honey add1
DESCRIPTION
Gorder's Honey Redesign Product Label for BYU-I Comm 462 classTRANSCRIPT
Gorder’s Honey
Product Redesignby Laura Walker
Gorder’s
HoneyEst. 1992
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Table of Contents
2. Style Guide3. Sales Plan4. Logo 5. Label Dimensions6. Package Design8. Advertisement
Style Guide
Style Guide
Gorder’s
HoneyEst. 1992
CMYK - 0, 43, 95, 0 RGB - 249, 161, 39
CMYK - 0, 0, 0, 100 RGB - 0, 0, 0 Pantone - Black 4C Hex - #000000
CMYK - 0, 35, 85, 0 RGB - 251, 176, 64 Pantone - #136 Hex - #FBB040
Pantone - #144Hex - #F9A127
Large Font - Grease - Decorative, 48 ptSmall Font - Constantina - Sans-Serif, 12 pt
Gorder’s
HoneyEst. 1992
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Sales Plan
Target Group - The target group for consumers of Gorder’s honey is between the ages of 18-65. Gorder’s honey also provides wholesale product for bakeries and restaurants throughout the Intermountain West. Sales - The logo for Gorder’s Honey has been redesigned to have a cleaner, simpler look. This will make the brand more recognizable for consumers and help increase sales of Gorder’s honey. This new label replaces the previous design that was busy and cluttered with the bar code taking up 1/4 of the label space. This clean, simple, new design will help the product to stand out on grocery store shelves, and create a more recognizable brand for consumers to want to purchase.
History - The Gorder Honey Company, located in Blackfoot, Idaho in the heart of the Intermountain West. We have been supplying honey to stores, bakeries and industry for over 20 years. Our prices are the best in the West and our customer service CANNOT be beat! We welcome new customers and appreciate those that have been with us for decades.
Established in 1992, Gorder Honey has been a price leader in wholesale honey. We pride ourselves on a high quality, USA Grade A product for retail sales. We buy as much local honey as we can.
Owner Ed Gorder has honey in his family tree with several family members producing honey in the Intermountain West.
Logo
The white font for “ Gorder’s” is Constantina a sans-serif font 12 pt. It should be placed directly below the behive logo. The word “Honey” is a decorative font called Grease.” The font outline is in black to give the text depth. The lines around the polygon should be set just inside. The color is the same as the second row of the honeycomb image or Pantone #136. The word “Honey” is 46pt font, Pantone color #144. This is the same color as the first row of the honeycomb.
The small oval at the bottom should start at the middle of the “H” and continue until the beginning of the “Y”. The color is Pantone #144 and the font is Constantina 12pt.
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Gorder’s
HoneyEst. 1992
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3 IN
3 IN
3 IN
Label Dimensions
Front
Back
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Gorder’s
HoneyEst. 1992
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Advertisement
Billboard Advertisment - “Gorder’s Honey”“Get it before the bears do!”
Package Design
Original
Package Design
Redesign
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