Hooduku Inc

We refined SaaS!“SaaS is Solutions as a Service and not just

Software as a Service”

“Collaborate with Hooduku and work with the best” “Raw talent to solve and provide solutions”

“One of the best open source experts to work on a highly visible SaaS service, deliver within budget and timelines and ‘professionally’! ”

Summary• Over 50 years of combined techno-functional experience

building enterprise systems and products for companies like Amazon, SeeBeyond (Oracle), HP, Microsoft, several startups and industry verticals such as Baker Hughes, Eaglerock Energy & American Midstream, CISCO & Netgear

• Background and experience building enterprise application integrations, Systems integration, Data mining, Big data analytics , Data visualization products and solutions

How can we help? • We can help startups, medium and large enterprises to

quickly adapt to new game changing and disruptive technologies such as Cloud and big data.

• With background in both startups and enterprise companies, can deliver turn key products and solutions from concept to implementation for cloud and traditional data centers

What we are not?We are “not” buzz word experts.

Skills & ExpertiseAgile Methodologies/Project ManagementSoftware Project ManagementExecutive ManagementProcess ImprovementWeb DevelopmentProject ManagementStrategic PlanningBusiness Process ImprovementBusiness Process DesignWeb ApplicationsUser InterfaceProgram ManagementProject CoordinationUser ExperienceBusiness AnalysisMobile ApplicationsBusiness Process Re-engineeringBig Data (Hadoop)Software DesignDesktop Application DevelopmentData ModelingE-CommerceMulti-Tenant/Multi User PlatformCloud IaaSAmazon Web Services (AWS)Rackspace Cloud/HP CloudMicrosoft Azure

Specialization• We specialize in providing tangible technical/business solutions, which impacts employee/staff productivity measured immediately, but will deliver substantial returns gradually over 3-6 months or longer.

Cloud Computing PracticeWhat we bring to the table

We offer following Cloud & Virtualization services,

• Cloud Focused Consulting Services• Infrastructure on Public Cloud• Building Private Cloud (POC only)• Cloud Management Setups• Big Data Setups• Infrastructure Management and

Support• Custom Software & Solutions for

Cloud• Deploying Package Apps for Cloud

Reduce operational cost of your existing IT infrastructure incrementally by starting from low cost/low risk navigating around more advanced services. Build Customized Solutions - Get efficient and cost effective solution, based on your current IT and business needs, and corresponding ROI.

“Whether you are a startup business looking for a low cost highly scalable hosting solution or a Medium/Large business looking for a geographically distributed and reliable cloud infrastructure, for your compute, storage and networking needs; We can help transform your ideas into reality.”

How do we do it?

Cloud ComputingPlexiCloud/Hooduku Cloud• Architected and built multi user cloud hosting service

for Hooduku Cloud. One of the earliest and only cloud hosting solution for SMB segment.

• Helped customers to migrate to Cloud providers such as Amazon AWS, Rackspace Cloud and Windows Azure from traditional shared servers, VMs and dedicated servers.

Linux Foundation• Migrated user generated content such as images and

video to AWS S3• Built and implemented backup strategy for the web

assets• Built BI reports for Linux events leveraging enterprise

CRM and Pentaho. Both deployed on Amazon AWS IaaS.

• Built mobile apps to use in Linux events world wide.• Architected and built an end-end highly scalable and

available/visible web asset for one of the largest technological non- profit organization

• Scaled an Open source CMS like Joomla by natively supporting Mysql Master/slave architecture.

3D-Media Group• Built Custom Social media based web app leveraging

the expertise I had on Joomla and Hooduku Cloud to serve media and exhibitors.

• Enabled the service on mobile devices and built location/geo aware applications to help attendees navigate the new location. II2P

• Helped build the self serve Help desk and knowledge base portal – similar to Service Desk/Service Now.

• Contributed to building enterprise class workflow engine for the portal.

Startups & SMB• Have helped several startups to adapt to Cloud, build

SaaS services leveraging open standards, frameworks and libraries covering CRMs & loyalty programs.

• Helped customer host/migrate custom apps and solutions on Amazon AWS, Rackspace Cloud and Gogrid

• Built enterprise grade monitoring tools to monitor both cloud and non-cloud assets from a single dashboard and control panel.

Microsoft & Joomla Organization• The first and the only team to support Joomla platform/CMS on Microsoft Azure Cloud platform.• Helped Microsoft partners build web assets leveraging the solution we architected and built.• Hooduku is gold sponsor for Joomla project.• Implemented and rolled several enterprise class web apps for customers like EcoInsight & Brown Printing Press

Big Data – Hooduku Landscape

Relational

Operational

..more

Analytics

..more

As a Service

..more

Infrastructure

AppsOperational Intelligence

SplunkNew Relic ..more

Data as a Service

FICO

..more

Ad / Media

Linux Events

IAEEBusiness Intelligence

Oracle SharepointSAP/Business Objects

..more

We have implemented Big data solutions four clients. Hire the experts to provide the flawless solution for your big data problem. Our Big data landscape shows the areas of our expertise currently.

