horticulture 2014 horticulture and starting materials policy letter horticulture andré...
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Horticulture 2014
HORTICULTURE AND STARTING MATERIALS
policy letter horticulture
André Nieuwenhuijse
Senior officer horticulture
Horticulture 2014Ministry of Economic Affairs2
Dutch Horticulture and Starting Materials• Global player
• Generating a wide range of products, including seeds, seed potatoes, fruit and vegetables, flowers, plants, flower bulbs and nursery products.
• Responsible for some 40% of total turnover in agriculture every year = 7,9 billion Euros in 2012.
• And an export of almost 20 billion Euros in 2012 (contribution to the surplus of Dutch trade balance = 20%).
• Contributes to sustainable solutions - food security and safety, water, energy, health and well being and a green environment.
Horticulture 2014Ministry of Economic Affairs3
The Golden Triangle
The interaction of production, trade, plant breeding, supply, research, the government, banks in Public Private Partnerships
The Golden Triangle
Research institutes
Industry
Government
Horticulture 2014Ministry of Economic Affairs4
ENTERPRISE POLICY
Ambition – The Netherlands should be the location:• Where enterprises can grow and innovate• Where knowledge flows• Where sustainable solutions are being developed
How?By generic policies – fiscal policy, less regulation, education
And by the focus on our strengths: 10 top sectorsMore scope for businesses
Horticulture 2014
ENTERPRISE POLICY
High tech
Life Sciences Agri&Food
Logistics
Chemicals
CreativeIndustry
Water
Horticulture
Energy
Science & Education Government
Companies
Horticulture 2014Ministry of Economic Affairs6
Policy Letter Horticulture
3 Ways to realise the perspective of Dutch Horticulture:
1. Further internationalisation and cooperating value chains2. Greater sustainability in production chains3. A spatial restructuring of greenhouse horticulture
Horticulture 2014Ministry of Economic Affairs7
Further internationalisation and cooperating value chains
• International competition
• Developing new business models with distinctive products
Horticulture 2014Ministry of Economic Affairs8
Further internationalisation and cooperating value chains
Actions:• Chain innovation program • Proposals to adjust the single Common Market Organization
(sCMO) fruit and vegetables.• Producer and branch organizations under the new CAP
Horticulture 2014Ministry of Economic Affairs9
Greater sustainability production chainsMore sustainability and innovation:• Reducing environmental burden of nutrients and plant protection
products on surface waters.
Actions:• Market introduction innovations guarantee scheme. • Knowledge vouchers.
Horticulture 2014Ministry of Economic Affairs10
Greater sustainability production chainsEnergy transition in a new phase: • Greenhouse horticulture: energy-saving champion• Making use of the geothermal potential in the greenhouse sector• Enhancing energy conservation in the region through partnerships
with businesses in and outside the sector.
Horticulture 2014Ministry of Economic Affairs11
ENERGY SAVING – INTEGRAL APPROACH
• One integral approach with 7 strategies and goals for 2020
ENERGY SAVINGENERGY SAVING
SOLARENERGY
GEOTHERMALENERGY
BIO FUELSLIGHTCULTIVATIONSTRATEGY
BETTER ELECTRICITY
BETTER CO₂
SUSTAINABLE ENERGY SOURCES SUSTAINABLE ENERGY SOURCES EFFICIENT USE OF FOSSIL ENERGY
EFFICIENT USE OF FOSSIL ENERGY
CO2CO2
Horticulture 2014Ministry of Economic Affairs12
Concluding remarks
Perspective of Dutch Horticulture
• Further internationalization• Cooperating value chains• Sustainability in the whole chain• Market renewal and new business models
Especially working together....
Thank you for your attention...