IP
INB # HTV-LYNKREACH4BRO-JAN17T
Smart TVs in healthcare Vertical-specific brochure on smart TV healthcare models Contact Ann for a copy
Samsung Hospitality TV Monthly Dispatch August Issue
HMS Brochure 4-page brochure about Hospitality Management Solution (HMS) co-branded with Telkonet Contact Ann for a copy
Marketing Digest HTV Toolkit Calendar
Infographic
12-page brochure on REACH RF and REACH IP
Decision Flowchart
Guide on finding the right model
Contact Ann Sun Kim to request a copy
HTV Post-Sale Service Flyer
Another version available for Avendra customers only
Samsung Hospitality TV Monthly Dispatch August Issue
Samsung + SONIFI Bundle Promotion
Brochure 6-page brochure for
bundle promotion
Marketing Digest HTV Toolkit Calendar
Samsung HTV 101 The basics on Samsung Hospitality Products & Solutions
Samsung Hospitality TV Monthly Dispatch August Issue
Marketing Digest HTV Toolkit Calendar
Fast Facts about the lodging industry.
50,000+ Hotel Properties
15% Refresh Rate annually
4.5M+ Hotel Rooms
120K New Rooms in 2017
Chain Scales
Luxury
Upper Upscale
Upscale
Upper Midscale
Midscale
Economy
Share of Room based on Types of Hotel Ownership
SOURCE: Lodging Econometrics
Large majority of hotels are part of a franchise with 57% of total hotel rooms in the U.S. Of the 872K rooms that are owned/managed by the Brand, almost 40% of these rooms are part of the Marriott/Starwood or Hilton umbrellas.
SOURCE: Lodging Econometrics
# of Rooms by Parent Company
Samsung Hospitality TV Monthly Dispatch August Issue
Marketing Digest HTV Toolkit Calendar
Samsung Hospitality TVs
Standard Series 470 LYNK DRM
477 Pro:Idiom
478 b-LAN
Premium Series 590 Smart
690 Smart
Luxury Series 890U Smart, 4K (EOL)
Healthcare Series 473 UL-Listed, Pillow speaker
593 Smart
Current (2016-2017) Product Line-up; New products to roll-out early October 2017
Samsung Hospitality TV Monthly Dispatch August Issue
Marketing Digest HTV Toolkit Calendar
2017-2018 PRODUCT ROADMAP - Smart Series**
Samsung Hospitality TV Monthly Dispatch August Issue
2016 *All models are FHD unless noted otherwise **Subject to change 2017
Marketing Digest HTV Toolkit Calendar
2017-2018 PRODUCT ROADMAP - Non-Smart Series**
Samsung Hospitality TV Monthly Dispatch August Issue
2016 *All models are FHD unless noted otherwise **Subject to change 2017
Marketing Digest HTV Toolkit Calendar
2017-2018 PRODUCT ROADMAP - Healthcare Series**
Samsung Hospitality TV Monthly Dispatch August Issue
2016 *All models are FHD unless noted otherwise **Subject to change 2017
Marketing Digest HTV Toolkit Calendar
Current (2016-2017) Product Line-up *Does not include prior year or EOL models
Samsung Hospitality TV Monthly Dispatch August Issue
590 593
Series Series
Top Hospitality Features 24" 28" 32" 40" 43" 50" 55" 60" 28" 32" 32" 40" 43" 50" 55" 60" 22" 32" 40" 43" 50" 55" 65" 43" 43" 22" 24" 28" 32" 40" 50" 55" 60" 65" 75" 49" 55" 65"
Standard Model
Premium Model
Luxury Model
"Lite" Models
LYNK™ DRM
Pro:Idiom™ DRM
bLAN (SONIFI®)
SMART TV
LYNK™ REACH 4.0 (RF)
LYNK™ REACH 4.0 (IP)
Ultra HD (4K)
Healthcare Model
