Hospitality & Technology

101PAUL CONLEY, PH.D.

The most pressing question in

hospitality distribution.

Who is this creepy guy?

Heads in Beds

Concepts and Systems

Finding the balance

Innovation

and Design

Systems and

Infrastructure

Finding the balance

Innovation and

Design

Systems and

Infrastructure

Finding the balance

Client’s

Capacities

Three keys

Identification of client’s business

Importance of yield management

Awareness of interaction of systems

Business Models

Real Estate

TransactionsManagement

Fees

Transaction

FeesAdvertising

Fees

Software

Licensing

Blackstone “Flips” Real Estate

Yield Management

Airlines pioneered the science of “yield

management.”

Data has always been “big”

Historical

Competitive

Reservations

Identify and stratify customer types

Unbundle products and services

Monetize the Pool

Time Out – Los Angeles

Data Collection

and/or Transport Consumer

Shopping and Booking

ExtranetHotel Systems

Distribution and Data

Switch Service

Property.comWeb Site

Brand.comWeb Site

OTAOnline Travel

Agency

MSEMetasearch

Engine

GDSGlobal

Distribution System

Business Intelligence Application

Extranet

RMSRevenue

Management System

PMSProperty

Management System

CRSCentral

Reservation System

Channel Management

Function

DAMDigital Asset

Management

Booking Engine

Call Center

RMS: Revenue Management

System

PMS: Property Management System

Comprehensive software application

Sales and planning

Reservations and Rooms Control

Point of sale

Guest folios

Food and beverage

Time cards, HR and Payroll

Pay TV

Guest card keys and door locks

Telephone

Wi-Fi billing

Housekeeping organization

Credit Card payment

Distribution

Revenue Managers

Inventory and Pricing

Rooms Control

Reservations processing

Front Desk

Guest check in/out

CRS: Central Reservation System

Rates, rules, room types, availability and

reservation information

Primary system for shopping and

booking (TA, OTA)

CRS are built to accommodate

shopping requests from multiple

distribution points

Business Intelligence Application

Channel Management

Switch: DHISCO

Distribution Hospitality Intelligent Systems Company

.....the “single largest processor of electronic hotel transactions” at more than eight

billion a month, according to the company, and claims as clients 100,000 hotel

properties and more than 300 brands spanning 200 countries.

Digital Asset Management

Property.com

Booking Engine

Brand.com

Actually, Brands.com

Metasearch Engines

OTA: Online Travel Agency

GDS: Global Distribution System

Reservation systems used by travel agents

Back end reservation system used in part by OTA’s

Comparative hotel shopping data for pricing reports

Switch Service

Property.comWeb Site

Brand.comWeb Site

OTAOnline Travel

Agency

MSEMetasearch

Engine

GDSGlobal

Distribution System

Business Intelligence Application

Extranet

RMSRevenue

Management System

PMSProperty

Management System

CRSCentral

Reservation System

Channel Management

Function

DAMDigital Asset

Management

Booking Engine

Call Center

Appendix

Industry Sources

Hotel Management

Hotel News Now

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Skift

Tnooz

OTA: Open Travel Alliance

WTTC’s latest annual research, in conjunction with our partner

Oxford Economics, shows Travel & Tourism’s contribution to world

GDP grew for the fifth consecutive year in 2014, rising to a total of

9.8% of world GDP (US$7.6 trillion). The sector now supports nearly

277 million people in employment – that’s 1 in 11 jobs on the

planet.

Story Practice Consulting

Paul A. Conley, Ph.D. has extensive experience in product development, program management, operations, and account management in diverse organizations from Fortune 100 corporations to start-ups. Paul has worked successfully with global and local teams within Sabre, Galileo, Moving Station, Cendant, TravelClick, LXR, Pegasus Solutions.

Paul has used story to lead teams, research and define customer requirements for technology products, and create customer experiences. Paul's business experience and academic background combine theoretical as well as practical aspects of design, implementation, and change management.

Education:Ph.D. Mythological Studies with an Emphasis in Depth PsychologyPacifica Graduate Institute, Carpinteria, CA

M.S. Communication, Communication SystemsNorthwestern University, Evanston, IL

BBA, Business AdministrationLoyola Marymount University, Los Angeles, CA