PRODUCT:

Horlicks is the name of a company and of a malted milk hot drink

• Unlike similar drinks, such as ovaltine, Horlicks is not a dry blend of malt extract and milk powders.

• Regular Horlicks contains Wheat Flour, Malted Barley, Dried Skimmed Milk, Dried Whey, Sugar, Calcium Carbonate, Vegetable Fat, Salt, Vitamins, Ferric Pyrophosphate, and Zinc Oxide.

•  Horlicks drinks provide the following essential nutrients:  Proteins, Carbohydrate, Fat, Vitamin A, Niacin, Vitamin B1, VitaminB12, Vitamin E, Vitamin B6, and Iron & Calcium

• It is manufactured by GlaxoSmithKline in the 

• United Kingdom, 

• South Africa, 

Product Price

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• New Zealand, 

• Bangladesh, India, Pakistan 

•  Jamaica,

• and under licence in the Philippines and Malaysia.

Appearance & Taste

• The powder quite a rough, lumpy texture a bit like flour.

• The drink is a lovely light brown drink, which is quite velvety and smooth to drink.

• The taste is instantly of malt, and it has a lovely distinctive rich taste, which lingers in the mouth, it is not too strong nor too sweet. 

• There is a strong smell of malt

• How to make a mug of Horlicks

• How to make a mug of Horlicks make the drink you simply add two or three spoonfuls of the light beige colored powder to your mug, and then add hot (not boiling) milk and stir.

• In the UK, aHorlicks Original is prepared with hot milk.

• Light ,Malt Chocolate and Caramel dream are prepared with hot water.

• How to make a mug of Horlicks make the drink you simply add two or three spoonfuls of the light beige colored powder to your mug, and then add hot (not boiling) milk and stir.

• In the UK, aHorlicks Original is prepared with hot milk.

• Light ,Malt Chocolate and Caramel dream are prepared with hot water.

UNITED KINGDOM

Bottle Stick

Horlicks original (Malt) 500 g, 300 g, 200 g

Light Malt Chocolate 500 g, 300 g 32 g

Horlicks Light 500 g, 300 g 32 g

INDIA

Variant Flavours

Horlicks Malt, Vanilla, Toffee, Chocolate, Elaichi

Junior Horlicks 123 Vanilla, Chocolate

Junior Horlicks 123 Honey

Women’s Horlicks Chocolate, Caramel

Mother’s Horlicks Chocolate

Horlicks Lite Honey

Horlicks Creams & Biscuits Strawberry, Chocolate

Horlicks Cornflakes Chocolate , nut , Cereals

Horlicks NutriBar Chocolate, Honey

SOUTH EAST ASIA

• In some countries, such as the Philippines and Malaysia, Horlicks was also sold as milky-chocolate-flavoured discs in paper packets, which were then eaten as candy.

• It sold in large glass and tin containers. It is also available in 1.5 kg refill packs. "Taller stronger sharper" is its slogan.

• Horlicks Nutritious Malted Drink 3 in 1 is a nourishing malted food drink, combining the nutritional goodness of malted barley, wheat and milk that is quick and easy to prepare. 

• Pour the contents of one sachet into a cup and add 200ml hot water.  Stir well and enjoy the delicious goodness of Horlicks 3 in 1.  Not suitable for infants below 1 year old.

AFRICA

Bottle Refill pack

Original Malt 250 gm 500 gm

Chocolate 250 gm 500 gm

Light (25% les fat) 250 gm 500 gm

DISTRUBTION (INDIA)

• It has a strong marketing network in India comprising over 1800 wholesalers and direct coverage of over 4,00,000 retail outlets.  Horlicks sales have been strong in the south and eastern markets which contributes about 46 per cent and 47 per cent of the total sales. Milk-deficient South and East preferred white liquid powders (Horlicks, Viva, and Complan) as the drink could be prepared with hot water.

Hong Kong

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Wholesalers

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In Hong Kong, Horlicks is known better as a café drink than as a sleeping aid. It is served at cha chaan tengs as well as fast-food shops such as Café de Coral and Maxim’s Express.

It can be served hot or cold, and is usually sweetened with sugar.

It is almost always made with warm milk, and ice is added to it if a cold drink is desired

PRICE

• India has the largest no. of variants.

• UK market for Horlicks mainly focuses on “good night sleep” product.

India: 200g pack: INR150

UK: 200G pack: INR218

• PACKAGING INDIA

Pan India it was a health drink that had no parallel. In the 70s and the 80s the packaging was very utilitarian and minimal. It used to come in a glass bottle and the packaging was not at all exciting