UL - Hospital Use
Universal Pillow Speaker Interface
Model SKU
HG
24N
E470A
FX
ZA
HG
28N
E470A
FX
ZA
HG
32N
E470S
FX
ZA
HG
40N
E470S
FX
ZA
HG
43N
E470S
FX
ZA
HG
50N
E470S
FX
ZA
HG
55N
E470B
FX
ZA
HG
60N
E470E
FX
ZA
HG
28N
E473A
FX
ZA
HG
32N
E473S
FX
ZA
HG
32N
E477S
FX
ZA
HG
40N
E477S
FX
ZA
HG
43N
E477S
FX
ZA
HG
50N
E477S
FX
ZA
HG
55N
E477B
FX
ZA
HG
60N
E477E
FX
ZA
HG
22N
E478K
FX
ZA
HG
32N
E478B
FX
ZA
HG
40N
E478S
FX
ZA
HG
43N
E478S
FX
ZA
HG
50N
E478S
FX
ZA
HG
55N
E478B
FX
ZA
HG
65N
E478E
FX
ZA
HG
43N
E590S
FX
ZA
HG
43N
E593S
FX
ZA
HG
22N
E690Z
FX
ZA
HG
24N
E690A
FX
ZA
HG
28N
E690A
FX
ZA
HG
32N
E690B
FX
ZA
HG
40N
E690B
FX
ZA
HG
50N
E690B
FX
ZA
HG
55N
E690B
FX
ZA
HG
60N
E690E
FX
ZA
HG
65N
E690E
FX
ZA
HG
75N
E690E
FX
ZA
HG
49N
E890U
FX
ZA
HG
55N
E890U
FX
ZA
HG
65N
E890U
FX
ZA
Series
470
Series
890U
Series
473
Series
690
Series
477
Series
478
Marketing Digest HTV Toolkit Calendar
*NEW* Price Reduction on Hospitality TV Minimum Advertised Pricing (MAP)
Samsung’s suggested prices for end users
Samsung Hospitality TV Monthly Dispatch August Issue
*Price drop effective starting August 7, 2017
Series Key FeaturesDisplay
Size Model SKU MAP Price Cut
24 HG24NE470AFXZA $219
28 HG28NE470AFXZA $249
32 HG32NE470SFXZA $269 $259
40 HG40NE470SFXZA $369 $359
43 HG43NE470SFXZA $409 $389
50 HG50NE470SFXZA $499 $469
55 HG55NE470BFXZA $699 $669
60 HG60NE470EFXZA $949
32 HG32NE477SFXZA $289 $279
40 HG40NE477SFXZA $419 $409
43 HG43NE477SFXZA $479 $469
50 HG50NE477SFXZA $549 $519
55 HG55NE477BFXZA $799 $749
60 HG60NE477EFXZA $999
22 HG22NE478KFXZA $209
32 HG32NE478BFXZA $329 $309
40 HG40NE478SFXZA $439 $429
43 HG43NE478SFXZA $519 $489
50 HG50NE478SFXZA $609 $579
55 HG55NE478BFXZA $819 $789
65 HG65NE478EFXZA $1,349
470Standard, affordable
hospitality TV with LYNK
DRM embedded
477Standard, affordable
hospitality TV with LYNK
DRM AND Pro:Idiom
embedded
478
Standard, affordable
hospitality TV with LYNK
DRM AND Pro:Idiom
embedded, b-LAN for
SONIFI integrations
Series Key FeaturesDisplay
Size Model SKU MAP Price Cut
22 HG22NE690ZFXZA $219
24 HG24NE690AFXZA $239
28 HG28NE690AFXZA $349
32 HG32NE690BFXZA $399
40 HG40NE690BFXZA $529
43 HG43NE590SFXZA $579 $549
50 HG50NE690BFXZA $679 $649
55 HG55NE690BFXZA $959 $919
60 HG60NE690EFXZA $1,299
65 HG65NE690EFXZA $1,539
75 HG75NE690EFXZA $4,299
49 HG49NE890UFXZA $769
55 HG55NE890UFXZA $1,059
65 HG65NE890UFXZA $1,639
28 HG28NE473AFXZA $329
32 HG32NE473SFXZA $349
32 HG32NC693DFXZA $459
40 HG40NC693DFXZA $599
43 HG43NE593SFXZA $649
590/690
Smart hospitality TV with
LYNK DRM, Pro:Idiom,
H-Browser
890USmart hospitality TV with
UHD (4K), LYNK DRM,
Pro:Idiom
Healthcare
Standard (473) & Smart (693
& 593) Healthcare
hospitality TVs with pillow
speaker
Marketing Digest HTV Toolkit Calendar
Key Hospitality Features
DRM is an encryption technology that is built into all of Samsung’s hospitality TVs. By law, HD/premium content must be encrypted to protect from pirating. The content encryption occurs at the source and must be decrypted by either the TV or a set-top box in order to display the content on the screen.
