Hooked on photos:

the power of visuals in content marketing

Content marketing is supposed to be engaging, compelling and dynamic.

But if you neglect to include visuals, your content will be about as exciting as this slide.

Content marketing is supposed to be engaging, compelling and dynamic.

However, there’s

a simple

solution to this

conundrum:

photos.

If you want your content to get noticed, photos help

convey your message and catch the eye of your

target audience.

But how exactly do photos

help your digital strategy?

Read on to find out.

1. Photos are the highest

performing content on

social media

Hubspot also reports that

your content will get 94%

more views if you include

relevant images.

 

Help your content take off

by selecting photos that

represent your brand’s

personality and

emphasize/clarify your

position.

“Filler” images

thoughtlessly thrown onto

your blog won’t be as

effective – viewers will

overlook them.

2. Photos add visual

interest to your blog

Featuring relevant and

compelling images on your

blog encourages readers to

click through and share

your content on social

media.

Another bonus of using

images in blogging? They

break up the text.

Readers quickly lose

interest in blog posts that

consist of nothing but huge

paragraphs of text.

Strategically-placed images

make your posts more

engaging, inviting and less

overwhelming. This is a

blog, remember, not a

textbook.

3. Images make it easy to

relay new information

Humans are visual learners.

Instead of overloading audiences

with paragraphs of information,

help them learn through visual

cues.

People want to collect answers and

information ASAP; by visualizing

your content, you’ll help speed up

this process.

4. Photos create and

increase community

engagement

Creating great online content is one thing – but how you choose to

present it is all-important.

Moral of the story? If you want your

content marketing strategy to succeed,

invest in visuals.

www.communicatto.com