HootSuite Enterprise and Webtrends On-Demand

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Calculate Your On-Site Social Media ROI AutomaticallyThe HootSuite Integration with Webtrends connects social media messages to website conversions and statistics, allowing organizations to optimize their social tactics and compare social media ROI against other digital channels. By connecting the origin of message with the point of conversion, Webtrends On-Demand users and marketers how have access to actionable data to optimize the impact of their social media strategy. Take the guesswork out of the equation and close the loop on your social-to-website conversion data.

The HootSuite-Webtrends integration is available to HootSuite Enterprise and Webtrends On-Demand customers worldwide. Visit hootsuite.com/webtrends for more information.

What does the Integration Measure?

By using Webtrends and HootSuite Enterprise together, any team, department and organization can gain access to powerful data on the ROI of social engagement, answering critical questions on:

�� Message Efficacy: Which message types result in the highest number VM�JVU]LYZPVUZ&�>OH[�HYL�[OL�ILZ[�WYHJ[PJLZ�MVY�PUJYLHZPUN�ZWLJPÄJ�VU�site actions? Which words drive the most conversions?

�� Social Account: Which Twitter account is the source of the most ]HS\HISL�^LIZP[L�[YHɉJ&�0Z�[OLYL�H�I\ZPULZZ�JHZL�[V�PU]LZ[�TVYL�resources in organic online engagement?

�� Social Networks: Which platform is providing the greatest return on the brand page: Facebook, Google+, LinkedIn, Twitter? Where is engagement weak, and where is it strong?

�� Time of day:�>OPJO�[PTL�VM�KH`�PZ�TVZ[�LɈLJ[P]L�[V�KYP]L�OPNO�X\HSP[`�[YHɉJ�[V�[OL�^LIZP[L&�>OLU�PZ�[OL�[HYNL[�H\KPLUJL�VU�ZVJPHS�HUK�looking to buy?

(YTLK�^P[O�[OLZL�KLLWLY�PUZPNO[Z�HUK�JVUULJ[PVUZ�[V�ZWLJPÄJ�HJ[PVUZ��`V\�^PSS�IL�HISL�[V�LUNHNL�^P[O�`V\Y�J\Z[VTLYZ�HUK�PUÅ\LUJLYZ�TVYL�LɈLJ[P]LS`�MYVT�^P[OPU�[OL�/VV[:\P[L�KHZOIVHYK�

“HootSuite’s integration with Webtrends allows Gogo to automatically track the ROI on our social media engagement across Twitter, Facebook, and Google+. By pulling key social data from HootSuite into Webtrends, we now know when to reach out to our followers, which social network works best, and what types of posts get the best response.”

Linda Ramsey Vice President of Integrated

Marketing at Gogo

Learn More:

To learn more about using Webtrends with HootSuite Enterprise, visit:

hootsuite.com/webtrends

+

HootSuite Enterprise and Webtrends On-Demand

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How Much Does it Cost?

There are no additional charges associated with this integration - it is available without charge to both HootSuite Enterprise and Webtrends On-Demand customers.

Integration Details

�� The HootSuite-Webtrends integration provides access to granular TL[YPJZ�VU�[OL�LɉJHJ`�VM�ZVJPHS�UL[^VYRZ��ZVJPHS�WYVÄSLZ��HUK�OLSWZ�you optimize your posting schedule.

�� Analyze conversions rates to discover strengths and weaknesses in messaging, allowing you to make informed decisions on how best to optimize your social strategy and team structure.

�� HootSuite’s streamlined publishing capabilities integrated with Webtrends’ advanced and easily customizable analytics provides businesses with actionable data that connects social tactics to any success metrics tracked across social properties.

�� “Set it and forget it” - the integration can be quickly set up and results are automatically tracked, eliminating the need for manual tracking parameters.

�� All reporting on social metrics for messages posted through HootSuite is seamlessly rendered in Webtrends.

Setup Steps

HootSuite Enterprise clients using Webtrends On-Demand who wish to take advantage of this integration are encouraged to email WebtrendsVIP@hootsuite.com with the following information:

�� HootSuite Account Name and Account Admin Email Address

�� >LI[YLUKZ�(JJV\U[�5HTL�HUK�+LZPYLK�7YVÄSL�MVY�YLWVY[Z�[V�IL�HKKLK�[V

Your HootSuite account will be activated and the integration report pack ^PSS�IL�HKKLK�[V�[OL�HWWYVWYPH[L�>LI[YLUKZ�7YVÄSL�^P[OPU����OV\YZ�VM�receiving this information in the proper format.

Any team, department, or organization can gain access to powerful data on the effectiveness of their social media engagement, answering critical questions on social ROI.

Contact the HootSuite Business Team for more information:Phone:������������� ���Twitter: @hootbusinessEmail: am@hootsuite.comChat Live: hootsuite.com/enterprise

HootSuite Enterprise and Webtrends On-Demand

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Integration Sample Reports

The following images are sample graphs of the reporting functionality available within Webtrends as a result of the HootSuite integration.

Message by Send Day of Week: Webtrends two-dimension conversion report broken down by the social message that drove the conversion activity on ZWLJPÄJ�^LLR�KH`Z.

Social Network Type: Webtrends conversion report broken down by the ZVJPHS�UL[^VYR that drove the visits/conversions.

Send Hour: Webtrends conversion report broken down by the ZLUK�OV\YZ�that were most successful in KYP]PUN�ZP[L�[YHɉJ�HUK�JVU]LYZPVUZ