Big data Solutions

• In year 2006 – built a verticalized search engine for employers and job seekers. The Nutch Search engine was customized to provide the search capabilities.

• Hadoop clusters were used to run parallel job crawlers and custom crawlers.

• Drupal CMS was the front end to show filters and search results.

• Project was shelved in 2007, since the idea was new and lack of funding.

Xervmon: Cloud Management analytics• Leveraged Hadoop Clusters to run map reduce jobs to execute

projection algorithm and store real time costprojections in sharded mongodb in order to scale projections on large data sets

• Helped Build data visualization charts leveraging D3 and Google Charts leveraging LAMP Stack – custom app.

• Currently extending the architecture to support Graphite DB, Hadoop and mongodb to support System and application perf. stats.

• Built a home grown data collection engine to support multiple cloud providers such as Amazon AWS, Rackspace Cloud, HP Cloud, Softlayer and several ISPs such as Timewarner and Comcast.

• Helped build home grown Analytical framework to project costs on dynamic costing scenarios for Cloud within in SME segment.

• Currently team is executing plan to provide enterprise grade turn key cloud management solution.

Big data technologies allow you to deal with massively large data sets. Technologies like Hadoop, Pig, Hive, R and many others are there to help you overcome limitations of capturing, storing, search, sharing, analyzing and visualizing of large datasets.

We can help you configure and deploy such technologies to suit your particular needs.

Mobile Apps• We have developed several Big data enabled apps for Apple and Google Play devices.• Several apps developed by us is available on Itunes or Google Play store.

Industry - Oil & GasSparkEnergy• Hooduku Consulted to help the customer find gaps in

existing enrollment process, which delayed the enrollment and on-boarding process

• Helped build an end-end commercial customer enrollment process integrating the call center, customer relations and the home grown energy platform covering pricing engine and Customer relations management.

• In the end – the new system improved the enrollment, on boarding process and eventually sales by 25%.

American Midstream• Integrated oil inbound and outbound data from oil

fields into Sharepoint infrastructure for reliable and quick data access.

• Enabled and rolled out services to field staff on mobile devices increasing productivity and saved additional delay in data entry.

• Developed BI reports to help C level executives make right decisions.

Chris Thomas – IT Director“Hooduku team have raw talent in understanding client

concerns and building relationships.”

Eagle rock Energy• Helped field staff to be productive by integrating the capture/list/search of daily oil production/refinery, accounting and refinery assets with Sharepoint Portals• Enabled and rolled out services to field staff on mobile devices increasing productivity and saved additional delay in data entry.Baker Hughes• Built Enterprise wide knowledge portal that linked data from

variety of data sources and delivered to field users access on any data, from any where and any how.

Peter Jackson (Project Manager)“Hooduku was hired to create an enterprise wide knowledge

portal that linked information and business data from a variety of sources, including static documents, SQL databases and an SAP database. We had an idea of what we wanted to achieve, but were unsure of the database links and other functionality that would be required. Hooduku team listened carefully to our explanations, and worked with us to better define our needs, frequently suggesting new and innovative approaches. They brought a wealth of prior experience and was able to guide us through any potential pitfalls. They also integrated workflow capabilities to help streamline existing manual processes. Altogether a very good customer experience that definitely provided value for our organization.”

Technology - ProductsHP – PartnerDirect/Ecommerce• Helped build partner portals to provide

competitive tools and products to sell HP products across Americas (US/Canada and Latin America).

• Helped build tools to improve productivity tools to sales, there by increasing sales by 5-7% year over year.

HP – Sales COMP IT• Multi-million dollar & highly visible global tool

from ground up, collaborated with techno functional teams across 3 regions and over 25 countries to architect, develop and implement Quota Execution for Sales Teams (QuEST) to streamline sales assignments (Accounts, Territories), quota, generation of sales letters and Outbounds.

• Exceeded C-Sat scores by 10% year over year, helped sales teams to be more productive & improving sales by 15 % across the organization covering all major business units

• Assisted with project economics: risk management, planning and budgeting

SeeBeyond/Sun/Oracle• Hooduku team led and architected best in class

enterprise grade ETL product• Hooduku team led and managed the ETL

integration with Integrated Composite Application Network (ICAN) product suite.

• As part of solution implementation, Hooduku collaborated with teams within SeeBeyond Services, VISA and GM to process and transform million transactions/sec data ware house.

Microsoft• Hooduku helped the sales/business and

evangelist teams to develop battle cards, competitive analysis and demos for Biztalk suite of products

• Using competitive battle cards, Microsoft sales were able to make inroads into competition landscape and improved the sales chances.

Q & A• Thank You

Partial Clients