Historical Perspective of Malaysian Economy

Source: NEAC

Source: ICT as Driver of Growth in Malaysia, 2010

Malaysian ICT Industry Overview

• Malaysia: US$ 7.9 billion• Singapore: US$ 10.6

billion• Thailand: US$ 5.8 billion• Indonesia: US$ 8 billion• Australia: US$ 34.8

billion

Source: World IT Services and Alliance’s Digital Planet Report 2009

• HoneyTech Sdn. Bhd.–MSC-status company– Started operations in 2010 – Growing distribution hub for Information

& Communications Technology (“ICT”) products in Malaysia

• In Next 3 Years –We aim at reinforcing our position as a

leading ICT distribution hub in Malaysia

Company Background

• Vision– To become a leader in providing Information &

Communications Technology products and value-added services by maintaining a sustainable growth in order to achieve optimal return for shareholders

• Mission– We shall run business along with our prized

customers and suppliers with integrity and professionalism as we realize that profitability is essential for further future growth giving an adequate return to shareholders

Vision & Mission

Team

Haji MahmudChief Finance Officer – CFO• Age 52• Former CFO at CIMB Bank Berhad• 15 years of experience in managing finance and investment capital • Proven track of finance forecasting and projections

Pudussery Chummar Chief Operation Officer - COO• Age 39• Former Director of Operations at Cisco India. • 7 years of experience in Operations and Sales• 3 years of successful leadership in operations and sales at Infosys India.

Letchumi LinChief Human Resource Officer – CHRO• Age 40• Previously worked as Assistant Director of Human Capital Management

at Jobstreet.com

Trishakti RanaDirector of Sales & Marketing• Age 40• Previously hold the position of General Manager at Symentic India• 15 years of sales and marketing experience • 6 years of consecutive sales target completion at Symentic India

Team

Fahad RamzanChief Technology Officer – CTO• Age 40 and graduated from NUST Pakistan in Information Technology• 18 years of experience in IT sector• Previously from IBM Pakistan as Senior Manager specialized in coding

and software development• Made to SEEDCAMP(Barcelona, Spain) round 3 in 2009• Former experience in Network Technologies, Communication Protocols

and IT Innovations

Team

• What keeps us moving?• Having right expertise• Perceived available

opportunities in ICT industry

• Passion for growth• Desire for Creating New

Offerings

HoneyTech Current Performance

“Internet slowed by cyber attack on spam blocker”Source: The Malaysian Insider, 20130

“Malaysia’s independent radios jammed, sites hit by cyberattacks”Source: Lowyat.net, 2012

“More cyber hackers target Malaysia’s small businesses”

Free MalaysiaToday.com, 2013

“Complaints received by CyberSecurity Malaysia found that hacking incidents had risen from 2,123

in 2008, to 8,090 in 2010, and 15,218 in 2011”Source: Maximus Johnity Ongkili (Science, Technology and Innovation Minister)

“Malaysia was ranked 35th place out of the 157 countries that are monitored by Symantec”Source: ZDNet.com, 2013

Future offerings: Being Proactive

Source: T-Systems Malaysia, 2012

Future offerings: Being Proactive

Our new solutions for the next three years:• Design and embed HONEYPOT

security solutions to our products according to the demands of our customers

Our USP for Future

Employ Bees to Protect Your Machines: Honeypots

That Bite Back

What is HONEYPOT

Marketing and Growth

Market Size - Malaysia

Source: Business Monitor international (BMI), Malaysia Information Technology Report 2013

11.2 Million People

(Age Group : 20-45 Years)

Projected ICT Sector Spending for 2013 : GBP

6.57 billion

Computers and PC’s Sales 1st Quarter

2013 : 8,98,000 pcs (up 18% from 2012)

Hardware Sales (2013)

GBP 1.85 billion

Software Sales (2013)

GBP 0.7 billion

4.9 Million Potential

HoneyTech Users(43% of target audience use

computers)

Marketing and Growth

Marketing Strategy

Market Analysis

Customer Needs/Define Market

Company Capabilities

Competition & Market Dynamics

Collaborators & Complementors

Market Selection

Market Segmentation & Selection

Segment Targeting

Product Positioning

Marketing Mix

Product

Price

Place/Distribution

Promotions/Advertisements

Customer Acquisition

Awareness

Interest

Action

Customer Loyalty & Retention

Marketing and Growth

User Acquisitions

LAUNCH GROWTH MATURITY

Word of Mouth & Viral, Blogosphere Referral Badges, Sharable Website Tags

Direct Email• Targeted opt-in email list• Corporate list servers• Conference & Events• Personal finance lists

SEO (Search Engine Optimization)• Organic search• Optimized page markup

Distribution Partners• Affiliate Networks• Mutual Linking Sites

PR• Buzz Marketing• Company Blogs• PR Tactics

Internet Advertising• Overture• Adwords

Marketing and Growth

Growth Strategy

STRATEGY

New Innovation

Diversification

Internal Expansion

Cost Leadership

Internal Growth

Joint ventures / Strategic Alliances

METHODS

Finance Required

TOTAL PITCH = £1,500,000[Expected Return up to 30%]

