Case StudyGeo Search

Advanced Geo SearchA Step-by-Step Guide

HootSuite University: learn.hootsuite.com | twitter.com/hootsuite_u

IntroductionThe ability to filter search results by proximity is truly one of the most

valuable features of geo-location technologies. As social media becomes

increasingly mobile, the importance of geo-search and geo-location will

continue to grow. Potential customers with geo-capable phones are quick

to search out venues nearby. Tap into an interested audience and make sure

they find your business.

This HootSuite Guide to Advanced Geo will demonstrate ways in which you

can use the enhanced geo-capable features in the HootSuite dashboard to

search out potential new customers, participate in geo-location activities and

engage with a local audience.

Part One: Setup and save a stream with your current Geo-location

Step 1: Choose the word or phrase you’d like to search for then click the

target; this will populate the stream.

Step 2: Your search will pop up in a new window.

Step 3: Save the Geo search results as a stream. Your dashboard will now

include a column for your search stream.

1

321

Case StudyGeo Search

Advanced Geo SearchA Step-by-Step Guide

HootSuite University: learn.hootsuite.com | twitter.com/hootsuite_u

Part Two: Finding the geocode for the location you’d like to search

Step 1: Head over to maps.google.com

Step 2: Access Google Maps Labs which can be found under ‘Maps Labs’

Step 3: Enable either of the apps highlighted in the image below

Step 4: Use the app you’ve enabled to get the geocode with “LatLng Tooltip” the

geocode will appear on mouse-over. The “LatLng Marker” will allow you to place

a marker at your chosen location on right click this is the tool used below

Step 5: Set your Marker with a right click as seen below or record the latitude

and longitude listed on mouse-over

Step 6: Copy the longitude or latitude from the marker by highlighting it from

the yellow box

2

NOTE: Make workflow faster, easier and

ensure time savings in the future by recording

the geocodes of important cities and areas for

your organization in a spreadsheet to prevent

having to repeat this step.

2

1

3

4 5 6

Case StudyGeo Search

Advanced Geo SearchA Step-by-Step Guide

Follow up: twitter.com/hootsuite_ulearn.hootsuite.comlearn@hootsuite.com

The HootSuite Library has many more resources to help you make use of the advanced tools and functionality in the HootSuite dashboard. You’ll find Case Studies, Info Sheets and White Papers designed to make your social media

campaigns and initiatives more efficient and effective. HootSuite University - learn.HootSuite.com is also a valuable resource, or send us a note directly at learn@HootSuite.com or @hootsuite_u.

HootSuite University: learn.hootsuite.com | twitter.com/hootsuite_u

Part Three: Inputting your new geocode into a HootSuite search column

Step 1: Open up your HootSuite Dashboard to the Search Stream you saved

in part one. Click the dropdown arrow in the top right. Click ‘Preferences’ to

access the preferences of this search stream and alter the geocode

Step 2: Highlight the existing geocode and paste the newly found geocode in

it’s place.

Step 3: You now have a saved search stream for the geocode you’ve inputted.

TIP: Get to know geo while you’re on the go. As a consumer yourself,

start engaging with the different geo-technologies available to learn how it

all works, and see how others reach out and engage with you. This insider-

insight will help you make the most out of geo for your growing business.

3

!

1 2

Follow up: twitter.com/hootsuite_uSign up for HootSuite University atlearn.hootsuite.com

The HootSuite Library has many more resources to help you make use of the advanced tools and functionality in the HootSuite dashboard. You’ll find Case Studies, Info Sheets and White Papers designed to make your social media

campaigns and initiatives more efficient and effective. HootSuite University - learn.HootSuite.com is also a valuable resource, or send us a note directly at learn@HootSuite.com or @hootsuite_u.

NOTE: Any spaces in this area will cause

Twitter’s API to return an error

NOTE: You can change the range

around your geocode (example:

from 25km to 50km)

Begin your certification today —