DIGITAL MARKETING

PRESENTATION

incorporated in 1946

Soichiro Honda

Automobiles

Power equipment

Largest bike

dealers since 1959

Released Asimo

robot in 2000

HONDA- Difficult is worth doing.

Honda came up with a very intriguing commercial advisement.

1. It influenced people emotionally .2. It covered the radii of every age group.3. Increased brand image 4. Revenue of the company went

THE HONDA – VINE PROMOTION

1. Approach was customer-centric .2. Customers felt valued.3. Huge social values.4. Online goodwill.5. Promotion through customer’s networking.

1. Delay in response to the tweets

2. Wasn’t able to target the mass

3. Wasn’t as popular when compared to it’s other campaign

Few Drawbacks

Has strengthened it’s relationship with customers through digital marketing

Stronger brand image

Came out as king of advertisements with its powerful ad

Other campaigns-