HootSuite Advanced Geo Search ~ A Step-by-Step Learning Guide

Download HootSuite Advanced Geo Search ~ A Step-by-Step Learning Guide

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This HootSuite Guide to Advanced Geo will demonstrate ways in which you can use the enhanced geo-capable features in the HootSuite dashboard to search out potential new customers, participate in geo-location activities and engage with a local audience.

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  • Case StudyGeo Search

    Advanced Geo SearchA Step-by-Step Guide

    HootSuite University: learn.hootsuite.com | twitter.com/hootsuite_u

    IntroductionThe ability to filter search results by proximity is truly one of the most valuable features of geo-location technologies. As social media becomes increasingly mobile, the importance of geo-search and geo-location will continue to grow. Potential customers with geo-capable phones are quick to search out venues nearby. Tap into an interested audience and make sure they find your business.

    This HootSuite Guide to Advanced Geo will demonstrate ways in which you can use the enhanced geo-capable features in the HootSuite dashboard to search out potential new customers, participate in geo-location activities and engage with a local audience.

    Part One: Setup and save a stream with your current Geo-location

    Step 1: Choose the word or phrase youd like to search for then click the target; this will populate the stream.

    Step 2: Your search will pop up in a new window.

    Step 3: Save the Geo search results as a stream. Your dashboard will now include a column for your search stream.

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  • Case StudyGeo Search

    Advanced Geo SearchA Step-by-Step Guide

    HootSuite University: learn.hootsuite.com | twitter.com/hootsuite_u

    Part Two: Finding the geocode for the location youd like to search

    Step 1: Head over to maps.google.com

    Step 2: Access Google Maps Labs which can be found under Maps Labs

    Step 3: Enable either of the apps highlighted in the image below

    Step 4: Use the app youve enabled to get the geocode with LatLng Tooltip the geocode will appear on mouse-over. The LatLng Marker will allow you to place a marker at your chosen location on right click this is the tool used below

    Step 5: Set your Marker with a right click as seen below or record the latitude and longitude listed on mouse-over

    Step 6: Copy the longitude or latitude from the marker by highlighting it from the yellow box

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    NOTE: Make workflow faster, easier and

    ensure time savings in the future by recording

    the geocodes of important cities and areas for

    your organization in a spreadsheet to prevent

    having to repeat this step.

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  • Case StudyGeo Search

    Advanced Geo SearchA Step-by-Step Guide

    Follow up: twitter.com/hootsuite_ulearn.hootsuite.comlearn@hootsuite.com

    The HootSuite Library has many more resources to help you make use of the advanced tools and functionality in the HootSuite dashboard. Youll find Case Studies, Info Sheets and White Papers designed to make your social media

    campaigns and initiatives more efficient and effective. HootSuite University - learn.HootSuite.com is also a valuable resource, or send us a note directly at learn@HootSuite.com or @hootsuite_u.

    HootSuite University: learn.hootsuite.com | twitter.com/hootsuite_u

    Part Three: Inputting your new geocode into a HootSuite search column

    Step 1: Open up your HootSuite Dashboard to the Search Stream you saved in part one. Click the dropdown arrow in the top right. Click Preferences to access the preferences of this search stream and alter the geocode

    Step 2: Highlight the existing geocode and paste the newly found geocode in its place.

    Step 3: You now have a saved search stream for the geocode youve inputted.

    TIP: Get to know geo while youre on the go. As a consumer yourself, start engaging with the different geo-technologies available to learn how it all works, and see how others reach out and engage with you. This insider-insight will help you make the most out of geo for your growing business.

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    Follow up: twitter.com/hootsuite_uSign up for HootSuite University atlearn.hootsuite.com

    The HootSuite Library has many more resources to help you make use of the advanced tools and functionality in the HootSuite dashboard. Youll find Case Studies, Info Sheets and White Papers designed to make your social media

    campaigns and initiatives more efficient and effective. HootSuite University - learn.HootSuite.com is also a valuable resource, or send us a note directly at learn@HootSuite.com or @hootsuite_u.

    NOTE: Any spaces in this area will cause

    Twitters API to return an error

    NOTE: You can change the range

    around your geocode (example:

    from 25km to 50km)

    Begin your certification today