Digital Rights Management (DRM)
Pro:idiom™ is current industry standard for DRM
Samsung has it’s own DRM technology, LYNK™ DRM, which comes embedded in all Samsung Hospitality TVs
b-LAN is a chip embedded in Samsung HTVs that allows a SONIFI® interactive solution to be delivered over coaxial cable without additional external hardware (box) required. It supports the two-way communication required for features such as pay-per-view.
b-LAN for SONIFI® Integration
b-LAN available in 478 series only; Smart TVs do not require b-LAN chip since they are already IP-connected
Top Questions to ask when finding the right Hospitality TV
Does the end user require HD/Digital Rights Management? Does the end user use a SONIFI® solution which require b-LAN? Is the end user interested in Smart features (IP)?
01
02
03
Reference the HTV Decision Flowchart to find the right HTV
Samsung Hospitality TV Monthly Dispatch August Issue
Marketing Digest HTV Toolkit Calendar
Samsung Hospitality TV Monthly Dispatch August Issue
Post-Sale Service for Samsung Hospitality TVs
1-866-894-0524 MON-FRI: 8AM – 9PM (EST)
All Samsung Hospitality TVs come with a 2-year commercial warranty with access to a dedicated call center. Avendra customers automatically receive 3-year warranties. Extended warranties (beyond 2 years) are available for purchase.
Damaged-on-Arrival Exchange
End users can speak to a Samsung Business Support representative to troubleshoot any technical issues, initiate exchanges for Damaged-on-Arrival (DOA) products, or help with warranty services for qualifying products.
Order processing within 24-48 hours
Delivery of replacement TV within 5-7 business days with removal of damaged TV
*Available within first 30 days post sale with Bill of Sale or Proof of Delivery
Warranty Repair
Standard two year manufacturer’s warranty with all Hospitality TVs. Extended warranty plans available for purchase
Call Center offers warm transfer to Service Center to speed up ticket/scheduling process
Repair by certified technician in 3-5 business days
**Bill of Sale or Proof of Delivery may be required for Warranty Repair
Tips to share with end users to avoid screen damage liability:
o Stock extra Hospitality TVs so you never have a room down o Have the TV unboxed and installed by a
certified professional o Visually inspect each box before signing the
Proof of Delivery (POD) o Refuse any unit with visible damage upon
delivery o If damage is identified after delivery, call 1-
866-894-0524 to report the issue immediately. Call within 30 days of receipt for optimal support.
Marketing Digest HTV Toolkit Calendar
Consumer vs. Commercial. It may be tempting for end users to buy less expensive consumer televisions for their hotel rooms, but this may end up costing them more in the long run. The differences are in the details when comparing commercial vs. consumer models.
Commercial TVs typically come with two year warranties and dedicated support technicians, familiar with hotel needs, who can provide on-
site services.
Commercial Warranty & Services
Commercial Televisions
Consumer TVs have limited warranties (i.e. 90 days) that can be voided when TV is used in a
commercial setting. Owner would have to incur full cost of service, negating any savings
generated upfront.
Limited or No Coverage
Consumer Televisions
Samsung Hospitality TV Monthly Dispatch August Issue
Marketing Digest HTV Toolkit Calendar
Commercial Televisions
Consumer Televisions
DRM or Digital Rights Management technology makes it easier to deliver in-room entertainment to your
guests. Pro:Idiom™ is a hardware-based highly secure technology platform that provides rapid broad
deployment of HD digital content.
Embedded Digital Rights Management (DRM) including Pro:Idiom™ Technology
Consumer TVs do not come equipped with encryption technology to protect HD programming. A set-top box
would be required with each television which would significantly increase ownership costs.
No built-in encryption means higher costs on external hardware
Commercial TVs are compatible with technology solutions that allow content across hundreds of in-
room displays to be managed from one central location. This allows for much more efficient
operations of your hotel.
Ability to Manage Content from One Central Location
Commercial content management solutions cannot be operated with consumer TVs which requires more manual labor and costs to set-
up each in-room display individually.
