horror film posters analysis

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HORROR FILM POSTERS ANALYSIS By Craig Paul Horror Film Posters Analysed: Shutter

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Page 1: Horror film posters analysis

HORROR FILM POSTERS ANALYSIS

By Craig Paul

Horror Film Posters Analysed:Shutter

Page 2: Horror film posters analysis

Previously known films mentioned. Giving the film a boost of advertisement by saying that people who worked on previous successful films have worked on this one, in hopes to boost their target audience. This could be happening because people who watched the films mentioned might give this new film some leeway as they liked the previous films.The layout and the colour scheme of this film poster are prime examples of a good horror stereotype. This is because the colours used are only dark and gruelling colours giving off an ominous effect, sort of trying to make the spectators feel uneasy. Depending of the preferences of the individual, this feel of uneasiness could be what draws them to the horror and implores them to watch the film.

Adding onto the colour scheme, the only outstanding colours on this media piece is the text which is in white. This is to draw attention to the writing to get the name of the film known and also draw attention to the previously mentioned successful films in hopes to convince the viewer to watch this film. The other piece which pops out is the image which is of a white face but if looked closer at, you will see that there is in fact a multitude of colours but it is done in a bright setting that it gives a ghostly appearance, emphasising a horror genre.As there can be in magazines, there is a short and snappy slogan which gives a big impact to the audience when they read it. “THE MOST TERRIFYING IMAGES ARE THE ONES THAT ARE REAL” is the slogan used in the poster. Although it is short, it, like the rest of the text, is in all capitols connoting that it is a very serious thing, that it shouldn’t be taken lightly.

Page 3: Horror film posters analysis

The way in which the colours have been incorporated into this poster, is to draw attention to the title. It does this by having very bland colouring in the main image, on the clothes of the characters, of the room etc. and the title of the poster is really the only thing that stands out since it is the only vibrant colour.

This poster’s slogan is very short but has a profound effect. There are a few words in there which can stand out and they are “EVIL” to which people will immediately think that and know that something bad will happen. And the other is the phase “ON THE OTHER SIDE”. Generally on the other side has n meaning to it, but when placed with the word evil, it can denote things like people thinking of hell, since that’s where evil goes on the other side once dead.

The posture of the actors on the poster is very indirect. This is meaning that normally, the main focus for the characters of the poster would be to look into the audience as if they can see the audience, however, sticking to the slogan, the characters of this poster are looking downwards, looking in “on the other side”. This could connote that they are aware of what is happening at that time but the audience do not. Subconsciously, the audience will want to what the characters are looking at as they know something the audience doesn’t.

Page 4: Horror film posters analysis

The colouring of this poster is very limited. There is really only two colours that is used in this poster and not many can pull it off. This one makes it work however. It makes it work be cause of the simplistic shape that the white colour has made. It also uses the writing in the middle of the shape. The white writing along with the scruffy font and unorganised position, is given an eerie look towards it and is emphasised by the stone black background.

The slogan for this poster doesn’t just incorporate the words above, it uses the title itself. For the start, it is very directive, as if saying that what happens in this film can and will happen to anyone who reads the poster. Using the powerful word “DIE” it automatically draws attention to itself. And now the title itself if of course referring a common, everyday shape, the ring.

One more thing which can be said about this is the faint linings going across the poster. These represent the static of an old video tape, which was a common everyday use. This can reinforce the belief that there is more chance of it happening to the audience.