HOODOO

HOODOO

3 Situation Anaylisis 7 Strategy9 Demographics11 Media13 Creative 19 Conclusion21 Style Guide

3 Situation Anaylisis 7 Strategy9 Demographics11 Media13 Creative 19 Conclusion21 Style Guide

3 SITUATION ANAYLISIS

THEPROBLEM

•Hoodoo’s biggest competition are kids weekend sports. Families will choose to enroll their children in non-snow sports for the sake of convenience and flexibility. They would rather not make the trip up to the mountain and stay local on the weekends.

•Currently, Hoodoo’s website is hard to navigate making it difficult for potential customers to effectively use the site.

•Local weather forecasts pose a problem for ticket sales because the forecasts are not always accurate. Customers rely heavily on the news when making the decision whether or not to spend the day on the mountain.

•As of now Hoodoo’s advertisements do not effectively

communicate with its target audiences.

4SITUATION ANAYLISIS

4 5 SITUATION ANAYLISIS

6SITUATION ANAYLISIS

Hoodoo can solve its problems by creating awareness through a widespread of media outlets and effectively reaching and communicating with their customers.

THESOLUTION

7 AUDIENCE

FAMILIESChildren: toddler to early teen

Parents want to create family memories and share time together

Ages range from 20 years old to early 40s

They want to learn a new sport to enjoy with friends and family

NOVICE SKIERS AND BOARDERS

HOODOODEMOGRAPHICS

8AUDIENCE

9 AUDIENCE

HOODOOPSYCHOGRAPHICS

10AUDIENCE

Families want to find a ski area that will not put too much of a dent in their wallets. For parents, Hoodoo is a place that is not only affordable, but also reliable and safe for their children.

Novice skiers and boarders will find, Hoodoo is a great location for trying to regain their “ski legs.” These novice skiers and boarders are outdoorsy and eager to get back on the mountain.

COMMUNITYAFFORDABILITY

RELIABILITY

11 MEDIA

RADIO•D.J. mentions Hoodoo•Ski lift giveaways during peak hours

SOCIAL MEDIA•Facebook•Twitter•Tumblr account

PRINT•Billboard Magazine

WEBSITE•Redesigned website

•Launch by September

MEDIAMIX

MEDIA

• Contact local youth programs to organize ski and boarding trips

• Set up a group rate

• The kids will be split into levels based on age and skill level

o Little Shredders o Jr. Shredders o Shredders

•TWO 50: 541.736.4544 •YMCA : 541.372.4576•YOUTH CD : 541.372.4576•LANE : 541.372.4576•UO KIDS : 541.372.4576

HOODOO

HOODOO SHREDDERS PROGRAM

FINAL BUDGET

CONTACTS

CALENDAR

12

SOCIALMEDIA

13 SOCIAL MEDIA

Establish a social media intern position· Intern is a college student· Off- or on-site intern

Change Twitter and Facebook icon to either the 75 Anniversary logo or general logo· Important to have a dialogue with potential customers· Utilizing social media will allow Hoodoo to convey its brand personality

Create a Tumblr account Post photos to blog Instructors and other Hoodoo employees write weekly blog posts Intern is in charge of editing and posting these blog posts

14 SOCIAL MEDIA

14 CREATIVE

COASTERS

• Coasters will be distributed to restaurants and bars in the Corvallis, Eugene, Bend and Salem areas

• By providing businesses with coasters, Hoodoo will increase its overall awareness

• The coasters will act as a visual reminder to former customers

HOODOO

15 CREATIVE

BILLBOARDSTATIC BILLBOARDS

• Utilizing billboards will allow Hoodoo to gain more exposure• Billboards will be placed on major Oregon highways• Hoodoo’s static billboards will give the ski area consistent advertisement and will reach commuters

DIGITAL BILLBOARDS

• Digital billboards located in Salem, Corvallis and Eugene (currently being built)• Digital billboards are located in areas that reach a large quantity of potential customers• By using digital billboards, Hoodoo will be able to update the public about snow conditions or any ` deals currently being offered

16 CREATIVE

MAGAZINE ADVERTISEMENTS

• Hoodoo print ads will be two full pages separated by an unrelated page in between (i.e. a story or article)

• Advertising with magazines will allow a specific demographic to be reached

• Provided is a list of magazines that would be beneficial for Hoodoo to advertise with o Eugene Magazine o Portland Monthly o Willamette Valley Life o Northwest Travel Magazine

• Northwest Travel Magazine hopes to include Hoodoo in a travel piece they’re publishing in their winter issue on small ski resorts

PRINTMEDIA

17 CREATIVE

MOUNTAIN

1614 18 CREATIVE

/ MOUNTAIN ABOUT75

WEATHER>

/ / /VISITBUY TICKETS

L O&F

19

• The updated website will enhance customers user experience

• The proposed design is user friendly and visually appealing

• The redesigned website will translate well

to iPads or smartphones

CREATIVE

THEWEBSITE

1816 20 CONCLUSION

By executing this campaign, Hoodoo’s lift ticket sales will increase. The presented plan raises awareness about the ski area while encouraging former customers to return to the mountain. Utilizing magazine advertisements will reach our goal demographic. Billboards both static and digital, will be located in heavily trafficked areas. Continuing to establish relationships with local radio stations will broaden Hoodoo’s advertising.

Through our observations, we discovered Hoodoo’s unique and friendly culture. Currently, Hoodoo’s brand identity is strong, but people who do not normally choose Hoodoo are unaware of its community. We believe the proposed campaign will not only increase revenue, but also help characterize the Hoodoo brand.

OURCONCLUSION

21 CONCLUSION

2018 22 STYLE GUIDE

STYLEGUIDE

20 MEDIA

STYLE GUIDE

GOTHAMWAS OUR TYPEFACE FOR

THESOLUTION HEADERS

BANNERS

THE COVER

COLOR PALLET