Potential for Higher Set-Up Costs with Individual
Samsung Hospitality TV Monthly Dispatch August Issue
Marketing Digest HTV Toolkit Calendar
Commercial Televisions
Consumer Televisions
MPEG or Motion Picture Experts Group is a compression format that allows digital information to take up less space on a device or during transmission. This format
compresses digital video and is commonly used to compress HD signals for satellite and hotel systems.
Consumer TVs do not come with MPEG-4 built-in which means receiving HD signals could be costly as satellite providers require more hardware in each guest room
and/or at hotel’s head-end.
Embedded MPEG Technology to Minimize Cost No MPEG-4 Built-In Could Mean
Requiring More Hardware
Through advanced plug-and-play settings, hotel staff can activate hundreds of in-room displays with minimal effort.
Operations teams simply have to navigate three basic launch settings to synchronize multiple displays. More importantly,
commercial TVs offer lockable features to prevent guests from tampering with the settings.
Pre-set Hospitality Settings Make for Easy Installation
Consumer TVs lack the ability to lock-out guests from altering the TV settings. All Samsung commercial TVs come with lock-
out controls and volume limiters to prevent guests from causing any disruptions to your day-to-day business.
Lack of security and control over the in-room TV
Samsung Hospitality TV Monthly Dispatch August Issue
Marketing Digest HTV Toolkit Calendar
Samsung Hospitality Partner Ecosystem
Hotel System Integrators
H-B
row
ser
Inte
gra
tio
n P
art
ne
rs
Master REACH & HMS Integrator
H-B
row
ser
Inte
gra
tio
n P
art
ne
rs
Hospital System Integrators
Questions? Contact Tim Gardner or Tom Carey
Certified REACH Integrators
Pri
ma
ry
Se
con
da
ry
Soon to be:
o Media Master o East Coast Cable Solutions,
NYC o CSS TV, Addison TX o Elm Systems, San Jose CA o M-Co LLC, St. Louis MO o Judge Group, King of Prussia PA
Certified REACH Integrators + Linear Content Integrators
*Adcomm also known as Mediaworks
Samsung Hospitality TV Monthly Dispatch August Issue
Marketing Digest HTV Toolkit Calendar
4
T3 Field Sales Managers Territory Map
Northwest
Chuck Burmeister
Based in Colorado
Southwest
Jay Farber
Based in Arizona
West Coast Director
Shawn O’Connell
Based in Southern California
North Central
P.J. McLaughlin
Based in Illinois
South Central
Cheryl McGinty
Based in Maryland
Southeast
James Rose
Based in Ridgefield Park, NJ
Northeast
Marco Serrano
Based in Maryland
Mid Atlantic
TBD
Northeast/Central Director
Elizabeth Amorese
Based in Ridgefield Park, NJ
Mid Atlantic/ Southeast Director
Jack Flaherty
Based in Ridgefield Park, NJ
Also handles Las Vegas
Samsung Hospitality TV Monthly Dispatch August Issue
Marketing Digest HTV Toolkit Calendar
August 2017
Samsung Hospitality TV Monthly Dispatch August Issue
No Events
Marketing Digest HTV Toolkit Calendar
September 2017
BITAC Symposium (9/10-9/12) Ojai, CA Hilton Engineering & Housekeeping Director’s Conference (9/19-9/21) San Diego, CA Red Roof Inn Conference (9/24-9/27) New Orleans, LA
Samsung Hospitality TV Monthly Dispatch August Issue
BITAC Symposium Ojai, CA
Hilton Engineering & Housekeeping Conference San Diego, CA
Red Roof Inn Conference New Orleans, LA
Marketing Digest HTV Toolkit Calendar
October 2017
Marriott MINA & Full Service Owners Conference (10/7 – 10/11) San Francisco, CA Hilton Global Owners Conference (10/10 – 10/12) Dallas, TX Kimpton Technology Conference (10/18 – 10/19) Huntington Beach, CA
Samsung Hospitality TV Monthly Dispatch August Issue
Marriott MINA & Full Service Owners Conference San Francisco, CA
Hilton Global Owners Conference Dallas, TX
Kimpton Technology Conference Huntington Beach, CA
Questions? Comments? Suggestions? Contact Ann Kim.
Product Marketing Manager [email protected]
201-783-3954