Selling Price = £679Cost of product = £423

Gross Profit = £256

Sales Forecast 01’-03’MONTH UNITS BILL OF MATERIAL SALES PRICE COS SALES GPJan-01 170.0 £ 423.00 £ 679.00 £ 71,910.00 £ 115,430.00 £ 43,520.00 Feb-01 180.0 £ 423.00 £ 679.00 £ 76,140.00 £ 122,220.00 £ 46,080.00 Mar-01 190.0 £ 423.00 £ 679.00 £ 80,370.00 £ 129,010.00 £ 48,640.00 Apr-01 200.0 £ 423.00 £ 679.00 £ 84,600.00 £ 135,800.00 £ 51,200.00 May-01 210.0 £ 423.00 £ 679.00 £ 88,830.00 £ 142,590.00 £ 53,760.00 Jun-01 220.0 £ 423.00 £ 679.00 £ 93,060.00 £ 149,380.00 £ 56,320.00 Jul-01 230.0 £ 423.00 £ 679.00 £ 97,290.00 £ 156,170.00 £ 58,880.00

Aug-01 240.0 £ 423.00 £ 679.00 £ 101,520.00 £ 162,960.00 £ 61,440.00 Sep-01 250.0 £ 423.00 £ 679.00 £ 105,750.00 £ 169,750.00 £ 64,000.00 Oct-01 260.0 £ 423.00 £ 679.00 £ 109,980.00 £ 176,540.00 £ 66,560.00 Nov-01 270.0 £ 423.00 £ 679.00 £ 114,210.00 £ 183,330.00 £ 69,120.00 Dec-01 280.0 £ 423.00 £ 679.00 £ 118,440.00 £ 190,120.00 £ 71,680.00 Jan-02 290.0 £ 423.00 £ 679.00 £ 122,670.00 £ 196,910.00 £ 74,240.00 Feb-02 300.0 £ 423.00 £ 679.00 £ 126,900.00 £ 203,700.00 £ 76,800.00 Mar-02 310.0 £ 423.00 £ 679.00 £ 131,130.00 £ 210,490.00 £ 79,360.00 Apr-02 320.0 £ 423.00 £ 679.00 £ 135,360.00 £ 217,280.00 £ 81,920.00 May-02 330.0 £ 423.00 £ 679.00 £ 139,590.00 £ 224,070.00 £ 84,480.00 Jun-02 340.0 £ 423.00 £ 679.00 £ 143,820.00 £ 230,860.00 £ 87,040.00 Jul-02 350.0 £ 423.00 £ 679.00 £ 148,050.00 £ 237,650.00 £ 89,600.00

Aug-02 360.0 £ 423.00 £ 679.00 £ 152,280.00 £ 244,440.00 £ 92,160.00 Sep-02 370.0 £ 423.00 £ 679.00 £ 156,510.00 £ 251,230.00 £ 94,720.00 Oct-02 380.0 £ 423.00 £ 679.00 £ 160,740.00 £ 258,020.00 £ 97,280.00 Nov-02 390.0 £ 423.00 £ 679.00 £ 164,970.00 £ 264,810.00 £ 99,840.00 Dec-02 400.0 £ 423.00 £ 679.00 £ 169,200.00 £ 271,600.00 £ 102,400.00 Jan-03 410.0 £ 423.00 £ 679.00 £ 173,430.00 £ 278,390.00 £ 104,960.00 Feb-03 420.0 £ 423.00 £ 679.00 £ 177,660.00 £ 285,180.00 £ 107,520.00 Mar-03 430.0 £ 423.00 £ 679.00 £ 181,890.00 £ 291,970.00 £ 110,080.00 Apr-03 440.0 £ 423.00 £ 679.00 £ 186,120.00 £ 298,760.00 £ 112,640.00 May-03 450.0 £ 423.00 £ 679.00 £ 190,350.00 £ 305,550.00 £ 115,200.00 Jun-03 460.0 £ 423.00 £ 679.00 £ 194,580.00 £ 312,340.00 £ 117,760.00 Jul-03 470.0 £ 423.00 £ 679.00 £ 198,810.00 £ 319,130.00 £ 120,320.00

Aug-03 480.0 £ 423.00 £ 679.00 £ 203,040.00 £ 325,920.00 £ 122,880.00 Sep-03 490.0 £ 423.00 £ 679.00 £ 207,270.00 £ 332,710.00 £ 125,440.00 Oct-03 500.0 £ 423.00 £ 679.00 £ 211,500.00 £ 339,500.00 £ 128,000.00 Nov-03 510.0 £ 423.00 £ 679.00 £ 215,730.00 £ 346,290.00 £ 130,560.00 Dec-03 520.0 £ 423.00 £ 679.00 £ 219,960.00 £ 353,080.00 £ 133,120.00

Financial Summary

  YEAR 1 YEAR 2 YEAR 3TOTAL PROJECTION

Projected Sales £ 1,833,300

£ 2,811,060

£ 3,788,820

£ 8,433,180

Projected Cost of Sales £ 1,142,100

£ 1,751,220

£ 2,360,340

£ 5,253,660

Projected Gross Profit £ 691,200

£ 1,059,840

£ 1,428,480

£ 3,179,520

Projected no. of Unit Sold 2,700

4,140

5,076

11,916

  YEAR 1 YEAR 2 YEAR 3 TOTAL PROJECTION

Projected total no. of Staff required

14 20 26 26  

Projected total salary £ 252,000

£ 360,000

£ 468,000

£ 1,080,000

 

Rental £ 48,000

£ 48,000

£ 48,000

£ 144,000

 

Others & Miscellaneous £ 24,000

£ 24,000

£ 24,000

£ 72,000

£ 1,296,000

Risk AssessmentRisks Mitigate Precautions

Thank You